Win-back Sequence for Wellness Coaches Email Guide
Why Win-back Sequence Emails Fail for Wellness Coaches (And How to Fix Them)
Your best client stopped booking sessions months ago. You wonder if they're happy, if they're struggling, or if they just forgot about you.
Many wellness coaches face the quiet disappointment of past clients who simply fade away. It's not a reflection of your immense value, but often a sign that life got in the way, or they just needed a gentle nudge back to their well-being journey.
These clients already know, like, and trust you, they're your warmest leads waiting to be reactivated. A win-back sequence isn't about chasing old business.
It's about reactivating relationships, reminding clients of the profound progress they made, and offering them a clear, compassionate path to continue their wellness journey. It's a structured way to re-engage, rebuild trust, and bring them back to your services, transforming dormant connections into thriving client relationships.
The templates below are designed to do exactly that. They'll help you reconnect, re-engage, and reignite those valuable client relationships without sounding desperate or pushy.
The Complete 4-Email Win-back Sequence for Wellness Coaches
As a wellness coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
It's been a little while since we last connected, and I found myself thinking about the progress you made when we worked together. Do you remember how you felt when you first started?
And that moment when you realized [SPECIFIC POSITIVE OUTCOME THEY ACHIEVED, e.g., "you could finally sleep through the night," "your energy levels soared," "you felt truly calm for the first time in years"]? Those breakthroughs were powerful, and I often wonder how you're doing with maintaining that momentum.
Wellness is a continuous path, not a destination, and sometimes we all need a little support to stay on track. If you've been feeling a pull to revisit your goals or just need a check-in, please know my door is always open.
Best, [YOUR NAME]
This email uses the psychological principle of **nostalgia** and **reciprocity**. By reminding them of past positive experiences and the value they received, you trigger good feelings and a sense of obligation. It opens an emotional loop, making them reflect on their current state versus their past success.
The Update
Share what is new since they last engaged
Hi [First Name],
Since we last connected, I've been refining how I support clients, always looking for ways to offer even more effective solutions. I've recently [MENTION A NEW SERVICE, FRAMEWORK, INSIGHT, OR APPROACH, e.g., "developed a new framework for sustainable energy management," "integrated an unique mindfulness technique into my sessions," "expanded my resources on managing digital overwhelm"].
It's something I'm truly excited about because I believe it addresses some common challenges I've seen clients face. I immediately thought of you because [CONNECT TO THEIR PAST NEEDS/GOALS, e.g., "you were always looking for practical ways to integrate self-care," "your sleep patterns were a significant focus," "managing daily stress was a key area for you"].
If you're curious about how this might benefit your current wellness journey, I'd love to share more.
Best, [YOUR NAME]
This email uses the **novelty effect** and **relevance**. By sharing an update that's genuinely new and connecting it directly to their previous needs, you create a sense of tailored value and show continued growth as a coach. It subtly positions you as an evolving expert, not just someone rehashing old material.
The Offer
Give a special incentive to return
Hi [First Name],
Because you've been a valued client in the past, I wanted to extend a special invitation to help you reignite your wellness journey. I understand that life gets busy, and sometimes we need a little extra encouragement to prioritize ourselves.
That's why, for a limited time, I'm offering [SPECIFIC INCENTIVE, e.g., "a complimentary 30-minute re-assessment session," "20% off your next coaching package," "an exclusive bonus session when you rebook by [DATE]"]. This is my way of saying thank you for trusting me with your well-being before, and to make it easier for you to step back into the support you deserve.
This special offer is only available until [DATE - e.g., "the end of next week"] and is exclusively for my past clients. Let's get you back on track. [CTA: Claim your special offer here →]
Best, [YOUR NAME]
This email utilizes **reciprocity**, **scarcity**, and **urgency**. By offering an exclusive incentive, you create a sense of being valued. The time limit and exclusivity drive immediate action, playing on the fear of missing out if they delay.
The Final
Last chance before you move on
Hi [First Name],
This will be my last email regarding the special invitation I extended to you. I've truly enjoyed our past work together and genuinely care about your continued well-being.
Sometimes, all it takes is a small step to shift momentum. Whether it's revisiting a habit we established or exploring new ways to manage stress, your wellness journey is important.
If you've been considering coming back, this is a gentle reminder that the special offer for past clients expires on [DATE, e.g., "the end of today"]. It's a small window to make a big impact on your health and happiness.
No pressure at all, but I wanted to make sure you had every opportunity to take advantage of this if it feels right for you. If I don't hear from you, I'll assume you're all set for now. [CTA: Reconnect with me here →]
Best, [YOUR NAME]
This email employs **loss aversion** and **finality**. By clearly stating it's the last communication and emphasizing the expiring offer, it prompts action from those who might regret missing out. It also sets a clear boundary, respecting their inbox while providing a final, non-aggressive nudge.
4 Win-back Sequence Mistakes Wellness Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients are gone for good and not worth re-engaging. | Implement a structured win-back sequence to reactivate dormant relationships, knowing these clients already trust your expertise. |
✕ Focusing solely on what you offer, rather than the client's past progress and future aspirations. | Begin by reminding clients of the positive results they achieved with your guidance, connecting their past success to potential future breakthroughs. |
✕ Sending generic, impersonal emails that don't acknowledge their previous relationship with you. | Personalize your win-back messages by referencing specific past achievements or challenges, making them feel seen and valued. |
✕ Failing to create any urgency or special incentive for returning clients. | Offer an exclusive, time-sensitive incentive for past clients, making it clear they are valued and that the offer won't last indefinitely. |
Win-back Sequence Timing Guide for Wellness Coaches
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Wellness Coach Specialty
Adapt these templates for your specific industry.
Stress Management Coaches
- In 'The Remember' email, reference specific moments of calm or clarity they achieved.
- In 'The Update' email, highlight new techniques for managing daily overwhelm or anxiety.
- In 'The Offer' email, frame the incentive as a path to sustained peace and resilience.
Sleep Coaches
- In 'The Remember' email, remind them of the feeling of waking refreshed and energized.
- In 'The Update' email, introduce new insights on sleep hygiene or circadian rhythm optimization.
- In 'The Offer' email, connect the special incentive to regaining consistent, restorative sleep.
Self-Care Coaches
- In 'The Remember' email, recall their breakthroughs in setting boundaries or prioritizing their needs.
- In 'The Update' email, share new approaches to sustainable self-care practices without guilt.
- In 'The Offer' email, position the incentive as an opportunity to deepen their commitment to personal well-being.
Burnout Recovery Coaches
- In 'The Remember' email, acknowledge their journey from exhaustion to renewed energy and purpose.
- In 'The Update' email, discuss new strategies for rebuilding resilience and preventing future burnout.
- In 'The Offer' email, frame the incentive as a supported pathway to reclaiming their vitality and balance.
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