Re-engagement Sequence for Sales Coaches Email Guide
Why Re-engagement Sequence Emails Fail for Sales Coaches (And How to Fix Them)
You know the feeling. A promising lead, a great discovery call, then… silence.
Many sales coaches find a significant portion of their audience goes quiet after initial interest. It's not always disinterest; often, it's just distraction or a shift in priorities.
Ignoring these quiet leads means leaving potential revenue on the table. A well-crafted re-engagement sequence isn't about being pushy; it's about reminding them of the problems you solve and the results you deliver.
It's about nurturing dormant relationships back to life, demonstrating ongoing value, and offering a clear path forward. The templates below are designed to cut through the noise, re-establish connection, and prompt action from your inactive sales coaching prospects.
The Complete 4-Email Re-engagement Sequence for Sales Coaches
As a sales coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected, and I noticed things went quiet after our last conversation about [SPECIFIC CHALLENGE OR GOAL DISCUSSED]. Life gets busy, and priorities shift.
That's completely understandable. But I wanted to reach out because I still believe in the potential we discussed for you to close more deals consistently and build a high-performing sales team.
My goal is always to provide value and support. If you've found a solution or your focus has shifted, I completely respect that.
No pressure at all. However, if you're still grappling with [ORIGINAL PROBLEM], and just needed a nudge or a fresh perspective, I'm here.
Is there anything I can help with right now?
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique by asking a small, low-commitment question. It also uses empathy, acknowledging their potential busyness, which disarms any defensiveness. The soft re-offer positions you as helpful, not salesy, making it easier for them to re-engage without feeling guilt.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Remember when we talked about the struggle to consistently hit quotas? It's a common challenge for many sales leaders and individual contributors.
The pressure is constant, and finding reliable strategies to break through plateaus can feel overwhelming. I recently helped a client, a B2B sales manager, move past this exact issue.
We focused on refining their prospecting framework and within weeks, they saw a noticeable change in their team's pipeline quality. My approach isn't about quick fixes, but about building sustainable systems that deliver predictable results.
If that's still something on your mind, perhaps a quick chat could help clarify some next steps.
Best, [YOUR NAME]
This email taps into the 'reciprocity' principle by offering value without asking for anything directly. It uses a brief success story (social proof) to remind them of the potential transformation you offer. By recalling a specific pain point, it reactivates their original motivation for seeking your help.
The Survey
Ask what they actually want from you
Hi [First Name],
It's been a while, and I'm always looking for ways to provide the most relevant support to sales professionals like you. To make sure I'm focusing on the right topics and challenges, I wanted to ask a quick question: What's the biggest obstacle preventing you or your team from hitting your sales targets right now?
Is it: 1. Consistent lead generation? 2.
Overcoming tough objections? 3. Closing high-value deals? 4.
Team motivation and performance? Just reply with the number that resonates most, or share any other challenge you're facing.
Your feedback helps me tailor future content and solutions.
Best, [YOUR NAME]
This email uses the 'Ben Franklin effect' by asking for a small favor (a reply), which can increase their positive feelings towards you. By providing multiple-choice options, it lowers the barrier to response, making it easier for them to engage and reveal their current needs, which you can then address directly.
The Breakup
Give a final chance before removing them
Hi [First Name],
It looks like you haven't been engaging with my emails recently, and that's perfectly fine. My goal is to send valuable insights to people who truly want them.
I'm going through my list to ensure everyone here is getting what they need. If you're no longer interested in tips, strategies, and solutions for improving sales performance, I understand.
This will be my last email for a while. If you'd like to stay connected and continue receiving practical advice on scaling your sales process, simply click here: [LINK TO RE-OPT-IN PAGE OR A REPLY PROMPT] Otherwise, I'll assume this isn't the right time for us to connect, and I'll remove you from my list.
No hard feelings, of course.
Best, [YOUR NAME]
This email employs the principle of 'scarcity' and 'loss aversion'. By stating it's the 'last email' and offering to remove them, it creates a sense of potential loss, prompting them to act if they genuinely value your content. The direct call to action (re-opt-in link or reply) makes it clear what they need to do to avoid being removed.
4 Re-engagement Sequence Mistakes Sales Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Focusing solely on individual sales techniques without addressing team dynamics. | Integrate team cohesion and leadership development into your coaching programs for more results. |
✕ Overcomplicating the sales process with too many steps or tools. | Simplify your recommended sales frameworks, emphasizing clarity and practical simplicity for quick wins. |
✕ Neglecting to help clients track and measure their own sales metrics effectively. | Coach clients on setting up CRM reporting and key performance indicators (KPIs) to demonstrate tangible ROI. |
✕ Only teaching closing strategies without sufficient emphasis on discovery and qualification. | Prioritize deep discovery questions and thorough qualification processes to ensure clients are pitching to truly ideal prospects. |
Re-engagement Sequence Timing Guide for Sales Coaches
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Sales Coach Specialty
Adapt these templates for your specific industry.
B2B Sales Coaches
- Emphasize how their coaching helps clients handle complex organizational structures and buying committees.
- Focus on strategies for building long-term client relationships and securing enterprise-level deals.
- Provide frameworks for value-based selling and demonstrating clear ROI to B2B decision-makers.
Closing Coaches
- Highlight techniques for handling common objections effectively and confidently.
- Offer specific scripts and strategies for creating urgency without being pushy.
- Focus on the psychology of commitment and how to guide prospects to a decisive 'yes'.
Prospecting Coaches
- Share advanced strategies for identifying ideal client profiles and uncovering hidden opportunities.
- Provide practical advice on crafting compelling outreach messages across various channels (email, LinkedIn, cold call).
- Teach methods for building a consistent, high-quality pipeline that fuels predictable growth.
Negotiation Coaches
- Focus on preparing clients for high-stakes conversations and understanding counterpart motivations.
- Offer tactics for maintaining control in negotiations and achieving mutually beneficial outcomes.
- Provide strategies for anchoring, concession management, and overcoming deadlocks in complex deals.
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