Black Friday Sequence for Speakers Email Guide
Why Black Friday Sequence Emails Fail for Speakers (And How to Fix Them)
You've just delivered a high-impact presentation, but the client email asks for a detailed post-event report you haven't prepared. That's valuable time and potential repeat business, slipping away.
Many speakers find themselves caught in a cycle of delivering exceptional content on stage, only to get bogged down by the administrative tasks off stage. The proposal writing, the client follow-ups, the scheduling, these non-billable hours eat into your profitability and capacity to speak more.
This isn't a problem with your speaking ability; it's a challenge with your operational systems. Effective tools and streamlined processes are the silent partners that amplify your voice and expand your reach, ensuring your business runs as smoothly as your presentations.
The Black Friday sequence below is designed to help you communicate the value of securing these solutions now, so you can focus on what you do best: inspiring audiences.
The Complete 5-Email Black Friday Sequence for Speakers
As a speaker, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Your calendar is filling up. Your voice is being heard.
But what if you could multiply your impact without multiplying your workload? I've been quietly working behind the scenes to bring you something special.
Something that will help you manage your clients, simplify your scheduling, and craft proposals that land bookings. Think about the hours you spend each week on administrative tasks.
Imagine reclaiming a significant portion of that time, redirecting it towards crafting even more powerful content or securing more stages. Next week, Black Friday arrives.
And with it, an opportunity to invest in solutions that will transform your speaking business. Keep an eye on your inbox, the details are coming soon.
Best, [YOUR NAME]
This email uses the psychological principle of curiosity. By hinting at a future benefit without revealing specifics, it creates an information gap that compels the reader to pay attention to subsequent communications. It also taps into the speaker's desire for efficiency and impact, framing the upcoming offer as a solution to their current challenges.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Black Friday has arrived, and I've curated a selection of powerful solutions designed specifically for speakers like you.
These aren't just discounts; they're investments in your capacity, your client relationships, and your bottom line. Imagine proposals that write themselves, a CRM that remembers every client detail, and scheduling software that handles all the back-and-forth.
Here’s a glimpse of the exclusive offers available right now: • [PRODUCT NAME 1]: Automate your proposal generation and impress clients with professional, tailored documents. • [PRODUCT NAME 2]: simplify your client communication and follow-ups, ensuring no opportunity is missed. • [PRODUCT NAME 3]: Simplify your booking process, allowing clients to schedule you easily. These offers are live for a limited time only.
Don't let another season pass by managing your business the hard way.P.S. Many speakers find that investing in these tools pays for itself with just one extra booking.
Explore the full details here and secure your upgrades.
Best, [YOUR NAME]
This email uses the 'anchoring effect' by presenting a clear, time-sensitive offer. It outlines specific benefits for speakers, directly addressing their pain points. The P.S. Acts as a low-risk commitment nudge, suggesting a clear return on investment, which reduces perceived financial risk and encourages immediate action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday offers for speakers have been live for a few hours now, and I wanted to make sure you didn't overlook them. I know your schedule is packed, and often the most valuable opportunities slip by simply because you're focused on delivering your best work.
But these are the tools that allow you to deliver even more best work. We're seeing significant interest in solutions like [PRODUCT NAME 1] for proposal automation and [PRODUCT NAME 2] for client management.
These are the systems that help speakers to move from reactive administration to proactive growth. Don't let this chance to upgrade your speaking business pass you by.
These exclusive Black Friday savings won't last much longer.P.S. If you're tired of manual processes eating into your speaking time, now is the moment to act.
Review the offers and improve your operations.
Best, [YOUR NAME]
This 'reminder' email employs the principle of 'social proof' by mentioning 'significant interest', subtly implying that others are finding value. It also creates a sense of 'loss aversion' by highlighting what they might miss if they don't act. The tone is helpful, not pushy, aiming to catch those who simply haven't had time yet.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Black Friday may have officially ended, but I heard from many speakers who needed just a little more time to review the offers. So, I worked to extend access to our exclusive Black Friday deals for your speaking business through the weekend.
This is your second chance to secure the tools that will redefine how you manage your bookings, clients, and growth. If you've been considering [PRODUCT NAME] to simplify your scheduling or [PRODUCT NAME] to perfect your proposals, now is the time to make that decision.
This extension is temporary, ending Sunday at midnight. Don't risk missing out on these significant savings again.P.S.
Use this weekend to explore how these solutions can free up your time and amplify your impact. The clock is ticking on this extended opportunity.
Best, [YOUR NAME]
This email uses 'reciprocity' by framing the extension as a response to speaker requests, making the offer feel more generous. It also reintroduces a clear deadline, reinforcing 'urgency' while providing a brief reprieve, which can often convert hesitant buyers who needed a bit more time to decide.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call for our Black Friday and Cyber Monday offers for speakers.
Tonight, at midnight, these exclusive deals on essential tools for managing your speaking business will disappear. There will not be another extension.
Think about the difference these solutions could make in your day-to-day operations. Imagine more time for stage preparation, more effective client follow-ups, and a booking process that runs like clockwork.
This is your last opportunity to invest in your speaking future at these special rates. Don't look back next month wishing you had taken action today.P.S.
This isn't just about saving money; it's about investing in peace of mind and professional growth. Secure your tools before the clock runs out.
Best, [YOUR NAME]
This email employs extreme 'scarcity' and 'urgency' by clearly stating 'final call' and emphasizing the strict deadline. It uses 'loss aversion' by prompting the reader to imagine future regret if they don't act now. The P.S. Reframes the decision from cost-saving to value-investing, providing a final, compelling reason to purchase.
4 Black Friday Sequence Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on word-of-mouth for bookings without a proactive outreach system. | Implement a structured CRM to track leads, manage follow-ups, and build a pipeline for new opportunities. |
✕ Crafting generic proposals that don't directly address a client's specific needs or challenges. | Tailor each proposal to highlight how your unique solutions directly solve the client's stated goals and pain points, using their language. |
✕ Handling all scheduling and logistical communications manually, leading to endless email chains. | Utilize scheduling software and automated communication tools to manage booking times, pre-event questionnaires, and logistical details efficiently. |
✕ Neglecting to consistently collect testimonials and client success stories after each engagement. | Integrate a post-event feedback loop into your process, actively requesting specific testimonials that showcase the results and impact of your services. |
Black Friday Sequence Timing Guide for Speakers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- Focus on crafting a compelling speaker reel that highlights your unique stage presence and audience engagement.
- Develop a pre-event questionnaire to deeply understand the event's objectives and audience demographics.
- Build a strong network with event planners and speaker bureaus through consistent, professional follow-up.
Workshop Speakers
- Design interactive exercises and clear takeaways that provide tangible value and immediate application for participants.
- Offer pre-workshop assessments and post-workshop resources to enhance the learning experience and demonstrate long-term impact.
- Showcase testimonials that speak to participant transformation and skill development, not just entertainment.
Corporate Speakers
- Align your content directly with the company's strategic goals and current challenges, using their internal language and industry context.
- Provide a clear, measurable impact statement outlining how your presentation will contribute to their business results.
- Focus on building long-term relationships with corporate clients, offering follow-up programs or executive coaching.
Motivational Speakers
- Cultivate powerful personal stories that resonate emotionally and illustrate the journey of overcoming adversity to achieve success.
- Include a clear call to action that inspires immediate, practical steps from the audience.
- Emphasize the lasting emotional and behavioral shifts your message can create, rather than just temporary inspiration.
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