New Year Sequence for Workshop Facilitators Email Guide
Why New Year Sequence Emails Fail for Workshop Facilitators (And How to Fix Them)
You just wrapped up an incredible workshop. The energy was high, participants were buzzing, and you felt truly effective.
But when you look at your CRM, the next few months feel… sparse. Many workshop facilitators experience this cycle: intense highs followed by quiet lulls, struggling to convert one-off interest into sustained engagement.
A single workshop, no matter how brilliant, can't build a sustainable business. Your audience needs a strategic pathway, a consistent series of engagements that keeps them connected, educated, and ready for your next offering.
That's what a New Year Sequence does. It helps you capitalize on that post-workshop glow, convert interest into long-term clients, and ensure your services are consistently in demand.
The templates below are designed to capture that fresh New Year energy, guide your audience through reflection and vision-setting, and position your solutions as essential for their success.
The Complete 4-Email New Year Sequence for Workshop Facilitators
As a workshop facilitator, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
You just closed out another year. Take a moment to truly reflect.
Think about the workshops you facilitated, the clients you served, the solutions you provided. What felt exhilarating?
Where did you see incredible results? Now, consider the quiet spaces.
The opportunities you wished you'd pursued, the clients you didn't quite convert, the revenue goals that felt just out of reach. What patterns emerge when you look at those gaps?
Understanding these areas isn't about regret. It's about clarity.
It's about identifying exactly where a strategic shift in the coming year could make all the difference for your business and your impact. Stay tuned for how to bridge those gaps.
Best, [YOUR NAME]
This email uses cognitive dissonance. By first asking the reader to acknowledge their successes and then immediately confronting them with their unmet desires or missed opportunities, it creates internal tension. This tension motivates them to seek a resolution, making them receptive to your upcoming solutions.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
Building on our last conversation, let's look forward. Imagine a New Year where your workshop calendar feels consistently full, not just with bookings, but with clients who are truly engaged and eager for your solutions.
Picture your scheduling software showing a steady stream of inquiries, and your email marketing tools delivering messages that resonate deeply. What would it feel like to confidently plan your next quarter, knowing your impact is expanding and your business is thriving?
How would it change your energy to focus purely on delivering exceptional workshops, rather than constantly chasing new leads? This isn't just a dream.
It's a tangible outcome when you put the right systems in place. The kind of year where every workshop builds towards the next, and your reputation as a go-to facilitator grows exponentially.
I'll share more soon on how to make this your reality.
Best, [YOUR NAME]
This email employs future pacing and the power of visualization. By prompting the reader to vividly imagine a desirable future state, one where their professional challenges are resolved and their aspirations met, you tap into their intrinsic motivation for self-improvement and success. This creates a strong emotional connection to the potential transformation your offer represents.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
The New Year is here, and so is your opportunity for a fresh start. [PRODUCT NAME] is now open for enrollment. This isn't just another program.
It's the strategic framework you need to transform your workshop business. It’s designed to help you attract your ideal clients, craft irresistible workshop experiences, and build a consistent flow of bookings that truly reflects your value.
Here’s a glimpse of the results you can expect: • Clarity on your unique client journey, Attract perfect-fit participants every time. • Proven engagement strategies, Keep attendees captivated and coming back for more. • Systems for consistent bookings, Fill your calendar without constant hustle. • Elevated client satisfaction, Turn participants into enthusiastic advocates. Enrollment closes on [DATE].
This is your chance to make this New Year different, to finally build the workshop business you've envisioned. [CTA: Secure your spot now →]P.S. The first [NUMBER] facilitators to enroll will receive a special bonus: [BONUS DESCRIPTION].
Don't miss out! [CTA: See the offer and enroll]
Best, [YOUR NAME]
This email uses urgency and the principle of commitment and consistency. By clearly stating the limited enrollment period, you create a sense of scarcity that prompts immediate action. The call to action, combined with a clear presentation of benefits, encourages a commitment to a better future, which people are then psychologically driven to be consistent with.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
The initial New Year motivation is powerful. But without a clear path, it often fades by mid-January.
Are you going to let another year pass with inconsistent bookings, or will you commit to the growth you deserve? The window to join [PRODUCT NAME] and truly set your workshop business on a new trajectory is closing soon.
Remember that vision we talked about? The one where your calendar is full, your clients are raving, and your impact is undeniable? [PRODUCT NAME] provides the exact strategies and tools to make that vision a consistent reality.
Think of the clarity you’ll gain in attracting high-value clients and the peace of mind from a predictable pipeline. This is your final opportunity to secure your place before enrollment closes permanently on [DATE].
Don't let this chance to build lasting momentum slip away. [CTA: Last chance to enroll →]P.S. Have questions?
Hit reply! I'm here to ensure this is the right solution for your New Year growth.
Best, [YOUR NAME]
This email uses loss aversion and the fear of missing out (FOMO). By reminding the reader of the potential loss, their New Year motivation fading and missing out on the opportunity to achieve their vision, it creates a stronger psychological drive to act than the potential gain. The explicit deadline reinforces this sense of urgency, compelling them to make a decision before the opportunity is gone.
4 New Year Sequence Mistakes Workshop Facilitators Make
| Don't Do This | Do This Instead |
|---|---|
✕ Treating workshops as one-off events rather than part of a larger client journey. | Map out a clear client journey that integrates workshops as key touchpoints, leading to deeper engagement and repeat business. |
✕ Under-communicating the long-term value and transformation clients receive from their workshops. | Focus your messaging on the tangible, lasting results and solutions participants gain, rather than just the content covered in the session. |
✕ Neglecting to collect and showcase client testimonials and success stories effectively. | Implement a system to consistently gather compelling testimonials and case studies, then strategically feature them across your marketing channels to build social proof. |
✕ Relying solely on word-of-mouth without proactive outreach or a structured marketing plan. | Develop a diversified client acquisition strategy that combines organic growth with targeted outreach and a consistent content schedule. |
New Year Sequence Timing Guide for Workshop Facilitators
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Workshop Facilitator Specialty
Adapt these templates for your specific industry.
Corporate Workshop Leaders
- Frame your solutions around clear ROI for businesses: productivity, team cohesion, skill development.
- Tailor your workshop proposals to directly address specific corporate pain points and strategic objectives.
- Emphasize confidentiality and customizability in your pre-workshop discussions and materials.
Team Building Facilitators
- Highlight the experiential and interactive elements of your workshops, focusing on tangible team dynamics improvement.
- Provide clear examples of how your activities translate into better communication and collaboration in the workplace.
- Offer post-workshop follow-up activities or resources to sustain momentum and reinforce learned behaviors.
Creative Workshop Hosts
- Showcase the unique, tangible creations or skills participants will acquire through vibrant visuals and participant testimonials.
- Emphasize the joy, stress relief, and personal growth aspects of engaging in creative processes.
- Create a strong sense of community around your workshops, encouraging participants to share their work and connect.
Strategy Session Facilitators
- Position your services as essential for clarity, direction, and practical planning for businesses or individuals.
- Focus on the structured outcomes: clear action plans, defined goals, and identified next steps.
- Offer pre-session questionnaires and post-session accountability check-ins to demonstrate commitment to results.
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