Testimonial Request Sequence for Wellness Coaches Email Guide
Why Testimonial Request Sequence Emails Fail for Wellness Coaches (And How to Fix Them)
Your client just achieved a major breakthrough, but you're too busy with new inquiries to capture their story. Many wellness coaches find themselves in this exact position, letting powerful client success stories slip away.
These aren't just feel-good anecdotes; they're potent social proof that builds trust and makes your solutions irresistible to prospective clients. A strategic testimonial request sequence takes the guesswork out of gathering these invaluable assets, allowing you to consistently collect authentic feedback without feeling pushy.
The templates below are designed to make it effortless, turning satisfied clients into your most effective advocates.
The Complete 3-Email Testimonial Request Sequence for Wellness Coaches
As a wellness coach, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
I'm thinking about you and your progress since we finished our work together on [SERVICE/PROGRAM NAME]. I hope you're still feeling the positive shifts we created.
My goal is always to provide the best possible support and solutions, and your experience is incredibly valuable to me. I'd love to hear how things are going for you now.
No pressure at all, but if there's anything you want to share about your continued journey or how [SERVICE/PROGRAM NAME] impacted you, I'm all ears. Sending you positive energy,
Best, [YOUR NAME]
This email opens a low-pressure dialogue. It shows genuine care, which builds rapport and primes the client for a future request without making them feel like a transaction. It uses the principle of reciprocity by offering an open ear first.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our last conversation, I've been reflecting on the incredible results you achieved during our time together in [SERVICE/PROGRAM NAME]. Your journey from [PAIN POINT] to [DESIRED OUTCOME] is a powerful example of what's possible, and I believe it could genuinely inspire others who are facing similar challenges.
Would you be open to sharing a brief testimonial about your experience? It would be a huge help to others considering their own wellness journey.
To make it easy, here are a few simple questions: 1. What was your biggest challenge before working with me? 2.
What specific results did you experience from [SERVICE/PROGRAM NAME]? 3. What would you tell someone who is considering working with me?
You can simply reply to this email with your thoughts, or if you prefer, you can record a short video on your phone. Just let me know what works best for you.
Thank you for considering this,
Best, [YOUR NAME]
This email uses social proof and altruism, appealing to the client's desire to help others. By providing specific, easy-to-answer prompts, it reduces friction and makes the testimonial process feel less daunting. It also offers multiple submission options to accommodate different preferences.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
I wanted to gently follow up on my request for a testimonial about your experience with [SERVICE/PROGRAM NAME]. I know how busy life can get, so no worries if you haven't had a chance yet.
Your success truly means a lot to me, and sharing your story helps others understand the tangible benefits of investing in their wellness. Your unique perspective is incredibly valuable.
If you're still open to it, a few sentences about your journey would be fantastic. Even a quick reply answering just one of the questions below would be wonderful: • What was your life like before [SERVICE/PROGRAM NAME]? • What's the biggest difference you notice now?
Alternatively, if you'd prefer to jump on a quick 5-minute call for me to capture your thoughts, just reply and let me know a good time. Thank you again for your time and for being such a wonderful client.
Best, [YOUR NAME]
This email employs the principle of consistency by reminding the client of the previous request without being pushy. It reiterates the value of their feedback, offers even simpler prompts, and provides an alternative, low-effort option (a quick call) to reduce any remaining barriers to providing a testimonial.
4 Testimonial Request Sequence Mistakes Wellness Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting too long after the client achieves results to ask for a testimonial. | Ask for feedback or a testimonial when the positive experience is fresh in their mind, ideally within a week or two of completing your service. |
✕ Making the testimonial request vague or requiring too much effort from the client. | Provide specific, open-ended questions or prompts that guide them, making it easy to share their story without needing to 'write' something from scratch. |
✕ Failing to explain why their testimonial is important or how it will be used. | Clearly communicate that their story will inspire others and help you reach more people who need your support, building a sense of purpose for their contribution. |
✕ Only asking your most 'perfect' clients for testimonials, limiting diverse perspectives. | Reach out to a range of satisfied clients, including those who overcame specific, common challenges, to showcase the breadth of your impact and attract different client types. |
Testimonial Request Sequence Timing Guide for Wellness Coaches
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Wellness Coach Specialty
Adapt these templates for your specific industry.
Stress Management Coaches
- Prompt clients to describe their stress levels *before* your program and the specific techniques or mindset shifts that brought them calm *after*.
- Ask how their newfound calm has positively impacted other areas of their life, like relationships or work performance.
- Encourage them to share how they now handle triggers or difficult situations differently.
Sleep Coaches
- Ask clients to quantify their sleep struggles (e.g., 'waking up X times a night') *before* and their improved sleep quality *after* your program.
- Encourage them to describe the ripple effect of better sleep on their energy, mood, and productivity during the day.
- Prompt them to share specific habits or routines they adopted that made the biggest difference.
Self-Care Coaches
- Guide clients to articulate how they prioritized themselves *before* vs. *after* your program, and the emotional shift they experienced.
- Ask about specific self-care practices they integrated and how these practices have sustained their well-being.
- Encourage them to share how their improved self-care has influenced their confidence or ability to set boundaries.
Burnout Recovery Coaches
- Ask clients to vividly describe their state of exhaustion and overwhelm *before* your program and the feeling of renewed energy and clarity *after*.
- Prompt them to share specific strategies or shifts in perspective that allowed them to recover and prevent future burnout.
- Encourage them to discuss how their recovery has positively impacted their career, personal life, or overall sense of purpose.
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