Re-engagement Sequence for Strategy Consultants Email Guide
Why Re-engagement Sequence Emails Fail for Strategy Consultants (And How to Fix Them)
Your most promising prospect went silent after the initial meeting. You followed up once, maybe twice, then moved on.
A potential six-figure project just slipped away. Many strategy consultants find themselves in a similar cycle, constantly chasing new leads while valuable past connections fade into the background.
It's a common challenge: the effort to acquire new business often overshadows the potential of nurturing dormant relationships. But what if you could reignite those conversations?
What if a simple, strategic sequence of emails could bring those dormant relationships back to life, turning 'no response' into 'let's talk'? This isn't just about cleaning your list; it's about reclaiming lost opportunities and building a more resilient client pipeline.
The templates below are designed to do exactly that, helping you reconnect, remind, and reactivate your most valuable contacts with minimal effort.
The Complete 4-Email Re-engagement Sequence for Strategy Consultants
As a strategy consultant, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected, and I noticed things went quiet. No worries at all.
Life gets busy, and priorities shift. But I wanted to reach out because I value the insights and discussions we've had.
I often think about the challenges you might be facing, especially with [COMMON CONSULTANT PAIN POINT, e.g., handling market shifts or improving operational efficiency]. My goal is always to provide solutions that truly move the needle for consultants like you.
If there's anything pressing on your mind, or if you've simply been too swamped to respond, just hit reply. I'm here to help, not to push.
Best, [YOUR NAME]
This email uses the principle of reciprocity and empathy. By acknowledging the silence without blame and expressing genuine concern, you open a door for re-engagement. The soft offer to help reduces perceived sales pressure, making a reply feel safe.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
When you first connected, you were interested in [ORIGINAL AREA OF INTEREST, e.g., scaling your advisory services or improving client acquisition]. That's a common challenge many strategy consultants face.
I recently shared some thoughts on how to [SPECIFIC VALUE/SOLUTION, e.g., identify overlooked growth opportunities within existing client portfolios] without adding significant overhead. It's a strategy that has helped several clients move past stagnation.
Perhaps you've already found a solution, which is great. But if that particular challenge is still on your radar, I have a quick insight that might spark some ideas for you.
No strings attached, just a thought. Let me know if a fresh perspective on [ORIGINAL AREA OF INTEREST] would be useful right now.
Best, [YOUR NAME]
This email re-establishes your authority and reminds the recipient of the original value proposition. By referencing a specific pain point and offering a 'quick insight' without a hard sell, it triggers the 'curiosity gap' and positions you as a helpful resource rather than just a vendor. It primes them for future value.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm reaching out because I want to ensure the content and insights I share are genuinely helpful to strategy consultants like you. My goal is to address the real-world challenges you encounter daily.
To do that effectively, I need your input. Could you spare 30 seconds to reply and tell me: What's the single biggest challenge you're facing right now in your consulting practice? (e.g., client retention, project profitability, market differentiation).
Your answer will help me tailor future resources specifically to your needs. No long forms, just a quick reply.
Best, [YOUR NAME]
This email uses the psychology of asking for a small favor, which can increase future compliance. By framing the request as a way to provide *them* with better value, you make them feel heard and respected. It also helps you identify specific pain points for future, targeted communication and offers.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is my final check-in. It seems like the content I've been sharing might not be what you're looking for anymore, or perhaps your priorities have shifted.
My intention is to provide high-value insights for strategy consultants focused on [KEY BENEFIT, e.g., driving client results and growing their practice]. If that's no longer a focus for you, that's perfectly fine.
If you'd like to continue receiving updates and resources, simply reply to this email with 'Stay connected'. Otherwise, I'll assume you're no longer interested, and I'll remove you from this list in 48 hours.
No hard feelings either way. I respect your inbox and your time.
Best, [YOUR NAME]
This email utilizes loss aversion and creates a clear deadline, prompting a decision. By giving them a straightforward choice and respecting their time, you maintain a positive brand image while segmenting your audience. It helps clean your list, ensuring future efforts are focused on engaged contacts.
4 Re-engagement Sequence Mistakes Strategy Consultants Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming a silent client means they're not interested, leading to missed follow-up opportunities. | Implement an automated re-engagement sequence to gently nudge dormant contacts, reopening communication channels without manual effort. |
✕ Focusing solely on acquiring new clients instead of nurturing existing or past relationships. | Prioritize a balanced approach, recognizing that reactivating a past client or cold lead often requires less effort than converting a completely new one. |
✕ Sending generic, 'check-in' emails that offer no specific value or reason to respond. | Craft re-engagement messages that provide a snippet of relevant insight, ask a pertinent question, or offer a clear path to solving a specific problem. |
✕ Failing to segment your audience based on their initial interest or past interactions, leading to irrelevant communication. | Use your CRM to tag contacts by their initial engagement point or expressed needs, allowing for more personalized and effective re-engagement strategies. |
Re-engagement Sequence Timing Guide for Strategy Consultants
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Strategy Consultant Specialty
Adapt these templates for your specific industry.
Corporate Strategy Consultants
- Tailor re-engagement messages by referencing specific industry trends or regulatory changes relevant to their past interactions.
- Offer a concise summary of how recent market shifts might impact their corporate clients, positioning yourself as a timely resource.
- Share a case study (anonymized) demonstrating how your solutions helped a similar corporate client handle a complex strategic challenge.
Market Entry Consultants
- Re-engage by highlighting emerging markets or new economic zones that present fresh entry opportunities.
- Provide a brief analysis of recent geopolitical events and their potential impact on international expansion plans.
- Offer a quick checklist for evaluating new market viability, reinforcing your expertise in their core area.
Competitive Analysis Consultants
- Send updates on significant competitor moves or new market disruptors that might affect their clients' positioning.
- Share a framework for rapidly assessing competitive threats, demonstrating immediate value.
- Propose a short, no-cost diagnostic call to discuss their current competitive intelligence gathering process.
Innovation Consultants
- Re-engage with insights on breakthrough technologies or evolving consumer behaviors that drive innovation.
- Offer a template for brainstorming sessions or a guide to building a culture of continuous improvement within their clients' organizations.
- Suggest a quick virtual coffee to discuss how a specific innovation methodology could address a current client challenge.
Ready to Save Hours?
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