Testimonial Request Sequence for Roofers Email Guide
Why Testimonial Request Sequence Emails Fail for Roofers (And How to Fix Them)
Your recent roofing project was a success, but the phone isn't ringing with new leads. You finished a complex roof replacement, the client loved it, but then nothing.
You move on to the next job, hoping word-of-mouth will magically appear. **That's not a marketing problem. That's a sequence problem.** A single "thank you" isn't enough to capture the powerful social proof you need.
Your past clients need to be guided, strategically, to share their positive experiences. A strategic testimonial request sequence transforms satisfied customers into powerful advocates.
It builds trust, overcomes skepticism, and provides the authentic proof new prospects need to choose your roofing company. Imagine having a collection of genuine stories ready to share on your website, social media, or in sales presentations.
The templates below are designed to make collecting these valuable testimonials straightforward and effective, turning your happy clients into your most compelling sales team.
The Complete 3-Email Testimonial Request Sequence for Roofers
As a roofer, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It's been a little while since we finished the roofing project at your property on [CLIENT ADDRESS/PROJECT LOCATION]. We pride ourselves on delivering top-quality roofing solutions and ensuring every client is completely satisfied with our work.
I wanted to reach out personally and see how everything is holding up. Is the new roof performing as you expected?
Are there any questions or concerns that have come up since completion? Your feedback is important to us, and we're always looking for ways to improve our service.
Best, [YOUR NAME]
This email employs the 'foot-in-the-door' technique, starting with a low-commitment question about satisfaction. It re-establishes the relationship and opens a dialogue, making the subsequent request for a testimonial feel less transactional and more like a natural progression of a positive client experience. It also provides an opportunity to address any minor issues before they become larger problems.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We were so pleased to complete your recent roofing project at [CLIENT ADDRESS/PROJECT LOCATION], and we truly appreciate you choosing our team. Positive feedback from clients like you helps us continue to provide excellent service and reach more homeowners who need reliable roofing work.
Would you be willing to share a brief testimonial about your experience with us? It would mean a lot.
To make it easy, you could consider answering one or two of these questions: • What specific problem were you facing with your old roof before we started? • What did you appreciate most about working with our team? • How has your new roof improved your home or peace of mind? You can simply reply to this email with your thoughts, or if you prefer, we can send you a direct link to our review page.
Best, [YOUR NAME]
This email uses the principle of reciprocity by reminding the client of the completed project and then making a clear, low-friction request. Providing specific prompts reduces the cognitive load for the client, making it easier for them to formulate a response. The offer of multiple submission methods (reply or link) caters to different preferences, increasing the likelihood of a response.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just wanted to gently follow up on my previous email about sharing your experience with our roofing services. We know you're busy, but even a few sentences about your new roof or our team's work would be incredibly helpful.
Many homeowners looking for roofing contractors rely on honest reviews from people like you to make their decision. If you have a moment, please consider sharing what you liked about our service, how the new roof is performing, or anything else that stands out.
You can simply reply to this email when you have a spare moment.
Best, [YOUR NAME]
This email employs the principle of social proof by mentioning that "many homeowners rely on honest reviews." It also uses the "mere-exposure effect" by simply reminding the client of the previous request without being overly pushy. The language is soft and understanding ("we know you're busy"), aiming to elicit a response without causing annoyance or resentment.
4 Testimonial Request Sequence Mistakes Roofers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not asking for testimonials at all after a successful project. | Implement a standardized process for requesting testimonials after every completed project. |
✕ Asking for vague testimonials like 'Was our service good?' which leads to generic responses. | Provide specific prompts that encourage detailed, benefit-oriented responses (e.g., 'What specific problem did we solve for your roof?'). |
✕ Waiting too long (months) to ask for feedback, by which time the positive experience has faded. | Reach out within a week or two of project completion while the positive experience is fresh in the client's mind. |
✕ Only asking for testimonials from clients who explicitly praise them, missing out on valuable feedback from others. | Systematically ask all satisfied clients, as even quiet satisfaction can yield powerful testimonials when prompted correctly. |
Testimonial Request Sequence Timing Guide for Roofers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Roofer Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on collecting video testimonials from your very first happy clients, as these build trust quickly.
- Offer a small incentive, like a gift card, for clients who provide a detailed testimonial to kickstart your collection.
- Personally follow up with clients by phone after sending the email request to answer any questions and encourage a response.
Intermediate Practitioners
- Integrate testimonial requests into your CRM workflow, ensuring every completed project triggers the sequence automatically.
- Curate and categorize testimonials by service type (e.g., repairs, replacements, commercial) for targeted marketing efforts.
- Train your project managers or lead roofers to identify and encourage satisfied clients to provide feedback on-site.
Advanced Professionals
- Develop a system to repurpose testimonials across multiple platforms: website, social media, Google My Business, and even print ads.
- Create case studies from your most compelling testimonials, detailing the client's original problem, your solution, and the results.
- Host a 'Client Appreciation Day' and use the opportunity to collect spontaneous video testimonials and written reviews.
Industry Specialists
- Tailor testimonial requests to highlight specific technical challenges overcome or specialized materials used in their unique projects.
- Seek testimonials from project managers, architects, or facility directors, focusing on their professional perspective on project management and quality.
- Emphasize the long-term durability and specialized expertise demonstrated in your work within the testimonial prompts.
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