Testimonial Request Sequence for Virtual Assistants Email Guide
Why Testimonial Request Sequence Emails Fail for Virtual Assistants (And How to Fix Them)
You just finished a big project for a client, feeling the glow of a job well done. Then, you send your invoice and...
Nothing. No feedback.
No glowing review. Just a payment.
Many Virtual Assistants finish projects, deliver exceptional work, and then move on to the next task without capturing the crucial social proof that could fuel their growth. You've probably noticed that referrals are powerful, but what about the silent advocates, your past clients?
Testimonials aren't just feel-good messages. They are persuasive stories from real people, validating your expertise and attracting new clients who are already half-convinced.
A structured testimonial request sequence ensures you consistently collect these powerful endorsements, transforming satisfied clients into your best marketing assets. The templates below are designed to make asking for testimonials natural, easy, and effective, helping you build a portfolio of social proof that speaks volumes.
The Complete 3-Email Testimonial Request Sequence for Virtual Assistants
As a virtual assistant, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
I hope this email finds you well. It's been a little while since we wrapped up our project on [SPECIFIC PROJECT/TASK].
I've been thinking about the [SPECIFIC GOAL] we achieved and wanted to touch base. How have things been progressing on your end since then?
Have you seen the expected impact from the [SERVICE/SOLUTION] we implemented? My aim is always to provide solutions that genuinely help your business thrive, so hearing about your ongoing experience is really valuable to me.
If anything has come up where you think I could offer further support or insight, please don't hesitate to reach out.
Best, [YOUR NAME]
This email uses the psychological principle of reciprocity and a low-pressure approach. By checking in and offering further help without an immediate ask, you build goodwill and make the client feel valued, increasing their likelihood to respond positively when a request comes later. It also serves as a soft qualification, ensuring they are satisfied before asking for a testimonial.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
I'm reaching out because I truly value your partnership and the results we achieved together on [SPECIFIC PROJECT/TASK]. Your feedback means a lot to me.
I'm looking to gather some insights from my valued clients to help others understand the impact of my services. Your experience could genuinely help another business facing similar challenges.
Would you be open to sharing a brief testimonial about our work? It doesn't need to be long, just a few sentences about your experience.
To make it easy, you could consider these questions: • What specific challenge were you facing before we started working together? • What was the most significant benefit or result you experienced from our collaboration? • What would you tell someone considering working with me? You can simply reply to this email with your thoughts.
I deeply appreciate your time and support.
Best, [YOUR NAME]
This email uses social proof and the principle of helping others. By framing the request as a way to help *other businesses*, it shifts the focus from a personal favor to a broader, altruistic act. Providing specific prompts reduces cognitive load, making it much easier for the client to formulate their thoughts and respond, increasing conversion.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
I hope you're having a productive week. I recently sent an email asking if you'd be willing to share a brief testimonial about our work together.
I know how busy things can get, so I wanted to gently follow up in case it got lost in the shuffle. Your perspective is incredibly valuable, and a few sentences about your experience could make a real difference for other businesses looking for support.
It truly helps potential clients understand the impact of my services. If you have a moment, here are those guiding questions again: • What specific challenge were you facing before we started working together? • What was the most significant benefit or result you experienced from our collaboration? • What would you tell someone considering working with me?
No pressure at all, but if you find a spare moment, I would be very grateful.
Best, [YOUR NAME]
This email uses the "foot-in-the-door" technique by reminding the client of the previous, low-effort request. It respects their time ("I know how busy things can get") while subtly reinforcing the value of their contribution. Re-including the prompts removes any friction, making it as simple as possible to respond directly without searching for the previous email. This persistent but polite approach often yields results from busy clients.
4 Testimonial Request Sequence Mistakes Virtual Assistants Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not asking for testimonials at all, missing out on valuable social proof. | Proactively integrate testimonial requests into your client offboarding process for every successful project. |
✕ Asking too generally, like 'Can you write me a review?' which leaves clients unsure of what to say. | Provide specific prompts or questions that guide clients to highlight key benefits and results relevant to your services. |
✕ Waiting too long after a project's completion to request a testimonial, when the positive experience might have faded. | Request testimonials shortly after a project's successful completion, when the positive impact and client satisfaction are still fresh. |
✕ Making the testimonial process complicated, such as immediately directing clients to a multi-step review platform. | Ask them to simply reply directly to an email with their thoughts, then offer to port it to a specific platform if they're comfortable. |
Testimonial Request Sequence Timing Guide for Virtual Assistants
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Virtual Assistant Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on your first 3-5 clients. Their testimonials are gold for building initial credibility and confidence.
- Don't be afraid to ask, even if you feel new. Frame it as 'feedback to improve my services' to ease the request.
- Consider offering a small incentive (e.g., a brief follow-up consultation) for their time and valuable input.
Intermediate Practitioners
- Segment your clients by service type. Request testimonials that highlight specific solutions you offer (e.g., social media management, executive support).
- Automate your check-in emails using your CRM or email marketing tools to ensure consistency after project completion.
- Aim for video testimonials from your happiest clients to add a dynamic and highly persuasive element to your social proof.
Advanced Professionals
- Focus on case study-style testimonials that showcase measurable results and long-term impact for high-value clients.
- Request testimonials specifically for your premium service packages or retainer clients, emphasizing the comprehensive support.
- Ask for LinkedIn recommendations in addition to website testimonials to boost your professional authority and network visibility.
Industry Specialists
- Emphasize testimonials that speak to your niche expertise and understanding of specific industry challenges (e.g., VAs for coaches, VAs for real estate).
- Ask clients to mention their industry in the testimonial to attract similar businesses looking for specialized support.
- Seek testimonials that highlight how your specialized solutions differ from general VA services, showcasing your unique value proposition.
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