Win-back Sequence for Webinar Hosts Email Guide
Why Win-back Sequence Emails Fail for Webinar Hosts (And How to Fix Them)
Your registration numbers were great, but your post-webinar engagement dropped off a cliff. All that effort, for what?
It's a common story for webinar hosts. You invest time and resources into delivering valuable content, only to see a significant portion of your audience go quiet after the event.
They were interested once, but something pulled them away, or perhaps they simply forgot. A win-back sequence isn't about chasing.
It's about respectfully re-establishing connection, reminding them of the value you offer, and presenting a clear path forward. It acknowledges their past interest and addresses potential reasons for their disengagement, inviting them back into your orbit.
The templates below are designed to do just that. They're crafted to re-spark interest, highlight new solutions, and guide past attendees or clients back towards your services.
The Complete 4-Email Win-back Sequence for Webinar Hosts
As a webinar host, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
You joined us for [WEBINAR TOPIC] not long ago, eager to [ACHIEVE OUTCOME]. Perhaps you remember the discussion around [SPECIFIC PAIN POINT] and the strategy we outlined for [SPECIFIC SOLUTION].
Many of our attendees found that particular insight incredibly helpful for [SPECIFIC BENEFIT]. We believe that initial spark of interest is still there.
We're still here to help you turn those insights into tangible results for your business.
Best, [YOUR NAME]
This email uses nostalgia and selective memory. By reminding them of a specific valuable moment, you trigger positive associations and re-establish your authority and helpfulness. It gently reopens a past positive experience.
The Update
Share what is new since they last engaged
Hi [First Name],
Since you last engaged with us, the for [INDUSTRY/TOPIC] has evolved rapidly. We've been busy.
We've refined our approach to [SPECIFIC PROBLEM] and integrated new capabilities into our [SERVICES/SOLUTIONS]. For instance, we recently developed a [NEW FEATURE/METHODOLOGY] that addresses [NEW PAIN POINT] directly, something we didn't offer before.
We think these updates could be particularly beneficial for you, especially if you're still looking to [RELEVANT OUTCOME].
Best, [YOUR NAME]
This email uses the 'fear of missing out' (FOMO) and the human desire for progress. By highlighting new developments, you suggest that staying disengaged means missing out on improved solutions. It positions you as current and new.
The Offer
Give a special incentive to return
Hi [First Name],
We value your past interest in our [SERVICES/WEBINARS] and understand that sometimes life gets in the way. To make it easier for you to reconnect and experience our updated offerings, we'd like to extend a special incentive.
For a limited time, we're offering [SPECIFIC DISCOUNT/BONUS] on your next [SERVICE/PRODUCT/CONSULTATION]. This is an exclusive offer for past attendees like you.
Consider this our way of inviting you back to achieve the [DESIRED RESULT] you initially sought. This offer expires on [DATE].
Best, [YOUR NAME]
This email employs the principle of reciprocity and scarcity. The special, time-limited offer makes the recipient feel valued and creates urgency, encouraging them to act before the opportunity disappears. It removes friction to re-engagement.
The Final
Last chance before you move on
Hi [First Name],
This will be our last message regarding your past interest in our [SERVICES/WEBINARS] for a while. We've tried to reconnect, offering updates and a special incentive to help you [ACHIEVE OUTCOME].
If you're still facing challenges with [SPECIFIC PROBLEM] or seeking to [DESIRED RESULT], we genuinely believe our [SERVICES/SOLUTIONS] can make a difference. If you're ready to re-engage, now is the time to respond or click here: [LINK].
Otherwise, we'll understand and wish you the best.
Best, [YOUR NAME]
This email uses the psychological principle of 'loss aversion' and 'closure'. By stating it's the final message, it creates a sense of impending loss if they don't act. It also provides a clear path for re-engagement while respecting their decision.
4 Win-back Sequence Mistakes Webinar Hosts Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending generic follow-up emails to all attendees regardless of their engagement level. | Segment your past attendees based on their interaction (e.g., attended live, watched replay, downloaded resource) and tailor your win-back messages accordingly. |
✕ Focusing solely on selling a new offer without reminding them of past value. | Begin your win-back sequence by recalling a specific valuable insight or solution shared in a previous webinar to re-establish your credibility and their initial interest. |
✕ Failing to update past attendees on new features or improvements to your services. | Actively share recent developments, new methodologies, or enhanced solutions that have emerged since their last engagement, positioning yourself as current and evolving. |
✕ Not providing a clear, low-friction path for re-engagement in win-back emails. | Include direct calls to action, such as scheduling a quick chat, accessing a special resource, or a unique discount code, making it easy to take the next step. |
Win-back Sequence Timing Guide for Webinar Hosts
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Webinar Host Specialty
Adapt these templates for your specific industry.
Educational Webinar Hosts
- Remind past attendees of a specific 'aha moment' or key learning outcome from your previous educational content.
- Offer exclusive access to a new, short, supplementary lesson or resource that builds on a past topic they showed interest in.
- Suggest a free 15-minute 'strategy session' to help them apply a specific concept they learned, linking back to your services.
Sales Webinar Hosts
- Recall a common objection addressed in a previous sales webinar and present a new, refined solution or testimonial that overcomes it.
- Offer a personalized product walkthrough or a 'discovery call' that focuses on their current specific challenges, not just a general sales pitch.
- Highlight a new success story from a client who was in a similar position to your past attendee, showcasing tangible results.
Training Webinar Hosts
- Reference a particular skill or technique taught in a past training session and offer a 'refresher' module or a new, advanced tip related to it.
- Provide a time-sensitive opportunity to join a small group coaching session or a Q&A with the trainer to address specific implementation hurdles.
- Share an update on how others have successfully applied the training, perhaps with a before-and-after scenario.
Demo Webinar Hosts
- Remind them of a specific feature or workflow shown in a previous demo that directly solved a common pain point they expressed.
- Offer a personalized, one-on-one demo of [PRODUCT NAME] with a focus on a specific use case relevant to their business, rather than a general overview.
- Highlight new features or integrations added to [PRODUCT NAME] since their last demo, emphasizing how these updates enhance their [results/efficiency].
Ready to Save Hours?
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