Testimonial Request Sequence for Influencer Managers Email Guide
Why Testimonial Request Sequence Emails Fail for Influencer Managers (And How to Fix Them)
You just landed a dream brand deal for your top creator. But when you pitch the next one, the brand asks for proof of past success, and your client's glowing feedback is locked in a DM or buried in an email thread.
Many influencer managers find themselves in this exact situation. You deliver incredible results for clients, yet capturing that success in a shareable, persuasive format often falls to the bottom of the priority list.
This isn't just a missed opportunity; it's a direct impact on your agency's growth and ability to secure high-value partnerships. A structured testimonial request sequence transforms those fleeting 'thank you' messages into powerful marketing assets.
It systematizes the process of collecting authentic feedback, making it easy for your clients to share their positive experiences and providing you with compelling social proof that speaks volumes to prospective brands and creators. Below, you'll find a battle-tested sequence designed to gently guide your clients from satisfied customer to enthusiastic advocate, ensuring you always have a portfolio of powerful testimonials ready when you need them.
The Complete 3-Email Testimonial Request Sequence for Influencer Managers
As an influencer manager, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
Hope you're having a productive week. I was just reviewing the recent [SPECIFIC CAMPAIGN/PROJECT] and thinking about the positive outcome we achieved for [CLIENT NAME].
It was a pleasure working with you on that. From your perspective, how are things going with [SPECIFIC GOAL RELATED TO YOUR SERVICE] now that we've wrapped up?
Are you seeing the desired impact? Always here if you need anything at all.
Just wanted to touch base.
Best, [YOUR NAME]
This email uses the principle of reciprocity and genuine interest. By checking in without immediately asking for anything, you reinforce the relationship and demonstrate care beyond the transaction. It primes the client to think positively about your collaboration, making them more receptive to a future request for feedback.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our recent work together for [CLIENT NAME] and your positive feedback. We're always looking for ways to improve our services and share the success stories of our clients.
Your experience is incredibly valuable, and we'd be honored if you'd share a brief testimonial about working with us. To make it easy, here are a few prompts: • What specific problem were you facing that we helped solve? • What was the most effective result or benefit you experienced? • Who would you recommend our services to, and why?
Whether it's a few sentences via email or a quick video clip, your words help us connect with other brands and creators who could benefit from similar solutions.
Best, [YOUR NAME]
This email employs the 'foot-in-the-door' technique by building on the previous, low-commitment interaction. By providing specific prompts, it reduces cognitive load and makes it easier for the client to formulate their thoughts. Offering multiple formats (text, video) caters to different preferences, increasing the likelihood of a response. It also subtly highlights the benefit to the client (being seen as an advocate).
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just wanted to gently follow up on my previous email regarding a testimonial. I understand how busy things can get, but your insights into our work for [CLIENT NAME] are truly important to us.
Hearing directly from you helps us refine our solutions and showcase the real-world impact we create. If you're short on time, even a quick line or two about your favorite aspect of our collaboration would be incredibly helpful.
You can simply reply to this email, or if you prefer a quick 5-minute call, I'm happy to schedule that. Thanks again for considering this.
We appreciate your partnership.
Best, [YOUR NAME]
This email utilizes the principle of consistency and social proof. By reminding them of the previous request and the value of their feedback, it encourages them to follow through. It minimizes friction by reiterating ease of response and offering alternative, low-effort options. The gentle tone avoids pressure while still conveying the importance of their contribution.
4 Testimonial Request Sequence Mistakes Influencer Managers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting until a client is gone to ask for feedback. | Integrate check-ins and feedback requests as a natural part of your client lifecycle, especially after key milestones or campaign successes. |
✕ Asking for a testimonial without providing any specific guidance. | Offer clear, easy-to-answer prompts that guide your clients to highlight specific problems solved and results achieved. |
✕ Not explaining why their testimonial is valuable to them or your agency. | Frame the request by explaining how their feedback helps you serve others better and how their endorsement strengthens your collective reputation in the industry. |
✕ Only asking for written testimonials. | Offer diverse options like short video clips, audio snippets, or even a quick quote during a call, making it simpler for busy clients to contribute. |
Testimonial Request Sequence Timing Guide for Influencer Managers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Influencer Manager Specialty
Adapt these templates for your specific industry.
Talent Managers
- Focus testimonial requests on how your services elevated the creator's personal brand, secured specific high-profile deals, or streamlined their career growth.
- Ask creators to speak to your communication style, negotiation skills, and ability to understand their unique vision and goals.
- Encourage video testimonials where creators can visually express their enthusiasm and authenticity, which resonates strongly in the creator economy.
Brand Partnership Managers
- Request testimonials from brand clients that highlight your effectiveness in matching them with the right creators, achieving campaign KPIs, and delivering strong ROI.
- Prompt brands to discuss the quality of creator deliverables, the efficiency of campaign execution, and the overall positive experience of working with your agency.
- Suggest a testimonial that focuses on the unique insights or strategic value you brought to their influencer marketing efforts.
Campaign Managers
- Gather feedback from internal or external stakeholders that emphasizes your organizational skills, ability to manage complex timelines, and problem-solving during campaigns.
- Ask for testimonials that specifically mention your communication clarity, responsiveness, and effectiveness in coordinating multiple moving parts (creators, brands, deliverables).
- Encourage feedback on how your campaign management led to smooth execution and exceeded expectations regarding content quality or audience engagement.
Creator Economy Consultants
- Target creators you've advised, asking them to detail how your strategic guidance led to tangible career advancements, revenue growth, or brand deal improvements.
- Prompt clients to articulate the specific 'aha moments' or pivotal advice they received that transformed their approach to content, monetization, or business development.
- Suggest a testimonial that speaks to your ability to demystify the creator economy, provide practical strategies, and offer personalized support for their unique challenges.
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