Upsell Sequence for Speakers Email Guide
Why Upsell Sequence Emails Fail for Speakers (And How to Fix Them)
You just landed a major speaking engagement. The applause is still ringing, the client is thrilled, but a nagging thought whispers: 'Could I have offered more?' You've delivered an effective keynote.
You've inspired the room. You've even secured a glowing testimonial.
But if your relationship with that client ends there, you're leaving significant value on the table. A single speaking gig, no matter how successful, is often just the beginning of what you can offer.
Your audience and clients have deeper needs, and your expertise can provide solutions beyond that initial engagement. An upsell isn't about pushing more; it's about identifying opportunities to provide greater impact and results.
That's where a strategic upsell sequence comes in. It's a series of thoughtful communications designed to guide your satisfied clients towards your higher-value services, workshops, or ongoing coaching.
It deepens their transformation and your revenue, turning one-time engagements into lasting partnerships. The emails below are crafted to help you articulate that extended value, nurture client relationships, and present your advanced solutions without sounding pushy or opportunistic.
The Complete 3-Email Upsell Sequence for Speakers
As a speaker, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Congrats
Celebrate their purchase and validate their decision
Hi [First Name],
Congratulations again on delivering such a powerful session at [EVENT/COMPANY NAME]. The feedback has been fantastic, and it's clear your message resonated deeply with everyone present.
Seeing the energy in the room, and hearing the conversations afterward, reminded me of something crucial: your message often sparks bigger questions, deeper needs, and a desire for more profound change. That initial spark is exactly what I aim to cultivate.
It's why I do what I do, to not just inform, but to ignite lasting transformation. And that transformation often requires more than a single event.
I've been thinking about the specific challenges [CLIENT/AUDIENCE TYPE] often face after an initial engagement. I believe there's a way to build on the momentum you've already created, helping them achieve even greater, sustained results.
More on that soon. For now, truly well done.
Best, [YOUR NAME]
This email uses reciprocity and validation. By genuinely congratulating them and acknowledging their success, you build goodwill. It then introduces the idea of 'deeper needs' without a direct pitch, creating a curiosity gap about how to achieve 'sustained results,' making them receptive to future communications.
The Upgrade
Introduce the enhanced version or add-on
Hi [First Name],
Following up on our last conversation, I've been reflecting on the specific outcomes you mentioned wanting to achieve for your clients after your initial engagement. Many speakers find that while a keynote creates immediate impact, the real, lasting change happens when that message is reinforced and integrated over time.
It’s the difference between a powerful moment and a sustained movement. That's why I developed [PRODUCT NAME], a focused program designed to extend the impact of your message long after you've left the stage.
It's not just another service; it's a strategic extension of your core offering, providing [CLIENTS] with the tools and ongoing support they need to embed your principles. Imagine your clients not just being inspired for a day, but actively implementing your solutions for weeks and months. [PRODUCT NAME] helps them do exactly that, ensuring your message drives tangible, ongoing results.
I've outlined all the details on how [PRODUCT NAME] can amplify your client's transformation and your recurring revenue here: [LINK TO OFFER]
Best, [YOUR NAME]
This email utilizes problem-solution framing and future pacing. It first articulates a common challenge speakers face (impact doesn't last), then introduces [PRODUCT NAME] as the direct solution. By having the reader 'imagine' the positive future, it creates desire and connects the upsell to their existing goals.
The Limited Time
Create urgency for the upsell offer
Hi [First Name],
Just a quick reminder: the special opportunity to integrate [PRODUCT NAME] into your client solutions is closing soon. I know you're committed to delivering maximum value and creating lasting change for your clients.
This is precisely what [PRODUCT NAME] is designed to help you achieve, transforming those one-off engagements into sustained, effective partnerships. Many speakers tell me they wish they had a structured way to continue supporting their clients after a keynote.
This is that solution. It's your opportunity to provide ongoing value, differentiate your services, and secure recurring client relationships.
The enrollment window for [PRODUCT NAME] officially closes at [TIME] on [DATE]. After this, I won't be offering this particular package again for some time, as I'll be focusing on current participants.
Don't miss the chance to offer your clients the next level of transformation. Take a final look and secure your spot here: [LINK TO OFFER]
Best, [YOUR NAME]
This email employs scarcity and loss aversion. By clearly stating a deadline and the limited availability, it activates the psychological principle that people are more motivated by the fear of losing something than by the prospect of gaining something. It also reiterates the core benefits to overcome any last-minute hesitation.
4 Upsell Sequence Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming a single keynote delivers maximum client value. | Design follow-up programs or resources that extend the impact of your message over time. |
✕ Waiting for clients to ask about additional services. | Proactively present your extended solutions as part of a natural progression after a successful initial engagement. |
✕ Framing upsells as 'more selling' instead of 'more service.' | Position higher-tier offerings as deeper solutions to evolving client needs, emphasizing continued transformation and results. |
✕ Not having a clear pathway for clients to move from one service to the next. | Map out a client journey that shows how your various services build upon each other, guiding them towards greater outcomes. |
Upsell Sequence Timing Guide for Speakers
When you send matters as much as what you send.
The Congrats
Celebrate their purchase and validate their decision
The Upgrade
Introduce the enhanced version or add-on
The Limited Time
Create urgency for the upsell offer
Timing is critical. Send within days of the initial purchase.
Customize Upsell Sequence for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- After a high-impact keynote, offer a bespoke 'implementation workshop' for leadership teams, building on your core message.
- Create a custom executive coaching package for key stakeholders who want to personally embody your principles.
- Propose a 'deep dive' series of virtual sessions tailored to reinforce your keynote themes for a broader audience within the client organization.
Workshop Speakers
- Following a successful workshop, offer participants a private group coaching program to apply the learned skills more effectively.
- Develop a certification program based on your workshop content, allowing participants to become internal champions or facilitators.
- Provide advanced modules or 'mastery tracks' that build on the foundational skills taught in your initial workshop.
Corporate Speakers
- After a company-wide presentation, suggest a series of department-specific training sessions to tailor your message to their unique challenges.
- Offer an ongoing retainer for leadership advisory or strategy consultation, helping the organization integrate your solutions long-term.
- Propose a 'culture audit' and follow-up intervention based on the themes from your corporate address, showing measurable impact.
Motivational Speakers
- After an inspiring talk, offer a 'personal transformation blueprint' coaching package to individuals seeking deeper change.
- Develop a membership community or private forum where your audience can receive ongoing motivation, accountability, and support.
- Create a follow-up 'challenge' or multi-day program that guides participants through active steps to implement your motivational principles.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Speakers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your speakers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell speakers offers.
One-time payment. No subscription. Credits valid 12 months.