Testimonial Request Sequence for Game Developers Email Guide
Why Testimonial Request Sequence Emails Fail for Game Developers (And How to Fix Them)
You poured years into your game, launched it to critical acclaim, and then... The reviews are stellar, but your next client brief is empty.
Many game developers find that even with incredible project successes, converting that past triumph into future work can feel like starting from scratch. Your portfolio shines, yet the personal endorsement often remains unspoken.
A well-crafted testimonial request isn't just about collecting praise. It's about systematically capturing the specific impact you had, articulated in your client's own words.
This sequence helps you gently guide past clients to share powerful insights that resonate with potential new projects, building social proof that truly speaks volumes. The templates below are designed to make this process feel natural and effective, turning satisfied clients into your most compelling advocates.
The Complete 3-Email Testimonial Request Sequence for Game Developers
As a game developer, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
Remember when we were deep in the trenches on [PREVIOUS PROJECT NAME]? It feels like yesterday we were solving those complex [SPECIFIC CHALLENGE] issues.
I've been thinking about the project and wanted to see how things have progressed since we wrapped up. How is [SPECIFIC ASPECT OF THEIR BUSINESS/GAME] performing now?
Are you seeing the results you hoped for with [IMPACT OF YOUR WORK]? My goal is always to deliver solutions that have a lasting impact.
Knowing how our work together has evolved helps me refine what I offer to others in the game development space. If there's anything else on your plate where my services might be a fit, or even just to chat about the industry, don't hesitate to reach out.
Best, [YOUR NAME]
This email uses the principle of **reciprocity**. By expressing genuine interest in their ongoing success and offering continued support without an immediate ask, you build goodwill. This makes them more receptive to a future request, as they perceive you as a partner, not just a vendor. It also subtly reminds them of the positive impact you had.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our last chat, it's been fantastic to hear about your continued progress since our work on [PREVIOUS PROJECT NAME]. Knowing we contributed to [SPECIFIC POSITIVE OUTCOME] is incredibly rewarding.
Your feedback means a lot to me, and it's also incredibly valuable for other game developers considering working with us. Would you be open to sharing a brief testimonial about your experience?
To make it easy, here are a few prompts you could consider: • What specific challenge were you facing before we started? • How did our [SERVICE/SOLUTION] help you overcome it? • What was the most significant result or benefit you experienced? Even a few sentences would be amazing.
You can simply reply to this email, or I can send over a quick form if that's easier. Thanks so much for considering it.
Best, [YOUR NAME]
This email uses the power of **social proof** and **authority**. By asking for a testimonial, you're implicitly signaling that your work is worth endorsing, which reinforces your expert status. Providing specific prompts reduces cognitive load, making it easier for the client to formulate a response and ensures the feedback is focused on key benefits, making the testimonial more effective.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Circling back on my previous email. I know how demanding the game development world can be, so no worries at all if this slipped through the cracks.
I was hoping you might still have a moment to share a brief testimonial about our work together on [PREVIOUS PROJECT NAME]. Your insights into how our [SERVICE/SOLUTION] helped you achieve [SPECIFIC OUTCOME] would be incredibly helpful for other studios.
If it's easier, you could simply tell me in a few sentences what impact our collaboration had on your project. Or, if you prefer, I can send you a quick link to a short form.
Absolutely no pressure either way, but it would be truly appreciated.
Best, [YOUR NAME]
This email utilizes **cognitive ease** by making the request seem minimal and acknowledging their busy schedule, reducing any perceived burden. It also subtly re-engages the principle of **reciprocity** by reminding them of the value you provided, without being pushy. Offering multiple, simple ways to respond further lowers the barrier to action.
4 Testimonial Request Sequence Mistakes Game Developers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting too long to ask for testimonials after a project concludes. | Integrate a check-in point into your project closure process, asking for feedback while the positive experience is still fresh in their mind. |
✕ Asking vague questions like 'How was it working with us?' that yield generic responses. | Use targeted prompts that guide clients to discuss specific challenges, the solutions you provided, and the tangible results or benefits they experienced. |
✕ Only collecting testimonials from your easiest or most vocal clients, ignoring others. | Proactively identify clients who pushed your boundaries and achieved significant results, as their stories often highlight your unique strengths and problem-solving abilities. |
✕ Not making it incredibly easy and convenient for clients to provide their feedback. | Offer multiple methods: a simple email reply, a quick link to a short form, or even a brief recorded call if they prefer speaking their thoughts. |
Testimonial Request Sequence Timing Guide for Game Developers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Game Developer Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on testimonials that highlight your ability to simplify complex game development processes or guide them through initial hurdles.
- Emphasize testimonials that speak to clear, foundational wins and successful first steps taken with your assistance.
- Offer to draft a testimonial for them to approve, making it even easier for new clients who might be less experienced with this.
Intermediate Practitioners
- Seek testimonials that showcase how you helped them improve existing game development workflows or scale their production capabilities.
- Encourage clients to discuss specific metrics or tangible improvements they saw after implementing your solutions.
- Highlight testimonials that demonstrate your role in helping them overcome mid-level development bottlenecks or technical challenges.
Advanced Professionals
- Prioritize testimonials that speak to your strategic input, new solutions, or ability to tackle highly complex, niche challenges within game design or engineering.
- Ask for feedback on how you contributed to breakthrough achievements or helped them handle modern technologies and industry shifts.
- Focus on testimonials that validate your expertise in specific, high-value areas within game development, such as AI, multiplayer networking, or rendering.
Industry Specialists
- Target testimonials from clients within your specific sub-niche (e.g., VR game development, mobile hyper-casual, AAA console, serious games).
- Emphasize how you provided specialized knowledge or custom solutions unique to their particular segment of the game industry.
- Collect testimonials that highlight your deep understanding of their unique market challenges and opportunities within their specific game genre or platform.
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