Re-engagement Sequence for Mindset Coaches Email Guide
Why Re-engagement Sequence Emails Fail for Mindset Coaches (And How to Fix Them)
A past prospect, once eager, now sits silently in your email list, a forgotten opportunity. Many mindset coaches discover a portion of their initial audience goes quiet after the first few interactions.
This doesn't mean they've lost interest entirely. Often, life simply gets in the way, or their priorities shift temporarily.
Ignoring these individuals is like leaving money on the table. A well-crafted re-engagement sequence can bridge that gap, reminding them of the value you offer and reigniting their desire for your solutions.
These four re-engagement emails are designed to cut through the silence, reconnect with your audience, and bring those valuable relationships back to life.
The Complete 4-Email Re-engagement Sequence for Mindset Coaches
As a mindset coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little quiet between us lately, and I wanted to check in. Sometimes, things just get busy, or an email chain gets lost in the shuffle.
But I value our connection, and I remember you were interested in [SPECIFIC TOPIC THEY SHOWED INTEREST IN, e.g., overcoming limiting beliefs, achieving clarity, boosting self-worth]. My goal is to provide valuable insights and solutions that truly help you or your clients achieve profound results.
If there's anything specific you're struggling with right now, or if your focus has shifted, I'd love to hear about it. No pressure at all, just a friendly check-in.
My door is always open.
Best, [YOUR NAME]
This email uses the principle of curiosity and genuine concern. By acknowledging the silence and framing it as a potential misstep (even if it wasn't), it prompts the recipient to reflect and potentially respond. It also subtly reminds them of their initial interest, tapping into their past motivations.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
When we first connected, you were exploring ways to [RECALL THEIR ORIGINAL PAIN POINT OR GOAL, e.g., break through mental blocks, cultivate unwavering confidence, find their inner calm]. I've been thinking about the coaches I serve, and the incredible transformations that are possible when you truly master your mindset.
I believe in the power of [YOUR CORE SERVICE/PHILOSOPHY, e.g., personalized guidance, strategic mental frameworks, deep inner work] to create lasting change. Perhaps you've made progress, or maybe you're facing new challenges.
Either way, I wanted to share a quick resource that might be helpful: [LINK TO A RELEVANT BLOG POST, FREEBIE, OR SHORT VIDEO]. It's a reminder of the kind of solutions I offer.
My mission is to help coaches like you to deliver exceptional results to your clients, and that starts with your own clarity and mindset.
Best, [YOUR NAME]
This email uses the anchoring effect by reminding the recipient of their initial motivation and the value they sought. It re-establishes your authority by referencing your core philosophy and offers a low-commitment value proposition, gently pulling them back into your orbit without direct selling.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to improve my services and ensure I'm providing the most relevant, effective solutions for mindset coaches like you. Your insights are incredibly valuable to me.
If you have a moment, I'd love to hear what your biggest challenge is right now [TOPIC RELATED TO YOUR EXPERTISE, e.g., client retention, program design, personal energy management]. Just hit reply and let me know.
No need for a lengthy response, a few words are perfectly fine. Your feedback helps me understand how I can best support you and the coaching community.
This isn't a sales pitch, purely a genuine request for your perspective. It helps me ensure my future content and offerings truly resonate.
Best, [YOUR NAME]
This email employs the principle of reciprocity and empathy. By asking for feedback, you make the recipient feel valued and heard, increasing the likelihood of a response. It also provides valuable market research, allowing you to tailor future content or offers directly to expressed needs, making any subsequent pitch more relevant.
The Breakup
Give a final chance before removing them
Hi [First Name],
It looks like we haven't connected in a while, and I want to respect your inbox. My goal is to send valuable content that truly helps you handle the world of mindset coaching and achieve your professional goals.
If you're no longer finding our messages useful, I completely understand. I'll be cleaning up my email list soon to ensure I'm only sending content to those who genuinely want to receive it.
If you'd like to stay connected and continue receiving insights on [YOUR EXPERTISE, e.g., advanced coaching techniques, client mindset shifts, business growth strategies for coaches], simply click the button below. [CTA: Keep me on the list →] If I don't hear from you, I'll assume you're ready to part ways, and you won't receive further emails from me. Wishing you all the best on your journey!
Best, [YOUR NAME]
This email utilizes the psychological principles of loss aversion and scarcity. By clearly stating the intention to remove them from the list, it creates a sense of urgency and the potential loss of future value. It respects their choice while providing a clear, low-friction path to re-affirm their interest, making the decision active rather than passive.
4 Re-engagement Sequence Mistakes Mindset Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Mindset coaches often assume silence means disinterest. | Instead, consider it a sign of distraction or shifting priorities. A gentle, value-driven re-engagement can often reignite their focus and commitment. |
✕ Sending generic, 'just checking in' emails without a clear purpose or value. | Instead, craft each re-engagement email with a specific psychological goal: build connection, remind of value, gather feedback, or create urgency. |
✕ Neglecting to segment inactive subscribers, treating them the same as active ones. | Instead, identify inactive segments in your CRM or email marketing tools and create tailored re-engagement sequences that acknowledge their inactivity and offer specific solutions. |
✕ Being afraid to 'break up' with inactive subscribers, leading to bloated lists and poor deliverability. | Instead, embrace the 'breakup' email. It cleans your list, improves engagement metrics, and ensures your valuable content reaches those who truly want it, freeing up your energy for engaged prospects. |
Re-engagement Sequence Timing Guide for Mindset Coaches
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Mindset Coach Specialty
Adapt these templates for your specific industry.
Confidence Coaches
- In 'The Miss You' email, subtly remind them of a specific confidence goal they once had, like 'stepping into their power' or 'overcoming self-doubt'.
- For 'The Value Reminder', share a success story (without specific names) about a client who broke through imposter syndrome with your help.
- In 'The Survey', ask about their biggest current block to consistent self-belief or projecting authority in their niche.
Performance Coaches
- In 'The Miss You' email, hint at the 'unrealized potential' or 'performance plateau' they might be experiencing.
- For 'The Value Reminder', offer a quick tip or framework for improving mental energy or achieving peak focus.
- In 'The Survey', inquire about their most pressing challenge in maintaining high-level performance or avoiding burnout.
Anxiety Coaches
- In 'The Miss You' email, gently touch on the idea of 'finding inner calm' or 'managing overwhelm' as something you discuss.
- For 'The Value Reminder', share a simple breathing exercise or a link to a resource on identifying anxiety triggers.
- In 'The Survey', ask about their primary obstacle to experiencing sustained peace or developing resilient coping mechanisms.
Resilience Coaches
- In 'The Miss You' email, acknowledge the 'ups and downs of life' and how building resilience helps handle them.
- For 'The Value Reminder', provide a short anecdote or principle about bouncing back stronger from setbacks.
- In 'The Survey', ask what their biggest challenge is in cultivating inner strength or adapting to change effectively.
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