Re-engagement Sequence for Shopify Store Owners Email Guide
Why Re-engagement Sequence Emails Fail for Shopify Store Owners (And How to Fix Them)
A customer bought once, loved your product, then vanished. Poof.
It's a common story for Shopify store owners. You spend so much effort acquiring new customers, pouring resources into ads and content.
But what about the valuable customers already on your list, the ones who've shown interest or even made a purchase, but haven't returned? Ignoring these inactive customers is like leaving money on the table.
A well-crafted re-engagement sequence isn't just about sending emails; it's about rekindling a relationship, reminding them of the unique value you offer, and guiding them back to your store. It's a cost-effective way to drive repeat purchases and increase the lifetime value of your customer base.
The templates below are designed for Shopify store owners like you. They're built to cut through the noise, grab attention, and bring those customers back to your checkout page.
The Complete 4-Email Re-engagement Sequence for Shopify Store Owners
As a shopify store owner, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
We've noticed you haven't visited our store in a little while, and we wanted to check in. Life gets busy, and in the world of online shopping, it's easy for things to slip through the cracks.
But we genuinely miss seeing you around. We’re constantly adding new [PRODUCT CATEGORY, e.g., styles, tools, home goods] and improving our offerings, always with you in mind.
Perhaps you've been busy, or maybe you just haven't found what you're looking for lately. Whatever the reason, we'd love to welcome you back.
Come see what's new, or revisit some of your past favorites. We're here when you're ready.
Best, [YOUR NAME]
This email uses a 'breakup' style opening, but with a gentle, caring tone. It acknowledges their absence without blame, building a sense of warmth and genuine concern. This approach can disarm potential apathy and make the customer feel valued, increasing the likelihood of a click-through.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Think back to your last purchase from us, or perhaps what first caught your eye. Was it the unique [PRODUCT FEATURE, e.g., design, quality, solution it offered]?
Or maybe the way our [PRODUCT] helped you [ACHIEVE BENEFIT, e.g., simplify your routine, express your style]? We pride ourselves on [UNIQUE SELLING PROPOSITION, e.g., crafting durable goods, sourcing ethical products, delivering exceptional value].
That commitment hasn't changed. We still believe in [CORE VALUE, e.g., making your life easier, bringing joy to your home, helping you stand out].
We’ve even introduced some exciting new [PRODUCT TYPES, e.g., collections, accessories, limited editions] that we think you'll appreciate, built on the same principles you valued before. It’s the perfect time to rediscover what made us special to you.
Ready to find something new to love? Explore our latest arrivals now.
Best, [YOUR NAME]
This email uses nostalgia and reinforces the core value proposition. By reminding the customer of past positive experiences and the benefits they previously enjoyed, it reactivates positive associations and rebuilds trust. It shifts focus from 'what have you missed?' to 'remember what you gained?'
The Survey
Ask what they actually want from you
Hi [First Name],
We noticed you haven't been as active with us lately, and your opinion truly matters. We're always striving to improve our store and product selection, and we can only do that with honest feedback from customers like you.
Did something change? Are we missing something you're looking for?
Or is there a reason you haven't found a reason to shop with us recently? It would be incredibly helpful if you could take a moment to answer one quick question for us.
Just hit reply and let us know: 'What could we do better to earn your business back?' Your insights guide us. We're listening.
Best, [YOUR NAME]
This email uses the psychological principle of reciprocity and the power of direct questioning. By asking for feedback, you show you value their input, making them feel heard. This can uncover underlying objections or preferences, while also giving them an easy, low-commitment way to re-engage by simply replying.
The Breakup
Give a final chance before removing them
Hi [First Name],
We haven't heard from you in a while, and it seems like our emails might not be as helpful to you as they once were. We understand that inboxes can get crowded, and preferences change.
We'd rather not take up space if you're no longer interested in hearing about our [PRODUCT CATEGORY, e.g., latest collections, special offers, unique finds]. This will be our last email for a while if we don't hear from you.
If you'd like to stay connected and continue receiving updates on [TOPIC, e.g., new products, exclusive deals, style inspiration], simply click the link below to confirm your interest. Otherwise, we'll assume it's time to say farewell.
Yes, keep me updated! [LINK TO PREFERENCE CENTER OR RE-SUBSCRIBE PAGE] It's been a pleasure having you as part of our community. We wish you all the best.
Best, [YOUR NAME]
This email employs the scarcity principle and loss aversion. By stating it's the 'last email,' it creates a sense of urgency and the potential loss of future value. This often prompts a decision, either to re-engage to avoid missing out or to confirm disinterest, helping to clean your list and improve engagement metrics.
4 Re-engagement Sequence Mistakes Shopify Store Owners Make
| Don't Do This | Do This Instead |
|---|---|
✕ Focusing solely on new customer acquisition. | Allocate resources to nurture existing and past customers, who often have a higher conversion rate. |
✕ Sending generic 'buy now' emails to inactive segments. | Personalize re-engagement messages, reminding customers of their past purchases or browsing history. |
✕ Failing to segment inactive customers by recency or value. | Create distinct re-engagement paths for customers based on how long they've been inactive or their previous purchase value. |
✕ Not having a clear 'win-back' offer or reason to return. | Provide a compelling incentive, highlight new products, or ask for feedback to entice them back. |
Re-engagement Sequence Timing Guide for Shopify Store Owners
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Shopify Store Owner Specialty
Adapt these templates for your specific industry.
Single Product Stores
- Highlight new use cases or unexpected benefits of your core product that they might not have considered.
- Showcase testimonials from other customers who rediscovered the product's value after a break.
- Offer a limited-time bundle or accessory that enhances their original purchase.
General Stores
- Segment inactive customers by their most purchased category and send re-engagement emails featuring new arrivals in that specific area.
- Run a 'flash sale' on a diverse range of popular items to appeal to varied past interests.
- Introduce a 'curated picks' email based on their past browsing behavior, acting as a personal shopper.
Niche Stores
- Share educational content related to your niche, reminding them of your expertise and passion.
- Announce the arrival of highly anticipated, niche-specific products or limited editions.
- Invite them to an exclusive online event or workshop related to your niche, building community.
Subscription Stores
- Remind them of the convenience and continuous value their subscription provided.
- Offer a special discount to reactivate their subscription, perhaps with an upgraded first box.
- Highlight new features or improvements to your subscription service since they last used it.
Ready to Save Hours?
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