Re-engagement Sequence for Spas Email Guide
Why Re-engagement Sequence Emails Fail for Spas (And How to Fix Them)
Your client list has names you haven't seen in months, maybe even a year. That's not just a quiet inbox, that's potential revenue walking out your door.
Many spa owners find that even their most loyal clients can drift away, not because they've had a bad experience, but simply because life gets busy. They get distracted, forget the last time they indulged, and before you know it, they're no longer part of your active client base.
But what if you could gently remind them of the peace, rejuvenation, and escape your spa offers? What if you could re-ignite that desire for self-care and bring them back through your doors?
This re-engagement sequence is designed to do exactly that. These templates are crafted to acknowledge their absence, remind them of your unique value, and invite them back without sounding pushy or desperate.
The Complete 4-Email Re-engagement Sequence for Spas
As a spa, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last saw you at [SPA NAME]. We've certainly missed seeing your refreshed face and helping you find that moment of calm.
Life gets busy, we understand. Sometimes the demands of daily life push self-care to the bottom of the list.
But we believe those moments of escape are more important than ever. Perhaps you're due for a deep tissue massage to melt away tension, or a revitalizing facial to bring back your glow.
Whatever your preference, we're here to help you rediscover your sanctuary. We'd love to welcome you back.
If there's anything we can do to make your next visit perfect, just let us know.
Best, [YOUR NAME]
This email uses a subtle appeal to emotion and a sense of belonging. By expressing that the spa 'missed' them, it humanizes the business and taps into the client's desire to feel valued. It's a gentle re-introduction, not a hard sell, making them feel cared for rather than chased.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Think back to your last visit to [SPA NAME]. Remember the quiet hum of relaxation, the soothing scents, the feeling of tension melting away?
That's the experience we strive to create every single time. We believe in providing a haven where you can truly disconnect, recharge, and emerge feeling completely renewed.
Whether it's the therapeutic touch of a massage, the glow from a customized facial, or the perfect manicure for a touch of everyday luxury, our services are designed to bring you profound results. Your well-being is our priority.
If you're ready to recapture that feeling of bliss, we're ready to welcome you.
Best, [YOUR NAME]
This email employs vivid sensory language and memory recall to remind the client of the positive emotions associated with their past spa experience. By focusing on the 'feeling' and 'results', it triggers a desire for that experience again, bypassing logical objections and appealing directly to their emotional needs for relaxation and self-care.
The Survey
Ask what they actually want from you
Hi [First Name],
We're always looking for ways to enhance your experience at [SPA NAME] and ensure we're offering exactly what you need to feel your best. Since we haven't seen you in a little while, we wanted to reach out and ask: What kind of treatments or relaxation would make your next visit truly special?
Is there something new you'd like to try, or an old favorite you're missing? Your feedback helps us tailor our services and create the perfect escape for everyone who walks through our doors.
It only takes a moment, and we truly value your input. Reply to this email with your thoughts, or if you prefer, you can browse our current menu [LINK TO SERVICES PAGE].
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique and active listening. By asking for a small, low-commitment action (replying to a question), it re-engages the client and makes them feel heard and valued. This builds rapport and increases the likelihood of future engagement and bookings, as they feel a part of the spa's improvement process.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is our final message to you as part of our active client list. We've missed you and have enjoyed sending you updates and special offers from [SPA NAME].
We understand that sometimes priorities shift, or perhaps our messages aren't quite what you're looking for right now. If you'd like to continue receiving updates, special offers, and self-care tips, you don't need to do anything at all.
However, if we don't hear from you or see you soon, we'll assume you'd prefer to step away. We'll be removing your email from our primary mailing list in the next [NUMBER] days to ensure we're only sending messages to those who truly want them.
If you'd like to stay connected, or if this email is the nudge you needed to book your next moment of calm, simply click here to confirm your interest: [LINK TO CONFIRM SUBSCRIPTION / BOOKING PAGE].
Best, [YOUR NAME]
This email creates a sense of urgency and scarcity, using the psychological principle of loss aversion. By stating it's the 'final message' and outlining a clear consequence (removal from the list), it prompts immediate action from those who value the spa's communication or services. It also helps the client with a choice, making the re-engagement feel less forced.
4 Re-engagement Sequence Mistakes Spas Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending only promotional emails to inactive clients. | Focus on value-add content like self-care tips, seasonal wellness advice, or behind-the-scenes glimpses of your spa to build connection before making an offer. |
✕ Assuming an inactive client is gone forever without trying to re-engage. | Implement a structured re-engagement sequence that acknowledges their absence and offers a clear path back, reminding them of the unique benefits your spa provides. |
✕ Offering a generic discount without understanding client needs. | Personalize your re-engagement efforts by segmenting clients based on past services or asking for their preferences, then tailoring offers to their specific interests. |
✕ Not cleaning up inactive email lists, leading to poor sender reputation. | Use a 'breakup email' as a final attempt to re-engage, and if there's no response, remove them from your active list. This improves deliverability and ensures your messages reach engaged clients. |
Re-engagement Sequence Timing Guide for Spas
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Spa Specialty
Adapt these templates for your specific industry.
Day Spas
- Highlight express treatments or lunch-break services for busy local professionals.
- Promote local partnerships or joint offers with nearby businesses like boutiques or cafes.
- Emphasize the convenience of booking online and flexible scheduling for walk-ins.
Medical Spas
- Focus on educational content about skin health and anti-aging solutions, positioning your spa as an expert resource.
- Offer complimentary consultations for new or advanced treatments to address specific concerns.
- Share testimonials and before-and-after photos (with consent) to showcase tangible results and build trust.
Resort Spas
- Remind past guests of the complete luxury resort experience, extending beyond just the spa to the entire property.
- Offer exclusive packages that combine spa treatments with other resort amenities like dining or activities.
- Highlight seasonal treatments or signature experiences unique to your resort's location and ambiance.
Wellness Spas
- Share content related to health, mindfulness practices, and stress reduction techniques.
- Promote workshops or retreats focused on specific wellness goals like detox, sleep improvement, or meditation.
- Emphasize the long-term benefits of regular wellness practices and how your spa supports their overall journey.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Spas Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your spas offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell spas offers.
One-time payment. No subscription. Credits valid 12 months.