Black Friday Sequence for Yoga Instructors Email Guide
Why Black Friday Sequence Emails Fail for Yoga Instructors (And How to Fix Them)
Your favorite student just asked if you're running a Black Friday deal. You hadn't even thought about it.
Many yoga instructors find themselves scrambling last minute, missing out on crucial holiday sales. You've probably noticed how quickly the holiday season arrives, and without a clear plan, those potential bookings and course enrollments for the new year slip away.
A well-crafted Black Friday sequence isn't just about discounts; it's about connecting with your community, offering real value, and ensuring your services stand out. It builds excitement, highlights your unique offerings, and creates a clear path for clients to invest in their well-being with you.
The templates below are designed to guide your clients from casual interest to committed enrollment, ensuring your Black Friday campaign is both effective and stress-free.
The Complete 5-Email Black Friday Sequence for Yoga Instructors
As a yoga instructor, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The holiday season is almost here, and with it, a chance to deepen your practice. I've been planning something truly special for our community, a way to support your well-being as we head into the new year.
It's designed to help you commit to your mat, explore new aspects of yoga, or simply find more peace in your daily life. This isn't just another sale.
It's an opportunity to invest in yourself, your practice, and your calm. Keep an eye on your inbox.
All the details will be revealed on [DATE OF BLACK FRIDAY].
Best, [YOUR NAME]
This email uses a 'curiosity gap' to build anticipation. By hinting at value without revealing specifics, you create an information void that makes the reader want to know more. It positions the offer as a benefit to their well-being, not just a discount.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offers are officially live!
This year, I wanted to create solutions that truly support your journey on and off the mat. Looking for more studio time, a deeper specific practices, or a way to stay consistent, we have something for you.
Here's what's available: • [OFFER 1, e.g., 10 Class Pack], [Benefit, e.g., More time on your mat for less] • [OFFER 2, e.g., Workshop Bundle], [Benefit, e.g., Deepen your understanding of inversions] • [OFFER 3, e.g., Online Course/Membership + [PRODUCT NAME]], [Benefit, e.g., Practice anytime, anywhere with expert guidance and enhanced tracking] These offers are only available until [DATE OF END OF SALE]. Don't miss this chance to prioritize your peace and strength. [CTA: Explore all offers & enroll now →]
Best, [YOUR NAME]
This email uses clarity and a direct value proposition. By using bullet points, you make the offers scannable and easy to understand, reducing cognitive load. The clear call to action and deadline create a sense of immediate opportunity.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Just a quick note to make sure you saw our Black Friday offers. Many in our community are already investing in their well-being for the upcoming year, securing class packs, workshops, and online solutions at special rates.
It's easy for these emails to get lost in a busy inbox, but I didn't want you to miss out. Imagine starting the new year with a renewed commitment to your practice, knowing you've already set yourself up for success.
Our special pricing ends on [DATE OF END OF SALE]. If you've been considering deepening your practice or trying something new, now is the time. [CTA: View Black Friday Deals →]
Best, [YOUR NAME]
This email utilizes the 'mere exposure effect' and 'social proof' (qualitatively). By reminding them without being pushy, you increase familiarity with the offer. Mentioning that 'many in our community are already investing' taps into our natural inclination to follow the actions of others.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Black Friday weekend can be hectic, and sometimes the best intentions get lost in the shuffle. That's why I've decided to extend our special Black Friday offers through Cyber Monday.
You now have until [DATE OF CYBER MONDAY, e.g., Monday at midnight] to take advantage of these savings on class packs, workshops, and online solutions. This is your opportunity to commit to your practice, find moments of calm, and invest in your well-being without the rush.
Don't let this second chance pass you by. These prices won't return until next year. [CTA: Secure your savings now →]
Best, [YOUR NAME]
This email uses the 'endowment effect' and 'reciprocity.' By extending the deadline, you're offering a perceived gift, which can create a sense of obligation or gratitude. It also reduces decision paralysis by giving a bit more breathing room without removing the ultimate deadline.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. Our Black Friday and Cyber Monday offers officially close tonight at [TIME, e.g., midnight].
This is your absolute last chance to secure special pricing on everything from class packs to immersive workshops and online programs. Many of these solutions are designed to help you stay consistent, deepen your understanding, and find more peace in your daily life.
If you've been on the fence, now is the moment to make a decision. These results for your practice won't be available at these rates again.
Don't let this opportunity for growth and well-being slip away. Act now before the clock runs out. [CTA: Final call, enroll now →]
Best, [YOUR NAME]
This email employs the 'scarcity principle' and 'loss aversion.' By clearly stating it's the 'last chance' and emphasizing what they stand to 'lose' by not acting (the savings, the unique offers), you create a powerful psychological trigger for immediate action. The clear deadline adds to the urgency.
4 Black Friday Sequence Mistakes Yoga Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting until the last minute to plan any holiday sales or promotions. | Create a simple content calendar at least a month in advance, outlining your offers and email schedule using your CRM or email marketing tools. |
✕ Assuming clients know all your offerings and their benefits without clear communication. | Regularly articulate the specific results and transformations your services provide, beyond just the physical postures, in your marketing and client interactions. |
✕ Only promoting discounts without emphasizing the value and benefits of consistent practice. | Frame your offers as an investment in well-being, stress reduction, and personal growth, not just a cheaper class. |
✕ Failing to follow up with leads or past clients who showed interest but didn't convert. | Implement a simple follow-up sequence in your CRM or email marketing tools for those who engaged with your offers but didn't purchase. |
Black Friday Sequence Timing Guide for Yoga Instructors
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Yoga Instructor Specialty
Adapt these templates for your specific industry.
Vinyasa Instructors
- Highlight how your Black Friday offers support continuous flow, energy, and creative expression on the mat.
- Promote multi-class packs or membership deals that encourage regular attendance and building a consistent practice.
- Emphasize the community aspect of your studio or online classes, inviting clients to flow together.
Hot Yoga Instructors
- Focus on the detoxifying and strengthening results of hot yoga in your promotions.
- Offer bundles that combine class packs with specialized workshops on hydration or advanced postures in the heat.
- Use language that speaks to the challenge and mental fortitude built in a heated practice, attracting those seeking intense results.
Restorative Yoga Instructors
- Emphasize the profound stress relief, deep relaxation, and nervous system benefits of your restorative offerings.
- Promote private sessions or small-group workshops focused on specific relaxation techniques or managing chronic tension.
- Use imagery and language that evokes peace, calm, and self-care, appealing to clients seeking respite.
Corporate Yoga Instructors
- Tailor Black Friday offers to HR managers or team leads, focusing on workplace wellness packages for employees.
- Highlight the benefits of yoga for reducing workplace stress, improving focus, and boosting team morale.
- Offer introductory corporate wellness consultations or a trial series of classes at a special rate for new corporate clients using your scheduling software.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Yoga Instructors Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your yoga instructors offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell yoga instructors offers.
One-time payment. No subscription. Credits valid 12 months.