Black Friday Sequence for Tattoo Artists Email Guide
Why Black Friday Sequence Emails Fail for Tattoo Artists (And How to Fix Them)
Your booking calendar looks sparse next month. You're scrolling through Instagram, seeing other artists promote their Black Friday deals, and you're wondering if you missed something.
Many artists feel overwhelmed trying to craft the perfect seasonal promotion. They send one quick post or a single email, hoping it will magically fill their books.
But a single message rarely cuts through the noise. Clients need more than a quick announcement.
They need to be intrigued, informed, and gently nudged toward booking. A well-structured email sequence does exactly that.
It builds anticipation before your offer drops, handles common questions while it's live, and creates genuine urgency before it expires. The templates below are designed for tattoo artists like you.
They're structured to move your audience from "interested" to "booked" without sounding desperate or pushy.
The Complete 5-Email Black Friday Sequence for Tattoo Artists
As a tattoo artist, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
I've been working on something exciting for our clients here at [YOUR STUDIO NAME]. It's a way for you to get the tattoo you've been dreaming of, or finally start that larger piece, with a truly exceptional offer.
Not just a small token. This is going to be our biggest client appreciation event of the year, designed to make your next tattoo experience even better.
Next [DAY OF WEEK], I'm opening the doors to a special Black Friday offer. I'll share all the details soon, but I wanted to give you a heads-up so you don't miss out.
Stay tuned. You'll want to see this.
Best, [YOUR NAME]
This email creates curiosity and a sense of exclusivity. By hinting at a "biggest client appreciation event" without revealing details, it builds anticipation and positions the upcoming offer as a unique opportunity, making the reader feel like an insider.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offer at [YOUR STUDIO NAME] is officially live!
For a limited time, you can secure [BLACK FRIDAY OFFER DETAILS - e.g., a special rate on future sessions, a bonus gift card value, a discount on specific flash designs]. This is the perfect chance to finally book that sleeve you've been eyeing, get a matching tattoo with a friend, or grab a gift card for the tattoo lover in your life.
Imagine walking into the new year with fresh ink and knowing you got an incredible deal. But don't wait.
This offer is only available until [EXPIRATION DATE/TIME] or until all slots are claimed. Opportunities like this don't come around often.
Ready to make your tattoo dreams a reality? [CTA: Claim Your Offer Here →]
Best, [YOUR NAME]
This email clearly presents the value proposition. It uses vivid language to help the client visualize the outcome ("fresh ink") and frames the offer as a solution to their desires. The inclusion of a clear expiration and limited availability creates immediate urgency and motivates action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Just a quick note from [YOUR STUDIO NAME] to remind you that our Black Friday offer is still live, but time is moving fast! Clients are already taking advantage of [BLACK FRIDAY OFFER DETAILS - e.g., securing their bonus gift cards, booking their discounted sessions].
We've had a fantastic response so far. Perhaps you saw the offer earlier but got sidetracked?
Or maybe you had a quick question? We wanted to make sure you have every chance to benefit.
This offer is designed to help you get the tattoo you want, at a value you won't see again this year. Don't let this opportunity slip away.
Secure your spot or grab your bonus before [EXPIRATION DATE/TIME]. [CTA: Book Your Session Now →]
Best, [YOUR NAME]
This email acts as a gentle nudge, preventing potential clients from forgetting the offer. It uses social proof ("Clients are already taking advantage") to reinforce the offer's desirability and addresses potential reasons for inaction (getting sidetracked, having questions), making it easier for them to reconsider.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Due to popular demand, we've decided to extend our Black Friday offer at [YOUR STUDIO NAME] for a little while longer! We heard from many of you who needed just a bit more time to decide, coordinate schedules, or finalize your design ideas.
We want to make sure everyone has a fair chance. So, you now have until [NEW EXPIRATION DATE/TIME] to take advantage of [BLACK FRIDAY OFFER DETAILS - e.g., those incredible rates, the bonus gift card value].
This is your absolute last chance this weekend. This extension is brief, and once this new deadline passes, the offer will be gone for good.
Don't let this second opportunity slip through your fingers. Ready to make the most of it? [CTA: Claim Your Extended Offer →]
Best, [YOUR NAME]
This email reduces buyer's remorse and provides a second chance, appealing to those who hesitated. By framing the extension as a response to "popular demand," it maintains the offer's desirability while gently reintroducing urgency with a new, firm deadline. It converts 'missed out' into 'still possible'.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call for our Black Friday offer at [YOUR STUDIO NAME].
Our special rates and bonuses for [BLACK FRIDAY OFFER DETAILS] will expire tonight at [FINAL EXPIRATION TIME]. When the clock hits zero, this opportunity disappears.
Think about the tattoo you've been dreaming of. This is your last moment to secure it with the best value we'll offer all year.
Don't look back next week wishing you had acted. We won't be extending this again.
This is your final opportunity to lock in your savings and plan your next incredible piece of art with us. Make your move now. [CTA: Final Chance to Book →]
Best, [YOUR NAME]
This email employs extreme scarcity to drive immediate action. By clearly stating "absolute final call" and "disappears tonight," it creates a strong fear of missing out. The rhetorical question about "wishing you had acted" prompts a decision, using the psychological cost of inaction.
4 Black Friday Sequence Mistakes Tattoo Artists Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only sending one quick post or email for a major promotion like Black Friday. | Plan a multi-step sequence that builds excitement, details the offer, and creates urgency over several days. Clients need more than a single touchpoint. |
✕ Offering generic, low-value discounts that devalue their art or attract the wrong clients. | Craft unique, high-value offers that align with your brand, such as bonus gift card values, specific flash design deals, or exclusive packages for larger pieces. |
✕ Having a complicated or unclear booking process that frustrates potential clients during a busy sales period. | Simplify your booking system. Use direct links to a dedicated Black Friday booking page or gift card purchase portal, making it effortless for clients to act immediately. |
✕ Failing to follow up with clients who expressed interest but didn't book, or neglecting post-sale engagement. | Implement an automated follow-up for abandoned carts or inquiries. After booking, send a personalized confirmation with preparation tips to build anticipation and reduce no-shows. |
Black Friday Sequence Timing Guide for Tattoo Artists
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Tattoo Artist Specialty
Adapt these templates for your specific industry.
Beginners
- Start with a simple, clear offer like a bonus on gift cards to make it easy for clients to commit.
- Focus on building anticipation with 2-3 emails. Don't overcomplicate your first sequence.
- Use your existing social media to amplify your email message, directing followers to sign up for email updates.
Intermediate Practitioners
- Segment your email list and offer slightly different deals to loyal clients versus new leads.
- Consider exclusive flash designs or packages for your Black Friday offer to showcase your unique style.
- Integrate your scheduling software directly into your emails for seamless booking and reduced friction.
Advanced Professionals
- Offer limited, high-value experiences like full-day sessions at a special rate or priority booking for next year's calendar.
- Focus on 'scarcity of access' rather than deep discounts, emphasizing the exclusivity of working with you.
- Use your personal brand in the email copy, sharing insights or behind-the-scenes glimpses to deepen client connection.
Industry Specialists
- Tailor your Black Friday offer specifically to your niche, e.g., 'Japanese sleeve starter package' or 'Fine line portrait mini-session.'
- Use highly visual emails showcasing examples of your specialized work to inspire bookings.
- Collaborate with complementary businesses (e.g., piercing studios, apparel brands) for cross-promotion and expanded reach.
Ready to Save Hours?
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