Testimonial Request Sequence for Salons Email Guide
Why Testimonial Request Sequence Emails Fail for Salons (And How to Fix Them)
Your best client just left, raving about their new look. Then they walk out the door, and that valuable praise vanishes into thin air.
Many salons struggle to capture the genuine excitement and positive experiences their clients have every day. You create incredible transformations, but without a system to collect feedback, those moments often remain unshared, leaving potential new clients unaware of the magic you create.
A well-crafted testimonial sequence doesn't just ask for a review, it guides your clients to share their authentic stories. It transforms fleeting compliments into powerful social proof, building trust and showcasing the real impact your services have.
The templates below are designed to make collecting client testimonials effortless, turning satisfied customers into your most effective marketing asset.
The Complete 3-Email Testimonial Request Sequence for Salons
As a salon, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It was wonderful having you at [SALON NAME] recently for your [SERVICE NAME]. We always aim to provide an exceptional experience, and your satisfaction means everything to us.
We'd love to hear how you're loving your [SPECIFIC RESULT, e.g., new haircut, fresh color, perfect manicure]. Is everything just as you hoped?
If there's anything at all we could have done better, or if you have any feedback you'd like to share, please don't hesitate to reply directly to this email. Your thoughts help us continuously improve.
We truly value your business and look forward to seeing you again soon.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique. It asks for low-commitment feedback first, making the client feel heard and valued. It also provides an easy escape for negative feedback, preventing it from appearing publicly later. The focus is on their experience, not a request.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on your recent visit to [SALON NAME] for your [SERVICE NAME]. We're so glad you chose us and hope you're still loving the results.
Many of our new clients discover us through the kind words of people like you. Would you be willing to share a brief testimonial about your experience?
It would mean the world to us and help others find the perfect salon. To make it super easy, here are a few simple questions to guide you: • What service did you receive and what specific problem did it solve for you? • What did you particularly enjoy about your experience at our salon? • How do you feel about your [SPECIFIC RESULT, e.g., new look, refreshed nails] now?
You can simply reply to this email with your thoughts, or click here to leave a review on [REVIEW PLATFORM LINK, e.g., Google/Yelp]. Thank you for considering this.
We truly appreciate your support!
Best, [YOUR NAME]
This email uses social proof and reciprocity. By mentioning how others find them, it frames the request as a helpful act for the community. The specific prompts reduce the cognitive load for the client, making it easier for them to formulate a valuable response. Offering two submission options caters to different preferences.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just a quick note to follow up on our previous email regarding your recent visit to [SALON NAME]. We know how busy life can get, and sometimes things slip through the cracks.
We simply wanted to gently remind you about sharing your experience with us. Your feedback is genuinely important, not just for us, but for others in our community looking for quality salon services.
Even a few sentences can make a big difference. If you have a moment, please consider sharing your thoughts by replying to this email, or leaving a review directly on [REVIEW PLATFORM LINK].
Thank you again for your time and for being a valued client.
Best, [YOUR NAME]
This email uses the 'mere-exposure effect' and a low-pressure reminder. It avoids guilt-tripping and instead offers a gentle prompt, acknowledging the client's busy schedule. By reiterating the value of their feedback for others, it appeals to their altruistic side, increasing the likelihood of a response.
4 Testimonial Request Sequence Mistakes Salons Make
| Don't Do This | Do This Instead |
|---|---|
✕ Asking for a testimonial immediately after a service. | Allow time for the client to fully experience the results of their service before asking for feedback. |
✕ Sending a generic, impersonal request. | Personalize the request by mentioning the specific service and stylist, showing you value their unique experience. |
✕ Making the review process complicated or time-consuming. | Provide clear, simple prompts and multiple easy options for submitting a testimonial (e.g., reply to email, direct link). |
✕ Never following up if a client doesn't respond. | Implement a polite, gentle follow-up email to remind clients without being pushy. |
Testimonial Request Sequence Timing Guide for Salons
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Salon Specialty
Adapt these templates for your specific industry.
Hair Salons
- Ask clients to describe how their new haircut or color makes them feel, focusing on confidence and style.
- Encourage photo submissions of their new look if appropriate, to visually showcase transformations.
- Highlight the stylist's name in the request to give credit and personalize the review.
Nail Salons
- Focus on the longevity and quality of the manicure/pedicure, asking how long it lasted without chipping.
- Prompt clients to describe the relaxing atmosphere and attention to detail during their service.
- Suggest they mention specific nail art or unique designs they received.
Beauty Salons
- Ask about the specific benefits of treatments like facials or waxing, such as 'glowing skin' or 'smoothness'.
- Encourage clients to discuss the expertise and gentle approach of the esthetician.
- Prompt them to describe the overall feeling of rejuvenation and pampering.
Barbershops
- Focus on the precision of the cut and the sharpness of the shave, and how it impacts their professional appearance.
- Ask clients to describe the friendly, masculine atmosphere and the quality of conversation.
- Suggest they mention the consistency of their preferred barber and the trust they've built.
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