Black Friday Sequence for Fitness Coaches Email Guide
Why Black Friday Sequence Emails Fail for Fitness Coaches (And How to Fix Them)
The holiday season looms, threatening to derail your clients' progress and your bottom line. Many fitness coaches find their carefully crafted programs and services get lost in the noise of seasonal discounts and distractions.
You've poured your energy into creating solutions that change lives, only to see potential clients hesitate when the busiest shopping period arrives. That's not a commitment problem.
That's a visibility problem. A single social media post won't cut through.
Your audience needs a strategic sequence of messages that warm them up, educate them on the value of consistent coaching, and create urgency around your Black Friday offers. These templates are designed to move your potential clients from casual browsers to dedicated members, ensuring your expertise stands out.
The Complete 5-Email Black Friday Sequence for Fitness Coaches
As a fitness coach, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
I've been working on something special for you. As the holidays approach, it's easy to lose momentum on your health and fitness goals.
The temptations are everywhere, and staying on track can feel like an uphill battle. But what if you could not only maintain your progress but accelerate it?
What if you had an opportunity to invest in your well-being at a truly incredible value? Next [DAY OF THE WEEK], I'm launching a Black Friday offer unlike anything I've done before.
It's designed to help you [ACHIEVE SPECIFIC OUTCOME] without compromise. I'll share all the details then, but I wanted you to be the first to know this is happening.
Stay tuned, your fittest future is just around the corner.
Best, [YOUR NAME]
This email uses the 'curiosity gap' principle. By hinting at a significant upcoming event without revealing specifics, it creates an information void that the reader feels compelled to fill. It also establishes exclusivity, making the reader feel like an insider.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offer for [YOUR PROGRAM NAME] is officially live!
This is your chance to finally [ACHIEVE KEY BENEFIT 1] and [ACHIEVE KEY BENEFIT 2] with my proven guidance. Here’s what you get with [YOUR PROGRAM NAME]: • [SERVICE/MODULE 1], [One-line benefit] • [SERVICE/MODULE 2], [One-line benefit] • [SERVICE/MODULE 3], [One-line benefit] Plus, for a limited time, you'll also receive these exclusive bonuses: • [BONUS 1], [Value statement] • [BONUS 2], [Value statement] This incredible offer is available only until [DATE AND TIME].
Don't let another year pass wishing you had made a change. This is the moment. [CTA: Claim your spot now →]
Best, [YOUR NAME]
This email uses the 'anchoring effect' by presenting the full value proposition upfront. It uses clear, scannable bullet points to make benefits easily digestible and employs 'scarcity' with a hard deadline to prompt immediate action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday rush is in full swing, and I wanted to make sure you didn't miss out on something truly important: your health and fitness. Many people are already taking advantage of our special offer for [YOUR PROGRAM NAME], securing their spot for a powerful experience.
Imagine starting the new year already well on your way to [DESIRED OUTCOME], instead of just thinking about it. This isn't just another discount; it's an investment in yourself, your energy, and your future.
We've designed [YOUR PROGRAM NAME] to specifically help you [RESTATE KEY BENEFIT] without the guesswork or frustration. The clock is ticking, and this Black Friday offer will be gone before you know it.
Don't let this opportunity slip away. [CTA: See the offer and enroll →]
Best, [YOUR NAME]
This email taps into 'fear of missing out' (FOMO) and 'social proof' by implying others are already taking action. It re-frames the offer as an investment, addressing potential internal objections and reinforcing the long-term value.
The Extended
Weekend extension for hesitaters
Hi [First Name],
I've heard from many of you who needed a little more time to make a decision, or perhaps just got caught up in the holiday weekend. Because I truly believe in the power of [YOUR PROGRAM NAME] to help you [ACHIEVE DESIRED OUTCOME], I've decided to extend our Black Friday offer for just a little longer.
You now have until [NEW DATE AND TIME] to claim your spot. This extension is a rare opportunity to get the support and structure you need to redefine your health journey.
Think about where you want to be a few months from now. With [YOUR PROGRAM NAME], that vision becomes a reality.
Don't delay. This is truly the last chance to get this level of coaching and results at this special Black Friday value. [CTA: Secure your spot before it's gone →]
Best, [YOUR NAME]
This email uses 'reciprocity' by offering an extension, making the client feel valued. It also re-establishes 'scarcity' with a new, firm deadline, using the psychological effect of perceived limited availability to encourage action from hesitant buyers.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call.
Our Black Friday offer for [YOUR PROGRAM NAME] closes tonight at [TIME ZONE] and will not be extended again. This is your very last chance to grab this incredible value and commit to transforming your health and fitness.
Imagine heading into [NEXT SEASON] feeling stronger, more confident, and completely in control of your well-being. That's the future waiting for you with [YOUR PROGRAM NAME].
Don't look back in a few weeks and wish you had seized this moment. The opportunity for [KEY BENEFIT] at this special price disappears tonight.
Act now. Your future self will thank you. [CTA: Enroll before it's too late →]
Best, [YOUR NAME]
This email employs 'loss aversion,' a powerful psychological principle where the fear of losing an opportunity is a stronger motivator than the desire to gain. The repeated emphasis on 'final call' and 'tonight' creates extreme urgency, pushing the reader to make a decision.
4 Black Friday Sequence Mistakes Fitness Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending one generic email about a Black Friday sale and hoping clients will find it. | Implement a multi-email sequence that builds anticipation, clearly articulates the offer, and provides multiple reminders with increasing urgency. |
✕ Focusing solely on the discount percentage without emphasizing the long-term value and transformation. | Highlight the specific results clients will achieve, the problems your coaching solves, and how this investment will impact their lives beyond just the immediate savings. |
✕ Not having a clear, compelling call to action (CTA) in every email. | Ensure each email has a prominent, benefit-driven CTA that tells clients exactly what to do next, making the path to enrollment effortless. |
✕ Waiting until the last minute to plan and write Black Friday emails. | Prepare your entire email sequence weeks in advance, allowing time for review, scheduling, and integration with your CRM and payment systems. |
Black Friday Sequence Timing Guide for Fitness Coaches
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Fitness Coach Specialty
Adapt these templates for your specific industry.
Personal Trainers
- Offer a limited number of 'Black Friday Assessment + Starter Pack' sessions that include a personalized consultation and a few initial training sessions.
- Bundle in-person sessions with access to a basic online training portal or exclusive video library for continued support.
- Partner with a local health food store or massage therapist to offer a bonus gift card with program sign-ups, enhancing perceived value.
Online Fitness Coaches
- Create a 'Black Friday Group Challenge' with a specific start date in January, building community and accountability from the outset.
- Offer a discounted 'Annual Membership' or 'Quarterly Coaching Package' that includes monthly 1-on-1 check-ins and custom programming.
- Include a bonus 'Virtual Recipe Guide' or 'Mindset Mastery Workshop' to complement physical training and address wellness.
Group Fitness Coaches
- Sell 'Black Friday Class Packs' at a reduced rate for a higher volume of classes (e.g., 20-class pack instead of 10) with an extended expiration date.
- Introduce a 'Bring a Friend' bonus for new sign-ups, offering a free class for both the new member and the referrer.
- Offer a 'Foundations Workshop' as a bonus for members who commit to a longer-term membership, ensuring proper form and maximizing class benefits.
Strength Coaches
- Launch a 'Black Friday Strength Cycle' program with a set start date, focusing on specific lifts or strength goals for a defined period.
- Bundle a discounted 'Form Analysis Package' that includes video review and personalized feedback with a longer-term coaching commitment.
- Offer access to an exclusive 'Advanced Programming Library' or a 'Nutrition for Strength' guide as a bonus for those who enroll in higher-tier programs.
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