Re-engagement Sequence for Roofers Email Guide
Why Re-engagement Sequence Emails Fail for Roofers (And How to Fix Them)
A past client calls another roofer for a repair, and you didn't even know they needed one. Many roofers focus solely on acquiring new leads, letting valuable past relationships fade.
You've probably noticed how much effort goes into landing a new job compared to nurturing an existing connection. Ignoring your past clients is leaving money on the table.
A strategic re-engagement sequence brings those clients back, turning one-time jobs into recurring revenue and a steady stream of referrals. It's about building loyalty and trust long after the initial project is complete.
The email templates below are designed to reignite those conversations, remind clients of your value, and keep your business top-of-mind.
The Complete 4-Email Re-engagement Sequence for Roofers
As a roofer, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
We haven't connected in a bit, and I was thinking about your property. Hope everything has been running smoothly since we last worked together on your [PROJECT TYPE, e.g., roof repair/replacement].
It's easy for things to slip, but proactive care can save a lot of headaches down the road. Regular check-ups can catch minor issues before they become major problems, protecting your investment.
If anything's come up, or if you just have a question about your roof, please don't hesitate to reach out. We're always here to help.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique. It starts with a low-commitment check-in, making it easy for the client to reply. It re-establishes connection without a hard sell, positioning you as a helpful resource rather than just a salesperson.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Thinking back to when we helped you with your [SERVICE TYPE]... Many of our clients tell us they value the clarity and assurance we provide, knowing their home is protected by quality workmanship and materials.
We pride ourselves on delivering solutions that last, from meticulous inspections to durable installations. Our goal is always to provide lasting results that give you confidence in your home's protection.
Whether it's a small leak, storm damage, or just an annual check-up, we're here to ensure your roof remains in top condition. We're ready to provide the same trusted service again.
If you have any roofing needs coming up, or know someone who does, we'd be happy to assist.
Best, [YOUR NAME]
This email uses the 'reciprocity principle' and 'social proof' implicitly. By reminding them of past positive experiences and associating it with the general positive feedback from 'many clients', it reinforces your brand's reliability and encourages them to consider you again for future needs.
The Survey
Ask what they actually want from you
Hi [First Name],
We're always looking for ways to improve our services and better support homeowners like you. To do that effectively, we need to hear directly from you.
Your insights are invaluable to us in shaping how we serve our community. What are your biggest concerns your roof?
Is it maintenance, potential future repairs, or something else entirely? We want to know what keeps you up at night about your home's protection.
Your feedback helps us tailor our solutions and share the most relevant information. We want to provide content and services that truly matter to you.
Could you spare a minute to reply with your thoughts? Even a single word helps us understand your needs better.
Best, [YOUR NAME]
This email uses the 'commitment and consistency' principle. By asking for a small commitment (a reply), it makes future, larger commitments (booking a service) more likely. It also makes the client feel valued and heard, building trust and engagement.
The Breakup
Give a final chance before removing them
Hi [First Name],
It looks like our messages haven't been resonating with you lately. We understand that your priorities might have shifted, or perhaps our content isn't what you're looking for right now.
Our aim is only to provide value. Before we remove you from our list, we wanted to give you one last chance to stay connected for valuable roofing insights, seasonal tips, and exclusive offers.
We believe this information can genuinely help you protect your home. If you'd like to keep receiving updates, simply click here [LINK TO CONFIRM] or reply to this email.
Otherwise, you don't need to do anything, and we'll unsubscribe you in 7 days. We only want to send information that truly helps, and we respect your inbox.
Best, [YOUR NAME]
This email employs the 'scarcity principle' and 'loss aversion'. By framing the potential unsubscribe as a loss of valuable content, it creates urgency and prompts recipients to act if they genuinely wish to stay. It also respects their choice, ending the relationship gracefully if they don't engage.
4 Re-engagement Sequence Mistakes Roofers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only contacting clients when they need a new roof. | Implement a quarterly check-in schedule for general maintenance tips and seasonal reminders. |
✕ Assuming past clients will remember your company name. | Regularly share valuable content like '5 signs your roof needs attention' to stay top-of-mind. |
✕ Not asking for referrals from satisfied clients. | Integrate a clear, easy-to-use referral program into your follow-up sequence. |
✕ Failing to segment your client list after a project is complete. | Categorize clients by service type (e.g., repair, replacement) and roof age to send targeted, relevant communications. |
Re-engagement Sequence Timing Guide for Roofers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Roofer Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on building a simple CRM to track past clients and their service dates.
- Start with a basic annual 'roof health check' email to all past clients.
- Encourage reviews from every completed job to build initial trust and visibility.
Intermediate Practitioners
- Implement automated email sequences for post-service follow-ups and seasonal maintenance reminders.
- Segment your client list by roof type or service provided to offer more personalized advice.
- Develop a referral incentive program for existing clients.
Advanced Professionals
- Utilize advanced CRM features to predict future client needs based on historical data and property age.
- Create highly personalized re-engagement campaigns based on specific property conditions or local weather patterns.
- Offer exclusive 'VIP' maintenance packages to long-term clients, building deeper loyalty.
Industry Specialists
- Tailor re-engagement content to the unique challenges and regulations of their specific industry (e.g., commercial flat roofs, historic slate roofs).
- Share updates on specialized materials, new technologies, or relevant code changes that impact their niche clients.
- Host exclusive webinars or workshops for niche clients on advanced maintenance or energy efficiency solutions.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
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