Testimonial Request Sequence for Solar Companies Email Guide
Why Testimonial Request Sequence Emails Fail for Solar Companies (And How to Fix Them)
Your potential client just visited your website. They saw your services, but where's the proof?
They leave, and you've lost a lead. Many solar companies face a similar challenge.
You deliver exceptional installations, your clients are thrilled, yet that powerful advocacy rarely makes it onto your public-facing channels. This isn't because your clients aren't happy, but because the path to sharing their experience isn't clear or easy enough.
Powerful client testimonials are the bedrock of trust in the solar industry. They transform skeptical prospects into confident buyers by showcasing real-world results and validating your expertise.
A well-crafted testimonial sequence doesn't just ask for feedback; it guides your happiest clients to articulate their success, turning their satisfaction into your most potent sales tool. The templates below are designed to do just that.
They're structured to help you proactively gather compelling social proof, moving your clients from satisfied to vocal advocates.
The Complete 3-Email Testimonial Request Sequence for Solar Companies
As a solar company, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It's been a few months since your solar system was installed, and we wanted to reach out and see how everything is performing. Are you enjoying the energy savings?
Have you noticed a difference in your utility bills? We're always keen to hear about the real-world impact our installations have on our clients' lives.
Your feedback is incredibly valuable to us. It helps us understand what's working well and how we can continue to improve our services and solutions for future clients.
Please feel free to reply to this email with any thoughts or questions you might have. We're here to help.
Best, [YOUR NAME]
This email uses the psychological principle of 'reciprocity'. By reaching out to genuinely check in on their experience and offer support, you establish goodwill and show that you care beyond the sale. This builds a positive emotional foundation, making them more inclined to help you later. It also serves as a soft qualifier, identifying clients who are clearly satisfied before making a direct request.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We're so glad to hear your solar system is performing well and you're enjoying the benefits. Your success truly is our success.
We're always looking for ways to share the positive experiences of our clients with others who are considering solar. Would you be willing to share a brief testimonial about your experience with us?
It would be incredibly helpful for prospective clients to hear directly from someone like you. To make it easy, here are a few prompts: • What problem were you looking to solve by going solar? • What did you appreciate most about working with our team? • What results have you seen since your solar installation?
A few sentences in reply to this email would be perfect, or if you prefer, a short video clip from your phone would be amazing. Thank you for considering!
Best, [YOUR NAME]
This email applies the 'principle of least effort' by providing specific prompts, which reduces the cognitive load on the client. It also frames the request as a way for them to help others ('It would be incredibly helpful for prospective clients'), tapping into altruism. Offering both text and video options increases the likelihood of a response by accommodating different preferences and comfort levels.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Hope you're having a great week and continuing to enjoy your solar savings. We recently reached out asking if you'd be open to sharing a few words about your experience with our solar solutions.
We understand how busy things can get, so no worries if it slipped your mind. Your feedback means a great deal to us and helps future homeowners or businesses make informed decisions about transitioning to solar.
Even a couple of sentences about what you've enjoyed most would be fantastic. If you're still able to share, simply reply to this email with your thoughts.
We truly appreciate your time and support.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique, gently reminding them of the previous request without pressure. It reiterates the value of their contribution to a larger cause (helping others) and minimizes the perceived effort required. The tone is empathetic and understanding, avoiding any hint of pushiness, which maintains goodwill while increasing the chance of a delayed response.
4 Testimonial Request Sequence Mistakes Solar Companies Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting until a problem arises to engage with clients post-installation. | Implement proactive check-ins at specific milestones (e.g., 3 months, 6 months post-installation) to ensure satisfaction and build rapport before asking for a testimonial. |
✕ Asking for a generic 'review' without guiding specific feedback. | Provide clear, benefit-oriented prompts that encourage clients to highlight specific problems solved, results achieved, and positive aspects of your service. |
✕ Making the testimonial submission process overly complicated or time-consuming. | Offer multiple, easy submission options: a simple email reply, a short video prompt, or a quick link to a dedicated, mobile-friendly form. |
✕ Failing to publicly acknowledge or utilize collected testimonials effectively. | Feature testimonials prominently on your website, in sales proposals, on social media, and in marketing materials to maximize their impact on prospective clients. |
Testimonial Request Sequence Timing Guide for Solar Companies
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Solar Company Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on collecting testimonials from your very first happy clients, no matter how small the project. Early social proof builds initial credibility.
- Ask for testimonials immediately after a successful installation and positive initial feedback, when their excitement is highest.
- Offer simple text-based testimonials first, as they are often easier for clients to provide and for you to manage.
Intermediate Practitioners
- Target testimonials from clients who experienced significant energy bill reductions or unique solutions to specific property challenges.
- Encourage clients to provide short video testimonials showcasing their system and sharing their story in their own words.
- Segment your client list and tailor your testimonial requests to specific project types (residential, commercial, off-grid) to gather diverse proof.
Advanced Professionals
- Seek testimonials from commercial or industrial clients that highlight quantifiable ROI, operational efficiency, or sustainability achievements.
- Involve project managers in the testimonial request process, as they often have the deepest relationships and insights into client success.
- Aim for case studies rather than just short testimonials, detailing the client's problem, your solution, and the measurable impact achieved.
Industry Specialists
- Focus on testimonials that validate your specialized expertise, such as battery backup performance during outages or complex grid-tie solutions.
- Ask clients to speak to the unique benefits your niche solutions provided, addressing specific pain points only your specialization can solve.
- Gather testimonials that specifically mention your understanding of local regulations, incentives, or unique environmental conditions relevant to your niche.
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