Win-back Sequence for Golf Instructors Email Guide
Why Win-back Sequence Emails Fail for Golf Instructors (And How to Fix Them)
You see a past client on the driving range, working on the same slice you helped them fix months ago. They haven't booked a lesson since.
Many golf instructors focus heavily on acquiring new clients, often overlooking the goldmine of past students. A single follow-up text or a forgotten email isn't enough to bring someone back.
A well-crafted win-back sequence isn't just about sending emails; it's about reigniting a relationship, reminding them of the progress they made, and positioning your services as the clear path to better golf. It builds trust, addresses potential hesitations, and makes it easy for them to re-engage.
The templates below are designed to bring those valuable clients back to your roster, turning one-time lessons into long-term commitment.
The Complete 4-Email Win-back Sequence for Golf Instructors
As a golf instructor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
It's been a little while since we last connected, and I was thinking about your progress. I still remember that moment on the range when your swing clicked, or the pure joy after you finally conquered that persistent hook.
We achieved some great things together. Those breakthroughs don't just happen; they come from focused effort and the right guidance.
You put in the work, and the results spoke for themselves. I'm confident we can achieve even more together when you're ready to pick up where we left off.
Best, [YOUR NAME]
This email taps into the peak-end rule, reminding the client of the most positive memories and successes they experienced with you. It uses specific recall to make the message feel personal and uses their past investment in time and effort, making them more likely to consider continuing.
The Update
Share what is new since they last engaged
Hi [First Name],
Since we last worked together, I've been refining my approach and adding new tools to help golfers like you reach their full potential. For example, I've integrated [PRODUCT NAME], a new video analysis tool that offers instant, side-by-side comparisons of your swing with tour pros.
It pinpoints subtle inefficiencies we couldn't easily see before. This means even faster identification of swing flaws and more targeted drills, getting you to lower scores quicker than ever.
I'm excited about the results I'm seeing with current clients and believe it could significantly impact your game as well.
Best, [YOUR NAME]
This email uses the principle of novelty and perceived value. By introducing a new service or tool, it creates a fresh reason to re-engage, suggesting that the instructor has evolved and can offer even better results than before. It implies a 'fear of missing out' on improved methods.
The Offer
Give a special incentive to return
Hi [First Name],
I truly value the time we spent working together and your commitment to improving your golf game. To make it easier for you to get back on track and experience the benefits of our continued work, I'd like to offer you something special.
For a limited time, you can book your next 60-minute lesson at a special rate. Simply use code [CODE] when scheduling, and your next session will be 20% off.
This offer is exclusively for my past clients, a small thank you for your previous dedication to your game. Let's get that swing dialed in again.
Best, [YOUR NAME]
This email uses reciprocity and scarcity. By offering a special, exclusive incentive, it creates a sense of obligation (reciprocity) and urgency (limited time). The exclusivity makes the client feel valued, increasing the likelihood they will act on the offer.
The Final
Last chance before you move on
Hi [First Name],
This is the last time I'll be reaching out about your win-back offer. I understand life gets busy, and golf lessons might not be top of mind right now.
But I also know the frustration of a persistent slice or a missed putt that haunts you. If you've been thinking about getting back into lessons, or if you're just tired of leaving strokes on the course, now is the moment to act.
The special offer for past clients expires on [DATE]. I'd love to help you achieve your next golf goal.
If you're ready, simply click here to book before [DATE].
Best, [YOUR NAME]
This email employs the principle of loss aversion and urgency. By clearly stating it's the 'last chance' and setting a firm deadline, it triggers the psychological tendency to avoid losing out on a perceived benefit. It also gently re-introduces the pain point, reminding them what they stand to gain by acting.
4 Win-back Sequence Mistakes Golf Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients will automatically return when they're ready. | Proactively create a structured re-engagement plan and reach out with tailored messages. |
✕ Focusing only on acquiring new students and neglecting your existing client base. | Allocate time and resources to nurturing relationships with past clients, recognizing their high lifetime value. |
✕ Sending generic 'we miss you' emails without any specific value or reason to return. | Offer concrete reasons for re-engagement, such as updates on your services, new techniques, or exclusive incentives. |
✕ Waiting too long to follow up after a client's last lesson. | Implement a timely win-back sequence that begins shortly after a client's engagement drops off, while their positive experience is still fresh. |
Win-back Sequence Timing Guide for Golf Instructors
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Golf Instructor Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on their initial successes and the 'aha' moments they experienced learning the basics with you.
- Emphasize simplified next steps, like improving their short game or consistent contact, making re-engagement feel less intimidating.
- Offer a foundational 'refresher' session or a special package designed to solidify their basics and build confidence.
Intermediate Practitioners
- Remind them of specific swing changes or course management strategies they were working on to break through a scoring plateau.
- Highlight how new techniques or tools can help them achieve the next level, like consistent draws/fades or better wedge play.
- Propose a 'game assessment' to identify the quickest path to lower scores, appealing to their desire for measurable improvement.
Advanced Professionals
- Recall their specific performance goals, like competitive scoring averages or handicap reduction, and how your coaching contributed.
- Introduce advanced strategies, mental game coaching, or specialized performance analysis (e.g., launch monitor data review) they haven't experienced yet.
- Suggest a 'performance check-up' or a session dedicated to fine-tuning a specific aspect of their game crucial for competitive play.
Industry Specialists
- Tailor the 'remember' email to specific challenges or triumphs relevant to their demographic (e.g., maintaining flexibility, developing power safely, mastering course etiquette).
- Showcase how your methods or new offerings specifically address the unique needs and goals of their niche (e.g., injury prevention for seniors, college prep for juniors).
- Offer group clinics or specialized workshops exclusively for their demographic, building a sense of community and targeted solutions.
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