Testimonial Request Sequence for Spas Email Guide
Why Testimonial Request Sequence Emails Fail for Spas (And How to Fix Them)
A client just raved about their facial, then walked out without you ever capturing their glowing feedback. Many spa owners find themselves missing out on powerful social proof simply because they don't have a clear process to ask for it.
You've probably noticed that positive word-of-mouth is your strongest marketing. But imagine if every positive experience automatically became a public endorsement, working around the clock to bring in new clients.
That's the power of intentional client communication. This sequence of emails is designed to make capturing those valuable reviews effortless, turning satisfied clients into your best marketing assets.
The Complete 3-Email Testimonial Request Sequence for Spas
As a spa, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
Your recent visit to [Spa Name] is still fresh in our minds, and we genuinely hope your experience was everything you anticipated. We are always striving to create a truly exceptional sanctuary for our clients.
Was there anything specific that stood out, or perhaps an area where we could have made your time even more enjoyable? Your honest feedback helps us refine our services and ensure every client feels completely rejuvenated.
Please feel free to reply directly to this email with any thoughts you might have. Thank you for choosing us for your wellness journey.
We appreciate you.
Best, [YOUR NAME]
This email uses the psychological principle of 'seeking feedback' to open a low-pressure dialogue. By not immediately asking for a testimonial, it builds trust and makes the client feel heard, increasing the likelihood they will engage in future requests.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We were so delighted to hear you enjoyed your recent visit to [Spa Name]. Your satisfaction is truly our greatest reward.
Positive experiences like yours are incredibly valuable, not just to us, but to others seeking a moment of peace and rejuvenation. Your words can help guide someone towards the perfect escape.
Would you be willing to share a brief testimonial about your experience? A sentence or two about what service you received, how it made you feel, or the results you experienced would be wonderful.
You can simply reply to this email, or click here to share your thoughts: [Link to Testimonial Page/Form] Thank you for considering our request. We deeply appreciate your support and your trust in us.
Best, [YOUR NAME]
This email uses the 'social proof' principle. By explaining that their feedback helps others, it taps into a desire to be helpful. Providing specific, easy prompts ('what service, how it made you feel') reduces cognitive load and makes the act of writing a testimonial less daunting, increasing completion rates.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
We know life gets busy, and we understand if our previous email slipped through the cracks. We just wanted to gently follow up on our request for a testimonial about your recent visit.
Your feedback truly makes a difference. It helps future clients understand the unique experience we offer and helps us continue to provide the highest standard of care.
If you have a moment, we would still be so grateful if you could share your thoughts. Remember, even a few sentences about your service, how you felt, or the results you experienced are incredibly helpful.
You can reply directly or use this link: [Link to Testimonial Page/Form] No pressure at all, but we truly value your voice. Thank you again for being a cherished client.
Best, [YOUR NAME]
This email employs the 'priming' effect by reminding the client of the previous request without being pushy. It also reinforces the 'value proposition' of their feedback, subtly appealing to their desire to contribute. The low-pressure tone and re-provision of easy options minimize friction and encourage a response from those who might have simply forgotten.
4 Testimonial Request Sequence Mistakes Spas Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not having a consistent process to ask for testimonials, relying on spontaneous client feedback. | Implement a structured, automated email sequence that consistently reaches out to satisfied clients after their visit. |
✕ Making the testimonial request too open-ended or complicated, requiring clients to think too hard. | Provide specific, easy-to-answer prompts (e.g., 'What service did you receive?', 'How did it make you feel?', 'What results did you notice?'). |
✕ Waiting too long to ask for feedback, causing the client's experience to fade in memory. | Send the initial check-in email within 24-48 hours of their service, while the positive experience is still fresh. |
✕ Only asking for feedback on public platforms, which can feel like a chore for clients. | Offer a simple reply-to-email option first, then provide a direct link to the preferred review platform once they've shared their thoughts. |
Testimonial Request Sequence Timing Guide for Spas
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Spa Specialty
Adapt these templates for your specific industry.
Day Spas
- Focus on the feeling of escape and tranquility your spa provides from daily stress.
- Encourage clients to describe the specific atmosphere, scents, or sounds that enhanced their relaxation.
- Ask how their day spa experience helped them feel refreshed and ready to face their week.
Medical Spas
- Emphasize the expertise of your practitioners and the noticeable results clients achieved.
- Request testimonials that detail specific skin concerns addressed or improvements in appearance and confidence.
- Ask about the professionalism of the staff and the clarity of pre/post-treatment guidance.
Resort Spas
- Link the spa experience directly to their overall vacation enjoyment and sense of luxury.
- Encourage clients to mention unique resort amenities or signature treatments that stood out.
- Ask how the spa contributed to their feeling of indulgence, relaxation, or well-being during their stay.
Wellness Spas
- Focus on the health benefits and long-term well-being achieved through your programs.
- Ask about specific improvements in energy levels, sleep quality, stress reduction, or mental clarity.
- Encourage clients to share how your wellness solutions supported their journey towards a healthier lifestyle.
Ready to Save Hours?
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