Holiday Sale Sequence for Business Coaches Email Guide
Why Holiday Sale Sequence Emails Fail for Business Coaches (And How to Fix Them)
Your most promising discovery call just ended without a clear next step. The client loved the conversation, but the 'sale' felt...
Awkward. Many business coaches find the holiday season an unique challenge.
Prospects are distracted, budgets are tightening, and the usual sales approach feels out of sync. You've probably noticed it yourself, a dip in engagement just when you want to plan for a strong new year.
But what if you could turn this perceived slowdown into your most profitable period? A strategic holiday sequence doesn't just push sales; it connects with your audience on a deeper, more human level, positioning your coaching as the essential investment for their new year.
These email templates are designed to cut through the noise, build genuine desire, and close sales even when everyone else is winding down.
The Complete 4-Email Holiday Sale Sequence for Business Coaches
As a business coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Announcement
Launch the holiday sale with excitement
Hi [First Name],
The holiday season is officially here, and with it, an unique opportunity for your business. While others are winding down, you're likely already thinking about next year's goals, challenges, and the transformations you want to achieve.
What if you could hit the ground running, not just with resolutions, but with a clear, practical plan and dedicated support? This year, we're doing something special.
We're launching our exclusive Holiday Breakthrough Sale, offering a limited number of our coaching packages and breakthrough sessions at a special rate. Consider this an investment in your future self, the coach who consistently attracts high-value clients, scales with ease, and creates lasting impact.
Details are coming your way soon.
Best, [YOUR NAME]
This email uses 'future pacing' by asking the reader to imagine their desired future state. It introduces scarcity with 'limited number' and frames the offer as an 'investment in your future self', tapping into their aspirations and positioning the coaching as a solution to their future success, not just a present-day purchase.
The Gift Guide
Position your offer as the perfect gift or solution
Hi [First Name],
Struggling with gift ideas? Here's one that truly keeps on giving: clarity, growth, and client transformation for your own business.
Instead of another gadget, imagine starting the new year with a defined strategy, a renewed sense of purpose, and the tools to attract your ideal clients. Our coaching packages are designed to provide exactly that.
This isn't just a purchase; it's a strategic move to ensure you're not just surviving, but thriving in the competitive coaching . Whether it's refining your discovery calls, improving your Calendly bookings, or structuring high-value coaching packages, we've got you.
Our Holiday Breakthrough Sale is live now. This is your chance to give yourself the gift of unparalleled support and accelerate your business in the new year.
Click below to explore the packages. [CTA: See Holiday Packages & Book Your Spot →]
Best, [YOUR NAME]
This email reframes the 'holiday gift' concept, positioning coaching as the ultimate self-investment. It addresses a common holiday challenge (gift ideas) and pivots it to a business solution. By connecting the coaching to specific tools and outcomes (discovery calls, Calendly, coaching packages), it makes the abstract benefit tangible and immediately relevant.
The Social Proof
Share testimonials and buyer activity
Hi [First Name],
The holiday sale is generating incredible momentum. Business coaches are already taking advantage, securing their spots for a powerful start to the new year.
Take [CLIENT NAME], for example. After just three breakthrough sessions, they completely restructured their client onboarding process using Dubsado, leading to a significant increase in client retention and referrals.
Or [ANOTHER CLIENT NAME], who leveraged our strategies to refine their Zoom-based group coaching, filling their program faster than ever before. Their transformation is a testament to what focused support can achieve.
Don't just take our word for it. The results speak for themselves.
This holiday sale is designed to help you achieve similar breakthroughs. [CTA: Join Them, Explore Our Holiday Offers →]
Best, [YOUR NAME]
This email uses powerful social proof and 'bandwagon effect' psychology. By highlighting real (or realistic) client success stories, it demonstrates the effectiveness of the coaching and implies that others are already benefiting. This creates a sense of trust and FOMO (Fear Of Missing Out), encouraging the reader to join the successful group.
The Last Call
Final hours of the holiday sale
Hi [First Name],
This is it. The clock is ticking on our Holiday Breakthrough Sale.
If you've been considering making a strategic investment in your business for the new year, now is the moment. The special holiday rates and exclusive bonuses for our coaching packages disappear tonight at midnight [TIME ZONE].
Imagine the difference a few months from now: consistent client flow, refined coaching methodology, and the freedom to focus on delivering incredible client transformation. This sale is your opportunity to make that vision a reality without delay.
Don't let this chance to secure unparalleled support and accelerate your growth slip away. This is your final call to grab these offers before they're gone for good. [CTA: Secure Your Breakthrough Session Before It's Too Late →]
Best, [YOUR NAME]
This email uses the 'urgency principle' and 'loss aversion'. By clearly stating the deadline ('tonight at midnight') and emphasizing what the reader will miss out on ('disappear tonight', 'slip away', 'gone for good'), it creates a strong psychological push to act immediately. It also reiterates the future benefits to reinforce the value of the potential loss.
4 Holiday Sale Sequence Mistakes Business Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Offering a generic 'holiday discount' without clear value or reason. | Package your coaching into a specific 'New Year Breakthrough' offer with defined outcomes and exclusive holiday bonuses like an extra breakthrough session or a specialized mini-course. |
✕ Waiting until January to re-engage prospects, missing the pre-planning window. | Use the holiday period to pre-sell future transformation, building anticipation and securing commitments for the new year while prospects are in a reflective mindset. |
✕ Relying on a single email to announce and close your holiday sale. | Implement a multi-email sequence that nurtures prospects, builds momentum, and addresses potential objections over several touchpoints, leading to enrollment. |
✕ Failing to connect holiday offers to tangible business growth or transformation. | Frame your coaching packages as an essential investment for their business's Q1 success, focusing on outcomes like increased client acquisition, streamlined operations (e.g., using Dubsado or Calendly), or enhanced client transformation. |
Holiday Sale Sequence Timing Guide for Business Coaches
When you send matters as much as what you send.
The Announcement
Launch the holiday sale with excitement
The Gift Guide
Position your offer as the perfect gift or solution
The Social Proof
Share testimonials and buyer activity
The Last Call
Final hours of the holiday sale
Adaptable to any holiday. Adjust timing based on sale length.
Customize Holiday Sale Sequence for Your Business Coach Specialty
Adapt these templates for your specific industry.
Executive Coaches
- Position holiday packages as 'Strategic Leadership Playbooks' for Q1, focusing on executive presence, team alignment, or handling complex organizational shifts.
- Emphasize the value of starting the new year with a clear strategic vision, using coaching to set ambitious, yet achievable, corporate goals.
- Highlight how coaching during the holiday quiet period can provide a unique opportunity for deep reflection and personalized development away from daily pressures.
Startup Coaches
- Frame holiday offers around 'Seed Funding Readiness' or 'flexible Growth Sprints' to attract founders preparing for their next funding round or rapid expansion.
- Focus on how holiday coaching can help refine their business model, improve their go-to-market strategy, or build out their founding team for the upcoming year.
- Connect coaching to tangible outcomes like securing early adopters, developing a minimum viable product, or preparing for critical investor pitches post-holidays.
Small Business Coaches
- Market holiday packages as 'Year-End Review & Q1 Growth Plans', helping owners analyze their year and strategize for sustainable growth.
- Focus on operational efficiency, client retention strategies, or implementing new systems (like Kajabi for courses or Dubsado for client management) to save time and increase profitability.
- Emphasize how a holiday investment can prevent burnout and provide a clear roadmap for escaping the daily grind, leading to more freedom and impact.
Sales Coaches
- Position holiday offers as 'Q1 Sales Domination' packages, focusing on pipeline building, advanced closing techniques, or overcoming post-holiday sales slumps.
- Highlight how coaching can help sales professionals and teams refine their discovery calls, master virtual selling via Zoom, or improve their CRM for better conversion rates.
- Emphasize the competitive advantage of starting the new year with a refreshed sales strategy and the skills to consistently hit and exceed targets.
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