Win-back Sequence for Influencer Managers Email Guide
Why Win-back Sequence Emails Fail for Influencer Managers (And How to Fix Them)
That influential creator, a former client, just announced a massive new brand deal with one of your competitors. It stings.
You know they valued your expertise, your connections, your ability to secure the right partnerships. But somewhere along the way, the relationship faded, and the potential revenue went with it.
Many Influencer Managers believe a client is gone forever once they stop engaging. The truth is, many former clients are simply waiting for a reason to return.
A well-crafted win-back sequence isn't just about chasing lost income; it's about reminding them of the results you delivered, showcasing how you've evolved, and offering a compelling reason to reignite that partnership. The templates below are designed to do just that.
They’re structured to gently re-engage, highlight new value, and make it easy for past clients to choose you again.
The Complete 4-Email Win-back Sequence for Influencer Managers
As an influencer manager, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
It feels like yesterday we were celebrating the success of [PAST CAMPAIGN/PROJECT NAME]. I was just reflecting on how we helped [PAST CLIENT NAME] achieve [SPECIFIC RESULT, e.g., 'reach a new audience segment' or 'secure a dream brand deal'].
Those moments, where strategy met execution and delivered real impact, are what I enjoy most about this work. I know the for creators and brands is always shifting, and staying ahead is crucial.
My team and I have been refining our approach, particularly in [AREA OF IMPROVEMENT OR NEW FOCUS], to ensure our clients always get the edge. No pressure, but if you've been thinking about your next big move or just want to chat about market trends, my door is always open.
Best, [YOUR NAME]
This email uses nostalgia and social proof. By referencing a specific past success, it triggers positive memories and reminds the client of the value you once provided. It subtly positions you as a continued expert without being pushy, employing a low-commitment call to action.
The Update
Share what is new since they last engaged
Hi [First Name],
A lot has evolved in the creator space since we last connected, and so have we. Since our last collaboration, we've introduced some exciting new services and expanded our network significantly.
For instance, we've developed a specialized approach to [NEW SERVICE/SOLUTION, e.g., 'micro-influencer activation for niche markets'] which has delivered exceptional results for our current clients. We've also integrated [NEW TOOL/PROCESS, e.g., 'advanced analytics for campaign optimization'] to provide even deeper insights and ensure every campaign budget works harder.
This means even more precise targeting and measurable impact. I thought you'd appreciate knowing how we're continuing to innovate, always with the goal of maximizing creator potential and brand partnerships.
If you're curious about how these updates could benefit your current projects or creators, let's schedule a quick call.
Best, [YOUR NAME]
This email uses the principle of 'newness' and perceived progress. By highlighting specific, tangible updates to services or processes, it demonstrates growth and continued relevance. It addresses potential reasons for their departure (e.g., seeking fresh perspectives) by showing you're not stagnant.
The Offer
Give a special incentive to return
Hi [First Name],
I've been thinking about our past work together and the great outcomes we achieved. It's clear you understand the power of strategic influencer partnerships.
To acknowledge that history and encourage a renewed collaboration, I'd like to extend a special offer exclusively for our valued former clients. For a limited time, if you choose to re-engage our services for a new project, we're offering [SPECIFIC INCENTIVE, e.g., 'a complimentary strategy session for your next campaign' or 'a reduced management fee for the first three months'].
This is our way of saying we appreciate the trust you placed in us before. This isn't an offer we extend widely, but your past success with us makes you an ideal candidate to benefit from it.
Ready to explore what's possible again? Let's connect about your upcoming needs.
Best, [YOUR NAME]
This email uses reciprocity and exclusivity. By offering a special incentive, it creates a sense of obligation (reciprocity) and makes the client feel valued. The limited nature of the offer adds a subtle urgency, prompting quicker consideration.
The Final
Last chance before you move on
Hi [First Name],
This will be my final message regarding re-engaging our services for a while. I genuinely believe in the results we can achieve together, and I wanted to ensure you had every opportunity to explore our updated solutions and the special offer I mentioned earlier.
My priority is always to partner with clients who are truly ready to improve their influencer strategies and achieve significant growth. If now isn't the right time, I completely understand.
However, if you've been considering getting back in touch, or if that special incentive sparked some interest, this is your final chance to take advantage of it before it expires on [DATE]. My door remains open for future discussions, of course, but this specific opportunity is closing soon.
Best, [YOUR NAME]
This email employs the principle of scarcity and loss aversion. By clearly stating it's the 'final message' and setting an expiry for the offer, it creates a sense of urgency and highlights the potential loss of a valuable opportunity, motivating action from those on the fence.
4 Win-back Sequence Mistakes Influencer Managers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming a client is gone forever after they disengage. | Implement a structured win-back sequence to re-engage former clients, as many are open to returning with the right approach. |
✕ Only focusing on acquiring new clients and neglecting the potential of past relationships. | Prioritize nurturing and reactivating past client relationships, understanding that they already know your value and require less warming up. |
✕ Sending generic follow-up emails that don't acknowledge past successes or offer new value. | Personalize win-back messages by referencing specific past projects and highlighting new services or solutions relevant to their evolving needs. |
✕ Failing to create a clear, time-sensitive incentive for former clients to return. | Design exclusive offers, such as a special discount or a complimentary service, to provide a compelling reason for former clients to re-engage promptly. |
Win-back Sequence Timing Guide for Influencer Managers
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Influencer Manager Specialty
Adapt these templates for your specific industry.
Talent Managers
- For talent managers, when reaching out to a former client (creator), reference a specific brand deal you secured for them previously, emphasizing the growth or exposure they gained.
- Highlight any new networking opportunities or exclusive brand connections you've developed since they last worked with you, positioning yourself as a gateway to higher-tier partnerships.
- Offer a complimentary 'career trajectory review' to discuss their current goals and how your updated services can help them achieve their next milestone.
Brand Partnership Managers
- When re-engaging a past brand client, remind them of the ROI you delivered on a specific campaign, perhaps through qualitative feedback received or the expansion into a new audience segment.
- Share updates on your expanded roster of creators or new data-driven targeting capabilities that can help them reach even more precise demographics.
- Propose a free 'mini-campaign concept' tailored to their current marketing objectives, showcasing your fresh ideas without immediate commitment.
Campaign Managers
- For a former campaign client, recall a particularly challenging objective they had and how your team successfully navigated it, reinforcing your problem-solving abilities.
- Detail any new campaign management software or analytics tools you've implemented that offer greater transparency, efficiency, or deeper performance insights.
- Suggest a 'post-mortem analysis' of a previous campaign (even one they ran independently) to identify missed opportunities and propose how your current approach could improve future results.
Creator Economy Consultants
- When reaching out to a past consulting client (creator or brand), reference a key strategic pivot or successful monetization model you helped them implement.
- Discuss new trends or platform changes you've identified and how your updated consulting frameworks help clients adapt and capitalize on these shifts.
- Offer a 'discovery session' to explore their current challenges in the creator economy and provide initial guidance on how your evolved solutions can address them.
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