Black Friday Sequence for Health Coaches Email Guide
Why Black Friday Sequence Emails Fail for Health Coaches (And How to Fix Them)
Your client isn't seeing the results they hoped for, or you're spending more time on admin than actual coaching. These challenges can drain your energy and impact your practice's growth.
Many health coaches find themselves caught in a cycle: working hard, delivering excellent care, yet struggling to expand their reach or truly convert interest into sustained client relationships. The right message, delivered at the right time, can change everything.
A well-crafted Black Friday sequence isn't just about discounts; it's about connecting with your audience, demonstrating the value of your solutions, and inviting them to commit to their health journey with you. It builds trust and creates a clear path to transformation.
The email templates below are designed to do exactly that. They're structured to guide your potential clients from curiosity to commitment, ensuring your Black Friday offer stands out and brings in the right people.
The Complete 5-Email Black Friday Sequence for Health Coaches
As a health coach, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
I've been planning something special for you. It’s about making a real shift in your health journey, the kind of change that feels sustainable and truly effective.
Not just another quick fix, but a path to lasting wellness. This isn't something I offer often.
It’s an unique opportunity to get dedicated support and proven strategies to finally achieve the results you've been seeking. Next week, during Black Friday, I'm revealing an exclusive offer designed specifically to help you [ACHIEVE A DESIRED HEALTH OUTCOME].
I wanted you to be among the first to know. Keep an eye on your inbox.
Details will arrive soon.
Best, [YOUR NAME]
This email creates a powerful curiosity gap without revealing specifics. It uses anticipation and exclusivity, making the reader feel like an insider. The focus is on the client's desired outcome, not just a sale, building intrinsic motivation.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
It’s here. My Black Friday offer is officially live.
This year, I’m offering [PRODUCT NAME] at a special rate. This isn’t just a discount; it’s your chance to access the solutions you need to truly transform your health.
Here’s what you get with [PRODUCT NAME]: • Personalized guidance to [BENEFIT 1, e.g., overcome cravings] • Strategic frameworks for [BENEFIT 2, e.g., sustainable weight management] • Direct support to help you [BENEFIT 3, e.g., boost your energy naturally] This offer is available for a limited time only, ending on [DATE]. If you’ve been waiting for the right moment to invest in your well-being, this is it. [CTA: Claim your Black Friday offer →]
Best, [YOUR NAME]
This email uses a clear, benefit-driven pitch. It immediately outlines the value proposition of [PRODUCT NAME] using bullet points for scannability. The specific deadline creates urgency, prompting immediate action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Just a quick reminder that my Black Friday offer for [PRODUCT NAME] is still available. I know life gets busy, and sometimes these emails get buried.
But I didn't want you to miss out on the chance to make a real difference in your health journey. Imagine finally having the clarity and support to [REITERATE MAIN BENEFIT, e.g., create a balanced eating plan that actually works].
That’s what [PRODUCT NAME] is designed to deliver. The special pricing disappears on [DATE].
This is your opportunity to step into a healthier future with a dedicated guide by your side. [CTA: Secure your spot before it's gone →]
Best, [YOUR NAME]
This email acts as a gentle nudge, acknowledging potential busyness. It uses loss aversion by reminding the client what they stand to miss. Re-framing the offer's core benefit reinforces its value and encourages reconsideration.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Good news: due to popular demand, I’m extending my Black Friday offer for [PRODUCT NAME] through the weekend! I heard from many of you who needed a little extra time to decide, and I want to ensure everyone has the chance to invest in their health goals this year.
This means you now have until [NEW DATE/TIME, e.g., Monday at midnight] to enroll in [PRODUCT NAME] at the special Black Friday rate. All the benefits, all the support, just a little more breathing room.
If you were on the fence, this is your second chance. Don't let this opportunity pass you by again. [CTA: Extend your health journey now →]
Best, [YOUR NAME]
This email uses the 'surprise extension' tactic to re-engage hesitant buyers. It creates a sense of goodwill ('due to popular demand') while re-establishing a new, firm deadline. This gives a second wave of urgency for those who initially procrastinated.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call.
My Black Friday offer for [PRODUCT NAME] closes tonight at [TIME ZONE] and will not be extended again. This is your very last chance to get the dedicated support and proven strategies you need to [ACHIEVE A DESIRED HEALTH OUTCOME] at this special rate.
Tomorrow, the price goes back to normal. The opportunity to make this significant investment in your health, with this level of savings, will be gone.
If you’re serious about transforming your health, improving your energy, or finally achieving those wellness goals, now is the moment to act. [CTA: Claim your final chance →]
Best, [YOUR NAME]
This email employs extreme scarcity and FOMO (Fear Of Missing Out). The language is direct and unequivocal about the deadline, removing any ambiguity. It forces a decision by highlighting the immediate loss of the special offer.
4 Black Friday Sequence Mistakes Health Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying on generic health advice instead of personalized solutions. | Focus on root cause analysis and tailor your solutions to individual client needs, emphasizing their unique journey and desired results. |
✕ Overwhelming clients with too much information or too many dietary restrictions. | Break down complex health goals into small, practical steps. Prioritize consistent, sustainable habits over drastic, temporary changes. |
✕ Undervaluing their expertise by offering too many free resources without a clear path to paid services. | Provide high-value free content that showcases your authority, then clearly guide prospects towards your paid services as the ultimate solution for deeper transformation. |
✕ Inconsistent client communication and follow-up after initial consultations. | Implement a consistent follow-up strategy using your CRM or email marketing tools. Nurture leads with valuable insights and check-ins, even if they don't immediately convert. |
Black Friday Sequence Timing Guide for Health Coaches
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Health Coach Specialty
Adapt these templates for your specific industry.
Nutrition Coaches
- Create specific meal plan templates that address common dietary needs (e.g., gut health, anti-inflammatory, energy boosting).
- Offer a 'kitchen clean-out' virtual session as a bonus for new clients, helping them set up for success.
- Emphasize how your coaching helps clients handle conflicting nutrition information and find what truly works for their body.
Wellness Coaches
- Develop guided meditation or stress-reduction audio series that clients can access anytime.
- Focus on assessments that connect mind, body, and spirit, showing clients the bigger picture of their well-being.
- Suggest simple daily rituals or habit-stacking techniques that lead to significant, long-term improvements in overall wellness.
Weight Loss Coaches
- Highlight strategies for overcoming emotional eating and building a positive relationship with food.
- Offer accountability partnerships or small group coaching for added support and motivation.
- Focus on sustainable lifestyle changes rather than restrictive diets, emphasizing long-term health over quick fixes.
Holistic Health Coaches
- Explain how you help clients identify root causes of their health challenges, not just manage symptoms.
- Integrate practices like breathwork, movement, and mindfulness into personalized protocols.
- Provide resources for understanding environmental toxins and how to create a healthier living space as part of a comprehensive approach.
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