Black Friday Sequence for Golf Instructors Email Guide
Why Black Friday Sequence Emails Fail for Golf Instructors (And How to Fix Them)
The off-season looms, and your client bookings are starting to look like a ghost town. Many golf instructors find themselves in a feast-or-famine cycle, scrambling for clients during peak season and watching their income dwindle when the weather turns.
You've probably noticed that waiting for clients to simply walk through the door isn't a sustainable strategy. Imagine turning those quieter months into a powerful growth period, securing commitments, and filling your calendar before the new year even begins.
A well-executed Black Friday sequence isn't just about offering a discount, it's about strategically re-engaging your audience, attracting new students, and positioning your services as indispensable solutions for their game. These templates are designed to help you do exactly that, moving your potential clients from casual browsers to committed students.
The Complete 5-Email Black Friday Sequence for Golf Instructors
As a golf instructor, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Your clients are already thinking about their New Year's resolutions for their golf game. I've been planning something special to help them achieve those goals faster, something that will make a real difference in their swing, their score, and their confidence on the course.
It’s not just a small tweak. This is designed to be a significant step forward for anyone serious about improving.
Keep an eye on your inbox this [DAY OF WEEK], you won't want to miss what's coming.
Best, [YOUR NAME]
This email utilizes the 'curiosity gap' principle. By hinting at a significant upcoming offer without revealing details, it creates an information void that the reader feels compelled to fill. It also taps into future-pacing, aligning with their clients' upcoming goals.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Black Friday has arrived, and with it, your chance to transform your golf game (or your clients' games) at an exceptional value.
For a limited time, you can secure [YOUR BLACK FRIDAY OFFER, e.g., 5-lesson package, 3-month coaching membership, a specific digital drill library] for [DISCOUNT/SPECIAL PRICE]. This isn't just a discount; it's an investment in real, lasting improvement.
Imagine finally fixing that slice, gaining consistent distance, or shaving strokes off your handicap. This offer is designed to get you there.
This special pricing is only available until [DATE/TIME]. Don't let this opportunity pass you by. [CTA: See the full offer and enroll here → [LINK]]
Best, [YOUR NAME]
This email uses the 'scarcity and urgency' principles. By clearly stating the limited-time nature of the offer, it prompts immediate action. The focus on specific benefits and outcomes helps the reader visualize the positive transformation, appealing to their desire for improvement.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
In the rush of Black Friday deals, it's easy to overlook the most important one for your golf game. Just a quick reminder that my exclusive Black Friday offer for [YOUR BLACK FRIDAY OFFER] is now live.
This is your chance to get [KEY BENEFIT] at a value you won't see again this year. Many instructors find their clients delay investing in their game, only to regret it later.
This is the perfect moment to commit without breaking the bank. The offer closes [DATE/TIME].
Don't let indecision cost you a better game in the new year. [CTA: Grab your spot before it's gone → [LINK]]
Best, [YOUR NAME]
This email employs the 'fear of missing out' (FOMO) and the 'endowment effect' in reverse. By reminding them of what they *could* miss, it creates a sense of loss aversion. It also acts as a gentle nudge for those who saw the first email but got distracted.
The Extended
Weekend extension for hesitaters
Hi [First Name],
The Black Friday rush can be overwhelming, and sometimes the best opportunities slip through the cracks. Because so many of you reached out, I've decided to extend access to my special Black Friday offer on [YOUR BLACK FRIDAY OFFER] through the weekend, ending [MONDAY MORNING TIME/DATE].
This is your second chance to invest in your golf game, fix that nagging swing flaw, or finally get consistent results without the usual investment. Don't gamble on your game improving by itself.
This extension gives you a moment to truly consider the impact professional guidance can have. [CTA: Claim your extended offer now → [LINK]]
Best, [YOUR NAME]
This email uses the 'principle of reciprocity' and 'social proof' (implied by 'so many of you reached out'). By offering an extension, it feels like a concession, making the recipient more likely to engage. It also reframes the decision as a thoughtful investment rather than a rush purchase.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final opportunity to take advantage of my Black Friday/Cyber Monday offer on [YOUR BLACK FRIDAY OFFER].
At [TIME] tonight, [YOUR TIMEZONE], this special pricing disappears. No exceptions, no extensions.
This is your moment to commit to tangible improvement in your golf game for the coming season. Think about where your game stands today, and where you want it to be.
This offer is the bridge to that transformation. Don't let another year pass wishing you had started sooner.
This is the commitment that will define your progress. Make the decision now. [CTA: Secure your offer before [TIME] → [LINK]]
Best, [YOUR NAME]
This email maximizes 'extreme urgency' and 'loss aversion'. By creating an unequivocal deadline and emphasizing the finality, it triggers immediate decision-making. It also uses a strong future-pacing technique, contrasting current struggles with future success if they act now.
4 Black Friday Sequence Mistakes Golf Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Offering generic, one-size-fits-all coaching packages. | Tailor solutions to specific client needs, like 'Fix Your Slice in 4 Weeks' or 'Consistent Driver Program'. |
✕ Not utilizing client testimonials or success stories in marketing. | Actively collect and showcase testimonials from clients who achieved specific results, integrating them into your marketing across all channels. |
✕ Over-relying on word-of-mouth without proactive marketing efforts. | Implement a simple email marketing strategy and a clear client referral program to consistently attract new students. |
✕ Failing to follow up with leads and past clients after initial contact or lessons. | Use a basic CRM or email marketing tool to nurture leads and re-engage former students with valuable content and special offers. |
Black Friday Sequence Timing Guide for Golf Instructors
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Golf Instructor Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on foundational skills: grip, stance, posture, and simple swing mechanics.
- Emphasize making golf fun and accessible, not intimidating, with clear, jargon-free instruction.
- Offer introductory packages that include basic equipment guidance and on-course etiquette.
Intermediate Practitioners
- Address common plateaus: inconsistent ball striking, short game woes, and course management strategies.
- Introduce advanced concepts gradually, like shot shaping, mental game techniques, or understanding different lies.
- Suggest small group clinics focused on specific skill development, such as bunker play or putting.
Advanced Professionals
- Provide highly personalized, data-driven analysis using launch monitors, swing analysis software, and biomechanics.
- Focus on performance optimization, competitive strategy, and tour-level mental game coaching for sustained success.
- Offer specialized programs for elite amateurs or aspiring professionals, including practice routines and tournament preparation.
Industry Specialists
- Tailor messaging and drills to the unique physical or learning characteristics of the group (e.g., senior mobility, junior energy levels, women's specific challenges).
- Build community within the niche through dedicated group lessons, themed clinics, or social events.
- Highlight how your coaching specifically addresses their unique challenges and goals within that demographic, demonstrating deep understanding.
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