Win-back Sequence for Health Coaches Email Guide
Why Win-back Sequence Emails Fail for Health Coaches (And How to Fix Them)
Your calendar used to be full, but now there are gaps. You see past clients thriving, but not with you.
Many health coaches find that even their most enthusiastic clients eventually drift away. It's not a reflection of your value, but a natural part of the client journey.
Life happens, priorities shift, and often, they simply forget the incredible progress they made with your guidance. Ignoring these past relationships is leaving significant revenue on the table.
A well-crafted win-back sequence doesn't just bring clients back; it reminds them of the transformation you helped them achieve, reinforces your expertise, and positions you as their go-to solution for ongoing health and wellness. The emails below are designed to reignite those connections, gently guiding your past clients back into your services without sounding desperate or pushy.
They're ready for you to adapt and send.
The Complete 4-Email Win-back Sequence for Health Coaches
As a health coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
I was looking back at some past client successes recently, and your name came to mind. I remember when we first started working together, you were struggling with [PAIN POINT THEY HAD, e.g., low energy, digestive issues, stress eating].
We worked through [SPECIFIC STRATEGY/SOLUTION, e.g., a personalized meal plan, stress reduction techniques, mindful eating practices], and you achieved incredible results like [SPECIFIC RESULT, e.g., consistent energy, improved digestion, a healthier relationship with food]. That journey was important to me, and I often wonder how you're doing now.
Are you still maintaining those habits? Have new challenges popped up?
If you've found yourself needing a little extra support or just want to chat about your current health goals, I'm here. No pressure, just a friendly check-in.
Best, [YOUR NAME]
This email uses nostalgia and validates the client's past efforts, tapping into their desire to maintain previous success. By recalling specific achievements, it reminds them of the positive identity they built with your help, creating a psychological anchor for future engagement. It's a low-pressure, empathetic re-connection.
The Update
Share what is new since they last engaged
Hi [First Name],
It's been a little while since we last connected, and a lot has changed here at [YOUR PRACTICE NAME/YOUR NAME]. I've been busy developing new resources and refining my approach to better serve clients like you.
For example, I recently [MENTION A NEW SERVICE, PROGRAM, OR APPROACH, e.g., completed advanced training in gut health, launched a new stress management workshop, developed a 3-month wellness program]. This means I can now offer even more tailored solutions for challenges like [NEW PAIN POINT YOU ADDRESS, e.g., chronic fatigue, emotional eating patterns, hormone imbalances].
My goal is always to provide the most effective support possible, and I wanted to make sure you were aware of how my services have evolved. You might find exactly what you need for your next health goal.
Curious about how these updates could benefit you? Just reply and let me know.
Best, [YOUR NAME]
This email uses the 'novelty effect' and demonstrates ongoing growth and expertise. By highlighting new offerings, it signals that you're not stagnant and can address evolving client needs. This positions you as a dynamic, up-to-date resource, increasing perceived value and creating a reason for re-engagement.
The Offer
Give a special incentive to return
Hi [First Name],
Because you've been a valued client in the past, I wanted to extend a special invitation to you. I know that getting back on track can sometimes feel overwhelming, and a little extra incentive can make all the difference.
For a limited time, I'm offering [SPECIFIC OFFER, e.g., 20% off your next 1:1 coaching package, a complimentary 30-minute strategy session, access to a premium resource library] exclusively for my returning clients. This isn't an offer I extend to everyone.
It's my way of saying thank you for trusting me with your health journey before and to encourage you to continue prioritizing your well-being with support tailored to your unique needs. Ready to pick up where we left off, or explore a new path?
This special offer is valid until [DATE].
Best, [YOUR NAME]
This email uses the principles of reciprocity and exclusivity. By offering a special, time-sensitive incentive, you create a sense of urgency and make the client feel valued. The 'limited time' and 'not for everyone' language triggers a fear of missing out (FOMO), prompting quicker action.
The Final
Last chance before you move on
Hi [First Name],
This will be my final email regarding the special offer I extended to you as a past client. The opportunity to receive [REITERATE OFFER, e.g., 20% off coaching, a complimentary strategy session] will expire on [DATE].
I understand life gets busy, and sometimes our health goals take a backseat. But I truly believe in the work we did together, and I know you can achieve even more with consistent support.
If you've been considering re-engaging or simply have a question about your health, now is the time to reach out. After [DATE], this specific offer will no longer be available.
My door is always open for future conversations, but this particular window is closing soon. I hope to hear from you.
Best, [YOUR NAME]
This email employs the scarcity principle. By clearly stating it's the 'final' communication about the offer and setting a firm deadline, it creates a powerful sense of urgency. The 'use it or lose it' mechanism prompts immediate decision-making, as the perceived value of the offer increases when its availability is limited.
4 Win-back Sequence Mistakes Health Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients don't need your help anymore because they achieved their initial goals. | Recognize that health is an ongoing journey. Frame your win-back as support for new challenges or maintaining long-term wellness, not just fixing an old problem. |
✕ Sending generic, impersonal emails that don't reference their past journey with you. | Personalize your emails by recalling specific wins, struggles, or goals from their previous coaching relationship. This makes the message resonate deeply. |
✕ Focusing solely on selling a new service without first re-establishing connection and reminding them of past value. | Lead with empathy and value. Remind them of the transformation they experienced, update them on your growth, and then introduce a relevant offer. |
✕ Giving up after one or two win-back attempts without a structured sequence. | Implement a multi-step sequence that gradually builds curiosity, reminds them of your value, and provides a clear, time-sensitive incentive to return. |
Win-back Sequence Timing Guide for Health Coaches
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Health Coach Specialty
Adapt these templates for your specific industry.
Nutrition Coaches
- Highlight new dietary trends or research you've incorporated into your approach, like personalized gut microbiome support or plant-based protocols.
- Suggest a 'seasonal reset' program to help them adjust their eating habits for different times of the year, tapping into natural cycles.
- Offer a quick 'pantry audit' or 'meal prep refresh' session as an incentive, focusing on practical, practical nutrition improvements.
Wellness Coaches
- Emphasize your expanded services in areas like stress management, sleep optimization, or emotional well-being, which are often ongoing challenges.
- Share a short, valuable resource (e.g., a guided meditation, a breathing exercise video) to demonstrate your continued commitment to their health.
- Propose a 'wellness check-in' focused on their current lifestyle habits, gently nudging them towards deeper engagement.
Weight Loss Coaches
- Remind them that weight management is often a lifelong journey, and you're there for maintenance, plateaus, or new phases of life (e.g., post-pregnancy).
- Introduce new strategies for overcoming common weight loss hurdles, such as emotional eating triggers or sustainable habit formation.
- Offer a 'momentum builder' session or a 're-calibration' package specifically designed to get them back on track without starting from scratch.
Holistic Health Coaches
- Discuss how you've integrated new modalities or expanded your understanding of mind-body connection since they last engaged, offering deeper insights.
- Invite them to a free ' health check-up' call to explore all aspects of their well-being, from physical to spiritual.
- Frame your win-back around supporting them through life transitions (e.g., career change, empty nest, new relationship) where support is crucial.
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