Re-engagement Sequence for Speakers Email Guide
Why Re-engagement Sequence Emails Fail for Speakers (And How to Fix Them)
You just landed a dream speaking gig, but your past clients haven't heard from you in months. That silence isn't just awkward; it's lost opportunity.
Many speakers find themselves so focused on securing new leads that they overlook the goldmine in their existing network. Your past clients already know your value, trust your expertise, and have seen your results firsthand.
They're not cold leads; they're simply dormant. A well-crafted re-engagement sequence isn't just about getting a quick booking; it's about nurturing long-term relationships, reminding past clients of the impact you delivered, and positioning yourself for future opportunities without sounding desperate or pushy.
It's about reactivating those valuable connections. The templates below are designed to warm up your cold leads, remind them of your expertise, and make it easy for them to re-connect and explore your current services.
The Complete 4-Email Re-engagement Sequence for Speakers
As a speaker, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It feels like a while since we last connected, and I was thinking about [mention a past specific project or shared memory if possible, e.g., 'your team's energy at the XYZ event' or 'our discussion on ABC']. I hope everything has been going well for you and your organization since then.
I've been busy developing some new solutions around [mention a relevant topic or service evolution, e.g., 'hybrid event engagement' or 'leadership resilience'], and it made me think of the challenges we discussed. No pitch today, just a genuine check-in.
I value the connection we built, and I'd love to hear what new initiatives you're working on. If there's anything I can do to support your current goals, even if it's just offering a fresh perspective, please don't hesitate to reach out.
Always happy to connect.
Best, [YOUR NAME]
This email uses the principle of reciprocity and empathy. By reaching out without an immediate ask, you build goodwill. Mentioning a specific past memory personalizes the message, reinforcing a positive existing relationship and making the recipient feel remembered and valued.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you remember when we worked together on [mention a specific past project or challenge, e.g., 'boosting team morale' or 'refining your sales pitch to investors']? I often reflect on the positive results we saw, like [mention a specific outcome or impact, e.g., 'the energy in the room' or 'the feedback your team received'].
It's a reminder of the power of focused communication and strategic insights, which I'm still passionate about delivering. Since then, I've refined my approach to help organizations like yours handle new challenges, particularly in areas like [mention 1-2 current relevant challenges, e.g., 'maintaining connection in distributed teams' or 'crafting compelling narratives for new markets'].
My core commitment remains the same: helping leaders and teams communicate with clarity and impact to achieve their most ambitious goals. If any of these resonate with where you are now, I'd be happy to share how my current services might offer a solution.
Perhaps a quick chat to catch up on what's new and explore potential synergies?
Best, [YOUR NAME]
This email uses the 'peak-end rule' from behavioral psychology, prompting the recipient to recall the most positive aspects of their past interaction with you. By reminding them of specific, positive past results, you reinforce your value and establish a foundation of proven capability before subtly introducing current offerings. It's about remembering a positive past to inspire a positive future.
The Survey
Ask what they actually want from you
Hi [First Name],
As I plan my speaking calendar and refine my service offerings for the coming months, I'm keen to ensure I'm addressing the most pressing challenges faced by leaders and organizations today. Your insights would be incredibly valuable.
What's the single biggest communication or leadership challenge your team or organization is grappling with right now? Is it [example 1, e.g., 'engaging a remote workforce'], [example 2, e.g., 'inspiring innovation'], or something else entirely?
Your feedback helps me tailor my content and solutions more effectively. To thank you for taking a moment to share your thoughts, I'd be happy to send you [offer a small, relevant resource, e.g., 'my latest framework on persuasive storytelling' or 'a brief guide to audience engagement'].
Simply reply to this email with your thoughts.
Best, [YOUR NAME]
This email employs the 'reciprocity' principle and the 'desire for control.' By asking for input, you help the recipient and make them feel valued, increasing the likelihood of a response. The offer of a free resource further reinforces reciprocity, making them more inclined to engage. This also provides valuable market research for you.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is my final message to you for now. Over the past few weeks, I've tried to reconnect and share some updates on my speaking services and insights.
My goal is always to provide valuable content and relevant solutions to leaders and organizations. If you're no longer finding these messages helpful or relevant, I completely understand.
I'm doing some housekeeping to ensure my list is filled with people who genuinely want to stay connected and hear from me. If you'd like to continue receiving updates, insights, and opportunities related to [your speaking niche, e.g., 'leadership communication' or 'motivational strategies'], simply click here to confirm your interest: [LINK TO RE-OPT-IN/CONFIRMATION PAGE].
If I don't hear from you, I'll assume you're no longer interested, and this will be the last email you receive from me. I wish you all the best in your future endeavors.
Best, [YOUR NAME]
This email uses 'loss aversion' and 'scarcity.' By stating it's the 'final message' and giving a clear choice, you create a sense of urgency and the potential for loss (missing out on future value). This often prompts action from those who were passively interested but needed a push. It also helps with list hygiene by removing disengaged contacts.
4 Re-engagement Sequence Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients will remember the full scope of your value and impact. | Actively remind them of specific past successes and the tangible results you helped them achieve. |
✕ Only reaching out to past clients when you have an immediate booking need. | Provide consistent, no-strings-attached value (e.g., insights, resources) to nurture relationships over time. |
✕ Sending generic, 'one-size-fits-all' re-engagement emails to your entire past client list. | Segment your audience based on past engagements or industry, and personalize your outreach with relevant memories and solutions. |
✕ Not having a clear, low-friction call to action in re-engagement emails. | Guide them to a specific next step, even if it's just a simple reply, a link to a valuable resource, or a calendly link for a quick chat. |
Re-engagement Sequence Timing Guide for Speakers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- Share a compelling excerpt or key takeaway from a new signature talk you've developed.
- Highlight a recent high-profile event where you delivered a keynote, without naming specific clients.
- Offer a 'sneak peek' at a new framework or concept that's central to your current keynotes.
Workshop Speakers
- Offer a free, brief 'mini-workshop' recording or handout based on a popular module.
- Showcase how your workshops have been updated to address new team dynamics or industry shifts.
- Invite past participants to a Q&A session to discuss challenges related to your workshop topic.
Corporate Speakers
- Share a relevant case study (anonymized if necessary) demonstrating the impact of your work in a corporate setting.
- Reference current business trends or challenges and explain how your solutions directly address them.
- Offer a complimentary 'strategy call' to discuss their current organizational goals.
Motivational Speakers
- Send a short, inspiring video message with a powerful mindset shift or practical tip.
- Share a personal story of overcoming a recent challenge, linking it to resilience or growth.
- Offer a downloadable 'daily motivation' or 'goal-setting' template as a free resource.
Ready to Save Hours?
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