Testimonial Request Sequence for Speakers Email Guide
Why Testimonial Request Sequence Emails Fail for Speakers (And How to Fix Them)
You just delivered a standing ovation keynote, but the event organizer left without a word about a testimonial. Many speakers find themselves chasing feedback weeks after an event, or worse, not getting any at all.
The impact of your message, the energy you brought, the specific solutions you offered, it all starts to fade. Authentic testimonials are your social proof, your silent salesperson.
They validate your expertise, showcase your impact, and make it easier for potential clients to say 'yes' to your next booking. Without them, you're leaving powerful advocacy on the table.
This sequence is designed to capture that invaluable feedback while the impact is still fresh, turning satisfied clients into powerful advocates with minimal effort.
The Complete 3-Email Testimonial Request Sequence for Speakers
As a speaker, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It was a true pleasure to speak at [EVENT NAME] on [DATE]. I really enjoyed connecting with your audience and sharing insights on [TOPIC].
I'm always looking to refine my services and ensure I'm delivering maximum value. I'd love to hear your honest thoughts on how everything went from your perspective.
Specifically, what impact do you feel the presentation had on your audience? Were there any particular moments or messages that resonated most strongly with you or your team?
Your feedback is incredibly valuable as I continue to develop and improve my solutions. Please feel free to share any observations.
Best, [YOUR NAME]
This email uses the principle of reciprocity by offering genuine interest in their experience before making any request. It's a low-pressure 'check-in' that opens a dialogue, making the client feel heard and valued. By asking open-ended questions, it encourages them to reflect on the positive aspects of your engagement, priming them for the next step.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Thank you again for your recent feedback on my speaking engagement at [EVENT NAME]. I truly appreciate you taking the time to share your thoughts.
Your insights are incredibly helpful, and they also reminded me of the powerful impact we created together. As you know, authentic feedback is crucial for speakers like me to connect with new clients and continue sharing valuable solutions.
Would you be willing to share a brief testimonial about your experience? It would be a tremendous help.
To make it easy, you could consider these prompts: • What specific challenge were you facing that my presentation helped address? • What was the biggest takeaway or benefit for you or your audience? • What would you say to someone considering booking me as a speaker? Simply replying to this email with your thoughts would be perfect.
A short video testimonial (recorded on your phone) would also be amazing if you're inclined. Thank you so much for your support!
Best, [YOUR NAME]
This email uses the principle of social proof and reduces cognitive load. By referencing their previous positive feedback, it establishes consistency. Providing specific, easy-to-answer prompts removes the barrier of 'what do I even say?' and guides them to focus on benefits and results, making it much more likely they will respond with a valuable testimonial.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
I hope this email finds you well. I'm just following up on my previous message regarding a testimonial for the speaking engagement at [EVENT NAME].
I understand how busy things can get, so no worries at all if it slipped your mind. Your perspective on the impact of the presentation is genuinely important to me, and it helps potential clients understand the value I bring.
Even a few sentences can make a significant difference. If you have a spare moment, perhaps you could share: • One key result or positive change you observed after the talk. • How my approach stood out from other speakers you've had.
Thank you for considering this. I truly value your time and support.
Best, [YOUR NAME]
This 'gentle nudge' email uses the mere-exposure effect, reminding the recipient without being pushy. It reiterates the value of their contribution (for you and others) and simplifies the request even further, lowering the barrier to action. It also offers an 'out' by acknowledging their busyness, preserving rapport while still aiming for the desired outcome.
4 Testimonial Request Sequence Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not asking for testimonials at all, assuming satisfied clients will proactively offer them. | Integrate testimonial requests into your post-event workflow as a standard operating procedure. |
✕ Asking for generic testimonials like 'He was great!' without guiding the client on what to say. | Provide specific prompts that elicit detailed, benefit-driven feedback focusing on problems solved and results achieved. |
✕ Waiting too long (weeks or months) to ask for feedback, allowing the impact and memory of the event to fade. | Request testimonials within 24-48 hours of the engagement, while the positive experience is still fresh in the client's mind. |
✕ Making the testimonial submission process complicated with long forms or multiple steps. | Offer multiple easy options: a simple reply to an email, a short video recorded on a phone, or a quick, one-question form. |
Testimonial Request Sequence Timing Guide for Speakers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- Ask the event organizer for a testimonial *immediately* after your talk, while they're still feeling the high of a successful event.
- Suggest they record a short video testimonial with their phone, highlighting key audience reactions and overall impact.
- Follow up with attendees who specifically praised your session on social media, asking if you can use their comments as a formal quote.
Workshop Speakers
- Distribute a simple feedback form at the end of the workshop, including a clear 'May we quote you?' section with a checkbox.
- During the workshop, encourage participants to share their 'aha!' moments live, then ask if you can use their exact words as a testimonial.
- For longer workshops, schedule a brief 5-minute virtual check-in a week later, specifically to gather deeper insights and testimonials.
Corporate Speakers
- Focus testimonial requests on specific business outcomes achieved (e.g., 'how did my talk impact team morale, productivity, or strategic alignment?').
- Target the decision-maker or HR lead for a testimonial, emphasizing how your solutions met their strategic goals for the event.
- Offer to draft a testimonial for their review, making it incredibly easy for them to approve or edit with minimal effort on their part.
Motivational Speakers
- Ask for testimonials that highlight emotional impact, personal transformation stories, or shifts in mindset.
- Encourage video testimonials where clients can convey their energy, sincerity, and the depth of their experience.
- Suggest prompts like 'What specific belief did my talk shift for you?' or 'How did you feel leaving the room and what did you do next?'
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