Cart Closer Sequence for Subscription Box Owners Email Guide
Why Cart Closer Sequence Emails Fail for Subscription Box Owners (And How to Fix Them)
A potential subscriber adds your box to their cart. They browse, they click, they even start checkout.
Then, silence. Many subscription box owners see a significant portion of potential sales vanish at this critical stage.
It's a common frustration, watching interest turn into inaction. But that doesn't mean those sales are lost forever.
A well-crafted cart closer sequence is your secret weapon, gently guiding hesitant subscribers back to complete their purchase. It's about understanding their pause and giving them the gentle nudge they need.
These templates are designed to re-engage, overcome objections, and provide that final incentive, turning almost-subscribers into loyal members.
The Complete 3-Email Cart Closer Sequence for Subscription Box Owners
As a subscription box owner, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reminder
Gently remind them they left something behind
Hi [First Name],
We noticed you recently added a [SUBSCRIPTION BOX TYPE] box to your cart, but didn't quite finish checking out. Maybe you got distracted, or perhaps you just needed a moment to think it over.
Whatever the reason, your potential [SUBSCRIPTION BOX TYPE] experience is still waiting for you. Don't miss out on the curated delights that our subscribers love.
Imagine the joy of receiving your first box, filled with unique items and exciting discoveries. It's easy to pick up right where you left off.
Just click the link below to complete your order and secure your spot for the next shipment. [LINK TO CART]
Best, [YOUR NAME]
This email uses the 'mere exposure effect' by simply reminding them without pressure. It also taps into 'loss aversion' by subtly suggesting what they might miss, combined with a clear path of action to reduce cognitive load.
The Objection Buster
Address the likely reason they hesitated
Hi [First Name],
Many people pause before subscribing, often wondering if a subscription box is truly right for them. Perhaps you're thinking about the commitment, or if the value truly matches the price.
We understand. That's why we focus on flexibility and discovery.
Our goal isn't just to send you items, but to deliver a consistent experience of delightful surprises and effortless enjoyment. Consider what our [SUBSCRIPTION BOX TYPE] box brings: unique products and exclusive experiences.
We've designed it to introduce you to new favorites and ensure you never run out of joy. We're confident you'll love it, but if you have any questions at all, our team is here to help.
Just reply to this email, and we'll gladly assist. [LINK TO FAQs / CONTACT US]
Best, [YOUR NAME]
This email proactively addresses potential mental blocks, using 'social proof' implicitly by mentioning 'common questions'. It builds trust by showing empathy and offering support, reducing perceived risk and moving them closer to a decision.
The Incentive
Offer a small bonus or discount to close the sale
Hi [First Name],
Still thinking about that [SUBSCRIPTION BOX TYPE] box you left behind? We truly want you to experience the joy of discovery that our subscribers rave about.
To help you make that final decision, we'd like to offer you a special incentive. Complete your order in the next 48 hours and we'll add a bonus item to your first box.
It's our way of welcoming you to the [SUBSCRIPTION BOX TYPE] family. This offer is exclusive to you and expires soon, so don't miss out on this extra treat. [LINK TO CART WITH DISCOUNT APPLIED]
Best, [YOUR NAME]
This email employs 'urgency' and 'scarcity' with a time-limited offer, creating a fear of missing out (FOMO). The 'reciprocity principle' is engaged by offering a bonus, making the potential subscriber feel indebted and more likely to complete the purchase.
4 Cart Closer Sequence Mistakes Subscription Box Owners Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending only one follow-up email after cart abandonment. | Implement a multi-step sequence that gently reminds and persuades. |
✕ Using generic, uninspired subject lines that get lost in the inbox. | Craft curiosity-driven subject lines that hint at value without giving everything away. |
✕ Failing to address common hesitations or objections directly. | Anticipate subscriber concerns and proactively address them with clear, reassuring language. |
✕ Not offering any incentive to overcome the final hurdle. | Provide a small, time-sensitive bonus or discount to encourage immediate action. |
Cart Closer Sequence Timing Guide for Subscription Box Owners
When you send matters as much as what you send.
The Reminder
Gently remind them they left something behind
The Objection Buster
Address the likely reason they hesitated
The Incentive
Offer a small bonus or discount to close the sale
Send within 1-24 hours of cart abandonment for best results.
Customize Cart Closer Sequence for Your Subscription Box Owner Specialty
Adapt these templates for your specific industry.
Niche Box Owners
- Highlight the exclusive, hard-to-find nature of items in your niche box. Emphasize community and shared passion.
- Showcase how your box deepens their specific hobby or interest, making them part of an exclusive club.
- Use language specific to the niche to build instant rapport and trust.
Curated Box Owners
- Focus on the expertise and thoughtfulness behind the curation process. Explain why these specific items were chosen.
- Emphasize the 'discovery' aspect, how your box introduces them to new favorites they wouldn't find themselves.
- Showcase the aesthetic appeal and overall experience of unboxing a carefully selected collection.
Replenishment Box Owners
- Stress the convenience and time-saving benefits of never running out of essential items.
- Highlight the consistency and reliability of your service, ensuring their needs are always met easily.
- Emphasize the peace of mind that comes from automated, timely deliveries of products they regularly use.
Discovery Box Owners
- Lean into the excitement of surprise and the joy of uncovering new products or experiences.
- Focus on the 'adventure' and the thrill of receiving something new and unexpected each month.
- Showcase testimonials from subscribers who love the element of surprise and the opportunity to try new things.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
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