Black Friday Sequence for Solar Companies Email Guide
Why Black Friday Sequence Emails Fail for Solar Companies (And How to Fix Them)
You just lost a potential client to a competitor because your Black Friday offer wasn't clear, compelling, or even noticed. Many solar companies approach Black Friday like any other sale, sending a single, generic email.
They expect a rush of inquiries, but often hear crickets. Your biggest opportunity to close out the year strong becomes a missed chance, leaving valuable leads on the table and your sales team scrambling to hit targets.
A strategic email sequence, however, transforms this challenge into a triumph. It builds excitement, clarifies your value, addresses hesitations, and creates genuine urgency across multiple touchpoints.
This isn't just about offering a discount; it's about guiding your prospects through a journey from initial interest to confident investment in solar. The templates below are designed to do exactly that.
They're crafted to help you stand out, capture attention, and convert more prospects into satisfied solar clients during the biggest sales event of the year.
The Complete 5-Email Black Friday Sequence for Solar Companies
As a solar company, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Winter is approaching, and with it, higher energy costs for many homeowners. But what if you could lock in significant savings before the holiday rush even begins?
We've been quietly preparing something special, designed to make going solar more accessible than ever. This isn't just another discount; it's an opportunity to take control of your future energy independence, with an offer so compelling, you'll want to hear about it first.
Keep an eye on your inbox. We'll reveal all the details very soon, but consider this your exclusive heads-up for what's ahead.
Best, [YOUR NAME]
This email uses the Zeigarnik effect, creating an incomplete task in the reader's mind that compels them to seek closure. By hinting at a significant upcoming benefit without revealing all details, it builds curiosity and anticipation, ensuring they're primed for the next communication.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday Solar Savings event has officially begun, and it's designed to bring the power of solar to your home for less.
For a limited time, we're offering an exclusive package that includes [SPECIFIC BLACK FRIDAY SOLAR OFFER DETAILS]. This is your chance to invest in clean energy and substantial long-term savings.
Imagine saying goodbye to unpredictable utility bills and increasing your home's value, all while contributing to a cleaner environment. This offer makes that future a reality, without compromising on quality or service.
Don't miss out on this year's biggest opportunity to go solar. Explore the full details and claim your Black Friday savings today. [CTA: Get Your Black Friday Quote]
Best, [YOUR NAME]
This email capitalizes on the principle of scarcity and social proof (implied by 'biggest opportunity'). By clearly stating the offer and its benefits, it moves from anticipation to action, providing a clear path for the prospect while emphasizing the time-sensitive nature of the deal.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
In the rush of Black Friday, it's easy to miss out on the deals that truly matter. We wanted to make sure you didn't overlook our extraordinary solar savings.
Just a friendly reminder: our Black Friday event is in full swing, offering [KEY BENEFIT OF BLACK FRIDAY SOLAR OFFER] for homeowners ready to embrace solar power. This isn't just about saving money now; it's about securing your energy future.
Perhaps you're wondering about installation, financing, or how solar truly benefits your specific home. Our team is ready to answer every question and provide a personalized assessment, ensuring you feel completely confident.
The best time to go solar is when the savings are this significant. Take a moment to review our Black Friday offer and see how much you could save. [CTA: See the Black Friday Deals]
Best, [YOUR NAME]
This email uses the 'mere-exposure effect', repeated, positive exposure increases familiarity and liking. It gently reminds prospects, addressing potential oversights and offering support, thus reducing cognitive load and lowering barriers to action without aggressive selling.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Black Friday may officially be over, but we know big decisions take time. That's why we've decided to extend our incredible solar savings event through the weekend.
We heard from many of you who needed a little more time to review the details, discuss with family, or simply fit a consultation into your busy schedules. We believe everyone deserves the chance to go solar with these exceptional savings.
This is your continued opportunity to secure [KEY BENEFIT OF BLACK FRIDAY SOLAR OFFER], gain energy independence, and enjoy predictable energy costs for decades to come. Don't let this extended window close without exploring your options.
The extended Black Friday offer is only available until [DATE/TIME - e.g., Sunday at midnight]. Don't delay your decision any longer. [CTA: Claim Your Extended Savings]
Best, [YOUR NAME]
This email employs the principle of 'reciprocity' by offering an unexpected extension, making prospects feel valued. It also reintroduces scarcity with a new, shorter deadline, prompting action from those who previously hesitated due to time constraints.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. Your absolute final opportunity to lock in our Black Friday Solar Savings.
Our offer officially closes tonight at midnight. We've extended, we've reminded, and now the clock is truly running out.
This specific package and pricing will not be available again this year. If you've been on the fence, now is the moment to act.
Think about the peace of mind that comes with fixed energy costs, the significant increase in your home's value, and the positive environmental impact. This isn't just an expense; it's a smart investment in your future.
Don't look back and wish you had taken advantage of this. Secure your Black Friday solar savings before it's too late. [CTA: Final Call: Go Solar Now]
Best, [YOUR NAME]
This email uses extreme scarcity and loss aversion. By emphasizing the absolute final deadline and the permanent unavailability of the offer, it creates a powerful psychological trigger, encouraging immediate action to avoid missing out on a perceived valuable opportunity.
4 Black Friday Sequence Mistakes Solar Companies Make
| Don't Do This | Do This Instead |
|---|---|
✕ Offering a flat, generic discount without highlighting the long-term financial benefits of solar. | Frame the Black Friday offer as an investment, emphasizing the total lifetime savings on energy bills, increased home value, and potential tax credits, rather than just a one-time price reduction. |
✕ Sending only one email about the Black Friday sale and expecting immediate conversion from cold prospects. | Implement a multi-email sequence that warms up prospects, educates them on solar benefits, addresses common objections, and builds urgency over several days, guiding them through the decision-making process. |
✕ Failing to follow up promptly with leads generated during the Black Friday period, letting interest cool off. | Establish an automated follow-up system within your CRM to immediately acknowledge inquiries, provide additional information, and schedule a consultation, ensuring no interested prospect slips through the cracks. |
✕ Focusing solely on price discounts without differentiating the quality of your installation, equipment, or customer service. | While offering a competitive price, always emphasize your company's unique value propositions, such as premium panel efficiency, certified installation expertise, comprehensive warranties, and exceptional post-installation support, to justify the investment. |
Black Friday Sequence Timing Guide for Solar Companies
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Solar Company Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on simplifying the concept of solar energy, explaining how it works in easy-to-understand terms.
- Highlight the most immediate and tangible benefits, like lower monthly electricity bills and environmental impact.
- Provide clear, step-by-step guidance on the installation process and what to expect, demystifying the journey.
Intermediate Practitioners
- Introduce advanced concepts like battery storage, energy monitoring apps, and smart home integration with solar.
- Emphasize optimization strategies, such as maximizing self-consumption or understanding peak-shaving benefits.
- Discuss return on investment (ROI) calculations and long-term financial modeling for solar systems.
Advanced Professionals
- Discuss modern solar technologies, such as bifacial panels, solar shingles, or advanced inverter functionalities.
- Address complex regulatory landscapes, grid modernization, and participation in virtual power plants (VPPs).
- Provide detailed analysis of system performance, degradation rates, and advanced energy management solutions.
Industry Specialists
- Tailor content to specific industry applications, such as commercial solar for businesses, agricultural solar, or community solar projects.
- Address unique challenges and opportunities within their sector, like specific financing models or regulatory compliance.
- Showcase case studies and success stories from similar businesses in their niche, demonstrating relevant impact and ROI.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Solar Companies Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your solar companies offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell solar companies offers.
One-time payment. No subscription. Credits valid 12 months.