New Year Sequence for Influencer Managers Email Guide
Why New Year Sequence Emails Fail for Influencer Managers (And How to Fix Them)
Your top creator just signed with another manager. You didn't even know they were looking.
Many influencer managers find themselves reacting to the market, rather than proactively shaping their business. The end of the year often brings a flurry of missed opportunities, or a scramble to re-engage clients who've gone quiet.
It's a common challenge to feel like you're always playing catch-up, rather than leading the charge. But what if you could start the new year with a clear strategy, a pipeline of engaged creators, and a renewed commitment from your existing clients?
A New Year Sequence isn't just about sending emails; it's about setting the tone for your entire year, ensuring your services are top-of-mind and indispensable. The templates below are designed to help you do exactly that.
They're structured to guide your clients and creators into a year of unparalleled success, with you at the helm.
The Complete 4-Email New Year Sequence for Influencer Managers
As an influencer manager, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
The year is wrapping up. Are you celebrating a string of successes, or quietly tallying the opportunities that slipped away?
Take a moment to truly reflect. Which client relationships truly thrived?
Which creator campaigns exceeded expectations? And perhaps more importantly, where did you feel the most friction?
Where did opportunities for growth go unexplored? Understanding these points isn't about dwelling on the past.
It's about identifying the crucial gaps and strengths that will define your strategy for the coming year. Without a clear review, you risk repeating the same cycles.
What if next year, those 'misses' became 'massive wins' because you had a proactive plan? What if you knew exactly how to position yourself for maximum impact?
Best, [YOUR NAME]
This email uses cognitive dissonance. By highlighting the gap between where they are and where they want to be, you create internal tension that drives action. It prompts self-assessment without judgment, positioning the solution as a path to prevent future regrets.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
What if next year wasn't just 'better,' but genuinely your most effective year as an influencer manager? Imagine a year where your client roster is solid, your creators are thriving, and your services are indispensable. : you start each quarter with clear objectives for every creator and brand partnership.
Your CRM is organized, your communication is proactive, and you're consistently securing deals that align perfectly with your talent's vision and your clients' goals. Stress is reduced, and satisfaction is high.
This isn't just a fantasy. It's the outcome of intentional planning and strategic execution.
It's about moving from reacting to opportunities to actively creating them, positioning yourself as a true strategic partner. How would it feel to not just meet, but consistently exceed your own expectations?
To see your creators reaching new heights and your clients returning year after year because you deliver consistent, measurable results?
Best, [YOUR NAME]
This email employs future pacing and aspirational framing. By painting a vivid, positive picture of their ideal future, it creates a strong emotional connection and a desire for that reality, making them more receptive to a solution that promises to deliver it.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
That vision of your best year? It's not just a dream.
It's a plan waiting to happen. The key is turning those reflections and aspirations into practical steps right now.
That's why I've developed the [PRODUCT NAME], your complete guide to kickstarting the new year with purpose and profitability. It's designed specifically for influencer managers like you who are ready to stop reacting and start leading.
With [PRODUCT NAME], you'll gain the frameworks to: • Solidify existing client relationships and attract new ones with confidence. • Proactively identify and secure brand partnerships that genuinely fit your creators. • simplify your communication and project management, giving you back precious time. • Position yourself as an indispensable expert in the ever-evolving creator economy. Don't let another year begin with vague intentions.
Give yourself the tools to make your vision a reality. This is your chance to transform your approach and improve your business.
Best, [YOUR NAME]
This email acts as the bridge. It connects the problem (reflection) and the desired future (vision) directly to the product. By listing specific benefits, it provides concrete reasons for the Influencer Manager to believe the product can deliver on the aspirational promise.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
You know that initial burst of New Year motivation? It's powerful, but it's also fleeting.
The best intentions often get buried under the daily grind if you don't act on them quickly. Right now, that energy is fresh.
Your desire for a more organized, profitable, and effective year is at its peak. This is the moment to capitalize on that drive, before the demands of managing multiple creators and campaigns start to chip away at your resolve.
Think about what's at stake: another year of chasing rather than leading, of feeling overwhelmed rather than in control. [PRODUCT NAME] is your opportunity to lock in that New Year momentum and build lasting systems that serve you throughout the entire year. Don't let this crucial window close.
Secure your copy of [PRODUCT NAME] today and transform your aspirations into a tangible plan for success. The best time to build your best year is now.
Best, [YOUR NAME]
This email uses the psychological principle of the 'fresh start effect' and urgency. It reminds the reader that motivation is a perishable resource and that acting now maximizes their chances of success, linking inaction to losing that initial drive.
4 New Year Sequence Mistakes Influencer Managers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Focusing only on campaign execution and not long-term creator career development. | Implement quarterly goal-setting sessions with creators to discuss their evolving brand, content pillars, and diversification opportunities beyond immediate campaigns. |
✕ Waiting for client complaints before proactively addressing potential issues or offering new solutions. | Schedule proactive 'value-add' check-ins with clients, sharing market insights, new creator opportunities, or strategic recommendations for future partnerships. |
✕ Underestimating the time and effort required for relationship building with both creators and brands. | Allocate dedicated, non-negotiable blocks in your schedule for networking, personalized outreach, and one-on-one creator support calls, treating them as essential business activities. |
✕ Neglecting to document and standardize internal processes for onboarding, campaign management, and reporting. | Create clear, repeatable workflows for every major service offering, allowing you to scale efficiently and ensure consistent quality across all client and creator interactions. |
New Year Sequence Timing Guide for Influencer Managers
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Influencer Manager Specialty
Adapt these templates for your specific industry.
Talent Managers
- Implement a quarterly review system with each creator to discuss goals, brand fit, and long-term career trajectory.
- Develop a 'creator wellness check-in' strategy to ensure mental health and prevent burnout, offering resources or scheduling lighter periods.
- Create a personalized brand outreach strategy for each talent, focusing on alignment rather than volume.
Brand Partnership Managers
- Maintain a detailed CRM of brand preferences, past campaign successes, and future collaboration potential to pitch relevant creators proactively.
- Host quarterly 'trend foresight' sessions with your team to anticipate shifts in consumer behavior and platform updates, informing future pitches.
- Develop custom post-campaign reports that highlight not just KPIs, but also qualitative insights and strategic recommendations for future partnerships.
Campaign Managers
- Standardize your campaign briefing process to ensure all creators receive consistent, clear guidelines and expectations from the outset.
- Utilize scheduling software not just for content deadlines, but also for regular check-ins with creators to monitor progress and address issues early.
- Build a feedback loop directly into your campaign workflow, collecting insights from creators on brand communication and campaign feasibility.
Creator Economy Consultants
- Offer 'New Year Strategy Sessions' to help creators map out their content pillars, monetization goals, and audience growth tactics for the upcoming year.
- Develop a clear framework for creators to diversify their income streams beyond brand deals, exploring courses, products, or subscriptions.
- Provide templates or guides for creators to effectively communicate their value proposition to brands, improving their negotiation power.
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