Re-engagement Sequence for Wellness Coaches Email Guide
Why Re-engagement Sequence Emails Fail for Wellness Coaches (And How to Fix Them)
Your inactive client list feels like a missed opportunity, a quiet reminder of potential connections fading away. Many wellness coaches find that even the most engaged clients can drift, not because they no longer need support, but because life gets in the way.
The demands of daily life often push personal well-being to the back burner, and without consistent reminders, clients can lose touch with the progress they've made or the solutions you offer. A well-crafted re-engagement sequence doesn't just prompt a response; it rebuilds bridges, reminds them of the transformation you offer, and reignites their commitment to their well-being.
It's about nurturing your community, not just chasing new leads. By strategically reaching out, you can gently pull them back into your orbit, reminding them of the valuable solutions you provide.
These templates are designed to cut through the noise, reminding past clients and subscribers of your unique solutions without sounding desperate or pushy.
The Complete 4-Email Re-engagement Sequence for Wellness Coaches
As a wellness coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected, and I noticed things have been quiet on your end. I wanted to reach out and see how you're doing.
Life gets busy, and it's easy for things to fall by the wayside, especially personal well-being. My hope is always that you're thriving, but if you're finding things challenging, please know I'm still here.
I often hear from wellness coaches that past clients sometimes hesitate to reach out again, even when they need support. There's never any judgment here, just genuine care for your journey.
If you're facing any new wellness hurdles or just need a gentle push back on track, I'm happy to chat. No pressure, just an open door.
Best, [YOUR NAME]
This email uses empathy and a non-salesy approach to re-establish connection. By acknowledging the silence and expressing genuine concern, you create a psychological safety net, making it easier for the recipient to respond without feeling obligated or judged. It positions you as a caring guide, not just a service provider.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you recall what initially drew you to my services, or the specific wellness goals you wanted to achieve? Many of my clients began their journey feeling overwhelmed, struggling with low energy, or handling significant life transitions.
They sought solutions to reclaim their vitality, find balance, or simply feel more in control of their health. My approach has always been about providing practical strategies and personalized support to help you achieve those results.
Whether it was finding calm amidst chaos, improving sleep, or building sustainable self-care habits, the core intention remains the same: helping you to live a healthier, happier life. If those initial motivations still resonate, or if new wellness challenges have emerged, I'm still dedicated to helping you find clarity and create lasting change.
Best, [YOUR NAME]
This email employs the principle of 'reciprocity' and 'consistency.' By reminding them of their initial motivation and the value you previously offered, you prompt them to recall positive past experiences and the reasons they sought your help. This gently nudges them towards re-engaging, as people are more likely to act in alignment with their past commitments and perceived benefits.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to better support wellness coaches and their clients, and I'd love to get your input. Your perspective is incredibly valuable to me.
What are the biggest wellness challenges you're facing right now? What kind of support or solutions would truly make a difference for you?
This isn't a sales pitch; it's genuinely about understanding your evolving needs so I can tailor my content and services more effectively. My goal is to ensure I'm providing the most relevant and effective guidance possible.
Would you be willing to share your thoughts in a quick reply to this email, or by taking a moment to answer one question here: [Link to a very short survey or a single question response]? Your feedback helps me serve our community better.
Best, [YOUR NAME]
This email uses the 'principle of liking' and 'social proof' (implicitly). By asking for their opinion, you make the recipient feel valued and heard, building a positive connection. It's a low-pressure way to re-engage, as it doesn't ask for a purchase, but rather for a contribution, which can lead to higher engagement and reveal current pain points you can address later.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is a little different, but important. Because you haven't engaged with my emails in a while, I'm reaching out one last time before I remove you from my mailing list.
My intention is always to provide valuable insights and support for your wellness journey. If my content isn't serving you, or if your priorities have shifted, I completely understand.
I want to respect your inbox and ensure that only those who genuinely benefit from my updates continue to receive them. If you still wish to receive tips, resources, and updates on how to cultivate better well-being, simply click here to confirm your interest: [Link to re-opt-in page or a simple 'Reply YES' instruction].
If I don't hear from you within the next [X days], I'll assume you're no longer interested and will remove you from the list. This ensures my community remains engaged and focused on shared goals.
Best, [YOUR NAME]
This email effectively uses 'loss aversion' and 'urgency.' By stating that they will be removed from the list, you create a sense of potential loss, which is a powerful motivator. The clear deadline adds urgency, prompting a decision. It also respects the recipient's time and inbox, ensuring a clean, engaged list.
4 Re-engagement Sequence Mistakes Wellness Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming a client's silence means they no longer need your services or have found another coach. | Implement regular, non-salesy check-ins to maintain connection, even when they're not actively enrolled in a program. Often, silence simply means life got busy. |
✕ Over-relying on social media for client communication and neglecting your email list. | Use your email list as your primary channel for deep connection, value sharing, and re-engagement, as it's a direct line to their inbox that you own and control. |
✕ Sending generic, one-size-fits-all emails to all past clients, regardless of their past engagement or specific needs. | Segment your audience based on past services, expressed interests, or time since last engagement to deliver more personalized and relevant re-engagement messages. |
✕ Waiting until clients are completely disengaged for months or years before attempting to reconnect. | Proactively schedule follow-up sequences after a program ends or after a period of inactivity (e.g., 60-90 days) to keep the relationship warm and prevent full disengagement. |
Re-engagement Sequence Timing Guide for Wellness Coaches
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Wellness Coach Specialty
Adapt these templates for your specific industry.
Stress Management Coaches
- Share quick, practical techniques for immediate stress reduction in your re-engagement emails, like a 2-minute breathing exercise.
- Remind clients of the long-term health impacts of unmanaged stress, gently prompting reconnection to your solutions.
- Offer a guided meditation audio clip or a 'stress-check' worksheet as a low-barrier re-engagement incentive.
Sleep Coaches
- Highlight common sleep disruptors and offer a simple, practical tip in your emails to re-engage interest in better sleep.
- Share a brief, anonymized success story about someone who transformed their sleep with your guidance.
- Suggest a short sleep journal prompt or a 'sleep hygiene checklist' to encourage reflection and re-engagement.
Self-Care Coaches
- Emphasize the importance of consistent self-care, even during busy periods, in your outreach messages.
- Provide a 'self-care check-in' questionnaire to help clients assess their current needs and identify gaps.
- Remind them that self-care is not selfish, but essential for their overall well-being and capacity to serve others effectively.
Burnout Recovery Coaches
- Focus on the subtle signs of impending burnout and offer a small, preventative step or awareness prompt in your emails.
- Reiterate that recovery is a journey and you're there to support them through every phase, not just the initial crisis.
- Share resources on setting healthy boundaries or managing energy levels to re-establish your value and expertise.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Wellness Coaches Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your wellness coaches offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell wellness coaches offers.
One-time payment. No subscription. Credits valid 12 months.