Pre-launch Sequence for Speakers Email Guide
Why Pre-launch Sequence Emails Fail for Speakers (And How to Fix Them)
You've just delivered a standing ovation keynote, but your calendar for next quarter looks surprisingly empty. Many speakers pour immense energy into crafting compelling presentations, yet find themselves constantly chasing new opportunities.
The truth is, a brilliant performance on stage doesn't automatically translate into a fully booked schedule. Without a strategic approach, even the most effective message can get lost in the noise.
That's where a powerful pre-launch sequence comes in. It's not about being pushy; it's about building genuine anticipation and positioning your services as the essential solution your ideal clients need.
A well-crafted sequence ensures that when you're ready to announce new offerings or availability, your audience is already primed and eager to engage. The templates below are designed to help you cultivate that demand, turning passive interest into active bookings.
The Complete 4-Email Pre-launch Sequence for Speakers
As a speaker, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Announcement
Tease that something is coming
Hi [First Name],
For years, I've seen speakers struggle with the same challenge: how to consistently fill their calendar with high-value engagements without constant, exhausting outreach. It's a familiar cycle: deliver a fantastic talk, get a few leads, then the pipeline dries up.
You know your message is powerful, but getting it in front of the right decision-makers feels like a full-time job in itself. I've been quietly developing a new approach to this exact problem.
It’s a system designed to create natural demand for your expertise, long before you even make an offer. It’s almost ready.
Soon, I’ll be sharing the details of how you can attract more ideal clients and secure more effective speaking opportunities. Stay tuned for more.
Best, [YOUR NAME]
This email uses the "open loop" technique, creating a curiosity gap by hinting at a solution without revealing it. It validates the audience's existing struggle, positioning the sender as someone who understands their pain and has been working on a tailored answer. This builds anticipation and encourages the reader to pay attention to subsequent messages.
The Problem
Agitate the core problem your offer solves
Hi [First Name],
You know the feeling. The high of a successful speaking engagement fades, and the nagging question returns: "Where is the next one coming from?" Many speakers find themselves in a constant scramble, networking endlessly, sending out countless proposals, and often settling for engagements that don't truly align with their value or impact.
This isn't just about lost income; it's about lost time, wasted energy, and the quiet doubt that creeps in when your expertise isn't consistently in demand. Your message deserves a bigger stage, and your efforts deserve a greater return.
Imagine a speaking business where opportunities come to you, where your calendar fills with ideal clients, and where every engagement feels like a perfect fit.
Best, [YOUR NAME]
This email agitates the core pain points of speakers: inconsistent bookings, wasted effort, and the emotional toll of uncertainty. It uses vivid language to evoke empathy and highlight the undesirable "current state," creating a clear contrast with a desired "future state." This amplifies the need for a solution before one is even presented.
The Solution Tease
Hint at the solution without revealing details
Hi [First Name],
Remember that feeling of constantly chasing opportunities, hoping for a booking to land? What if you could flip that script entirely?
What if your expertise became so clearly defined and your value so undeniable, that event organizers and corporations sought you out first? It's not about magic; it's about strategy.
Over the past few years, I've refined a specific framework that allows speakers to cultivate consistent demand, ensuring their calendar is filled with high-impact, high-paying engagements. This isn't about more cold outreach or endless networking.
It's about positioning, visibility, and a system that works behind the scenes to attract your ideal clients.
Best, [YOUR NAME]
This email shifts from problem agitation to solution hinting, using rhetorical questions to engage the reader's imagination. It introduces the idea of a "framework" or "system" without giving away specific details, maintaining the curiosity gap. By focusing on the *outcome* (opportunities coming to them) rather than the *process*, it builds desire for the promised solution.
The Countdown
Build final anticipation with a launch countdown
Hi [First Name],
The wait is almost over. Tomorrow, I'm pulling back the curtain on the exact system I've used and refined to ensure speakers like you can consistently attract your ideal clients and secure high-value engagements.
No more inconsistent bookings. No more undervaluing your expertise.
Just a clear path to a thriving speaking career where you're in demand and highly compensated. Be ready.
At [TIME] [TIMEZONE] tomorrow, I’ll send you all the details on how you can gain access to [PRODUCT NAME] and transform your approach to building your speaking business.
Best, [YOUR NAME]
This email uses the psychological principle of scarcity and urgency. By explicitly stating the launch is "tomorrow" and giving a specific time, it creates a deadline and a sense of impending reveal, prompting readers to anticipate and watch for the next email. It also reiterates the key benefits, reinforcing the value proposition just before the full offer is presented.
4 Pre-launch Sequence Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting for opportunities to come without any pre-emptive strategy. | Implement a consistent pre-launch sequence to build anticipation for new services or availability. |
✕ Focusing solely on the content of your talk, neglecting the business development aspect. | Treat your speaking as a business, actively cultivating relationships and nurturing your audience year-round. |
✕ Offering generic presentations that don't clearly solve a specific problem for an ideal client. | Niche down and articulate your unique solution to a defined problem for a targeted audience. |
✕ Underpricing your services or accepting engagements that don't align with your expertise or desired impact. | Clearly define your value proposition and confidently communicate your fees, understanding your worth. |
Pre-launch Sequence Timing Guide for Speakers
When you send matters as much as what you send.
The Announcement
Tease that something is coming
The Problem
Agitate the core problem your offer solves
The Solution Tease
Hint at the solution without revealing details
The Countdown
Build final anticipation with a launch countdown
Send during the 1-2 weeks before your cart opens.
Customize Pre-launch Sequence for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- Focus pre-launch content on the "big idea" or shift your keynote delivers, teasing the transformation.
- Use testimonials from event organizers who hired you for high-stakes, large-audience events in your pre-launch materials.
- Emphasize your ability to captivate and inspire large audiences, hinting at the energy you bring to the stage.
Workshop Speakers
- Highlight the hands-on, practical skills participants will gain, using phrases like "walk away with" or "implement immediately."
- Tease specific exercises or interactive elements from your workshop that create tangible results.
- Showcase the collaborative environment and personalized attention attendees receive, differentiating it from a passive lecture.
Corporate Speakers
- Tailor your pre-launch messaging to address specific business challenges faced by corporate clients (e.g., leadership development, team cohesion, innovation).
- Reference past successes with well-known corporate brands (without naming specific clients if under NDA, but hinting at "Fortune 500 companies").
- Focus on the measurable ROI and strategic impact your solutions provide for organizational goals.
Motivational Speakers
- Craft pre-launch content around overcoming adversity, achieving potential, and inspiring action, resonating with personal growth.
- Share snippets of your personal story or powerful moments that led to your core message, building emotional connection.
- Emphasize the lasting psychological shift and empowerment your audience will experience, not just a temporary high.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Speakers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your speakers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell speakers offers.
One-time payment. No subscription. Credits valid 12 months.