New Year Sequence for Speakers Email Guide
Why New Year Sequence Emails Fail for Speakers (And How to Fix Them)
You've just wrapped a high-energy keynote, but the next quarter's calendar looks surprisingly thin. Many speakers find themselves in a cycle: intense work, followed by an anxious lull while waiting for the next opportunity.
You pour your energy into every presentation, but often neglect the strategic outreach needed to fill your pipeline consistently. That's not a performance problem.
That's a sequence problem. A strategic New Year sequence helps you move beyond reactive booking, transforming your end-of-year review into a powerful launchpad for proactive growth.
It builds momentum, clarifies your message, and positions you for a year of consistent bookings and greater impact. The templates below are designed to help you prepare, plan, and promote your services effectively, ensuring your next year is your most successful yet.
The Complete 4-Email New Year Sequence for Speakers
As a speaker, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
Another year is winding down, and perhaps you're already feeling that familiar tug of 'what if?' What if you had secured that dream client, or filled your schedule with more high-value engagements? Take a moment to reflect.
What worked incredibly well for your speaking business this past year? What unexpected challenges arose?
And, most importantly, where did you feel a significant gap between your aspirations and your actual results? Often, those gaps aren't about your speaking ability.
They're about inconsistent planning, reactive outreach, or a lack of a clear strategy for the months ahead. It's easy to get caught up in the immediate demands of preparing for a talk, leaving little time for the foundational work that truly drives growth.
But what if next year could be different? What if you could proactively design a year that eliminates those 'what if' moments and replaces them with solid results?
Best, [YOUR NAME]
This email uses cognitive dissonance. By prompting speakers to reflect on past disappointments and missed opportunities, it creates an internal tension. This highlights the gap between their current reality and their desired future, making them open to a solution that promises to bridge that gap.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
What if next year wasn't just 'busy', but strategically full of your ideal clients? Imagine waking up knowing your calendar is booked with engagements that excite you, pay well, and expand your influence, all without the last-minute scramble.
Picture a year where your message resonates with exactly the right audiences. A year where you're not just speaking, but truly impacting, growing your brand, and seeing consistent revenue.
This isn't just wishful thinking; it's the outcome of intentional planning and execution. Think about having a clear roadmap for client acquisition, a refined process for securing bookings, and a system that keeps your pipeline consistently warm.
No more anxiety about slow periods. No more accepting engagements that don't quite fit your vision.
This future is entirely within reach. It starts with clarity, strategy, and the right tools to turn that vision into a tangible plan.
Best, [YOUR NAME]
This email employs future pacing and desire creation. By vividly describing an aspirational future state (a fully booked, effective calendar), it activates the speaker's desires and ambitions. This emotional connection makes them eager to learn how to achieve this positive vision, building anticipation for the solution.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
That vision of a fully booked, effective year? It's closer than you think.
The shift from reactive booking to proactive growth begins now, with a clear plan and the right resources. Introducing the New Year Sequence, your comprehensive guide to transforming your speaking business in the coming months.
This isn't just another checklist; it's a strategic framework designed specifically for speakers like you. Inside the New Year Sequence, you'll find everything you need to: • Clarify your unique message and target audience. • Develop a proactive outreach strategy using your CRM and email marketing tools. • Implement effective follow-up systems to secure more bookings. • simplify your scheduling with practical tools and templates.
It's time to stop hoping for opportunities and start creating them. This sequence provides the structure to turn your New Year's resolutions into tangible results.
Best, [YOUR NAME]
This email uses the problem-solution framework. Having established pain points ('The Reflection') and an aspirational future ('The Vision'), it now positions the `[PRODUCT NAME]` as the direct, practical solution. It clearly outlines benefits that address previously identified needs, giving speakers a concrete path forward.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
You know that burst of energy and resolve that comes with a new year? It's powerful, but it's also fleeting.
The best intentions can quickly get lost amidst daily demands and the inevitable return to old habits. This is your moment to capture that fresh start energy and channel it into lasting change for your speaking business.
The New Year Sequence is designed to help you build momentum now, so you don't look back in six months wishing you had acted. Without a structured approach, another year could slip by with inconsistent bookings and missed opportunities.
Don't let your vision for a breakthrough year become just another unfulfilled resolution. This is the time to commit to proactive growth.
Take advantage of this limited window to set yourself up for undeniable success. Enroll in the New Year Sequence today and ensure your next year is your most effective yet.
Best, [YOUR NAME]
This email uses scarcity and loss aversion. It highlights the fleeting nature of New Year's motivation and the potential cost of inaction (missing out on a breakthrough year). By creating a sense of urgency, it encourages immediate decision-making before the initial drive diminishes.
4 New Year Sequence Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting for inbound inquiries without proactive outreach. | Implement a consistent outbound strategy using email marketing tools and your CRM to target ideal clients. |
✕ Not defining specific, measurable goals for new bookings or revenue. | Set clear, practical targets for your speaking business for the next 12 months, then track your progress. |
✕ Neglecting to follow up strategically after initial contact or proposals. | Create a structured follow-up sequence to nurture leads and secure commitments, utilizing your email marketing tools. |
✕ Managing all scheduling and client communications manually. | Integrate scheduling software to automate booking appointments, send reminders, and simplify client interactions. |
New Year Sequence Timing Guide for Speakers
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- Refine your signature story to be universally resonant across diverse industries and audiences.
- Develop a concise, compelling one-sheet that highlights your unique value proposition and past successes for event planners.
- Focus on securing one major conference or industry event slot early in the year to build visibility and credibility.
Workshop Speakers
- Create modular content that can be easily tailored and scaled for different group sizes and timeframes.
- Offer a tiered pricing structure (e.g., half-day, full-day, multi-session) to appeal to various budgets.
- Develop a pre-event questionnaire to deeply understand client needs and customize your content for maximum impact.
Corporate Speakers
- Align your topics directly with current corporate KPIs, training objectives, and employee development needs.
- Develop compelling case studies that demonstrate the measurable ROI your solutions have provided to previous corporate clients.
- Actively network with HR directors, Learning & Development managers, and executive leadership within target organizations.
Motivational Speakers
- Regularly share personal anecdotes and vulnerable stories that authentically illustrate your core message and connect with your audience.
- Engage your audience with interactive elements, questions, and calls to action throughout your talk to build participation.
- Offer a tangible 'action plan' or simple takeaway exercise that attendees can implement immediately after your presentation.
Ready to Save Hours?
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