Welcome Series for Speakers Email Guide
Why Welcome Series Emails Fail for Speakers (And How to Fix Them)
You just finished a fantastic keynote. People approach you, eager to connect.
You collect their emails, but then... Silence.
Many speakers struggle to turn initial interest into booked engagements. The energy from a live event fades quickly, and without a strategic follow-up, those valuable connections can simply drift away.
A well-crafted welcome series bridges that gap. It nurtures new subscribers, builds rapport, showcases your unique solutions, and gently guides them towards booking your services.
It’s not just a collection of emails; it’s your automated sales assistant, working around the clock to keep you top-of-mind. The templates below are designed to help you create a powerful welcome series, ensuring every new subscriber feels seen, valued, and ready to take the next step with you.
The Complete 5-Email Welcome Series for Speakers
As a speaker, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Welcome
Thank them for subscribing and set expectations
Hi [First Name],
Welcome. If you're here, it's probably because you're serious about your speaking career, about making a bigger impact, reaching more people, and getting booked for the right opportunities.
I created this space for speakers like you. This isn't about quick fixes or generic advice.
It's about practical strategies, proven insights, and genuine connection that helps you improve your message and your business. Over the next few days, I'll be sharing some of my best thinking on how to attract ideal clients, craft unforgettable presentations, and turn your expertise into a thriving speaking business.
Consider this your backstage pass to insights that make a real difference. My goal is simple: to help you speak more, impact more, and earn more.
I'm glad you're here.
Best, [YOUR NAME]
This email employs the principle of 'reciprocity' and 'future pacing'. By immediately offering value and outlining what's to come, it sets a positive expectation and makes the subscriber feel they're gaining something valuable from the start. It also uses inclusive language ('speakers like you') to build immediate rapport.
The Story
Share your background and build connection
Hi [First Name],
There was a time when the thought of speaking in front of an audience made my stomach clench. Not from fear, but from frustration.
I had a message I believed in, deep down. But I couldn't articulate it in a way that truly resonated.
My talks were informative, yes, but they rarely sparked the action or transformation I knew was possible. I saw other speakers easily command a room, turning listeners into loyal advocates and clients.
I wanted that. So I studied.
I experimented. I learned not just what to say, but how to say it to truly connect and convert.
That journey changed everything for me. Now, my passion is helping other speakers bypass that frustration, so they can share their powerful messages and build the speaking career they envision.
It’s about impact, not just income.
Best, [YOUR NAME]
This email uses 'vulnerability' and the 'hero's journey' narrative. By sharing a personal struggle and subsequent triumph, it humanizes the sender, making them relatable and trustworthy. It establishes authority not through boasting, but through a demonstrated path of overcoming a challenge relevant to the audience.
The Quick Win
Deliver immediate value they can use today
Hi [First Name],
Ever felt like you're talking at your audience instead of with them? It's a common feeling, even for seasoned speakers.
The good news? A simple shift can change everything.
Here’s a quick win you can use in your very next presentation: Instead of just asking 'Any questions?' at the end, try asking a specific, open-ended question related to your core message. For example, 'What's one action you'll take this week based on what we discussed?' This small change shifts the dynamic.
It encourages reflection, makes people feel heard, and gives you valuable insights into what resonated most. It also reinforces the idea that your talks are about tangible results, not just information.
Give it a try. You'll be surprised how much more engaged your audience becomes, and how much more feedback you receive.
It's an instant upgrade to your Q&A.
Best, [YOUR NAME]
This email capitalizes on the 'quick win' principle. By providing an immediately practical, low-effort tip, it demonstrates value upfront and builds trust. The reader can experience a tangible benefit, reinforcing the sender's expertise and increasing their receptiveness to future advice.
The Deeper Value
Share a framework or insight that showcases your expertise
Hi [First Name],
Imagine your audience not just applauding, but actively seeking out your services after your talk. It sounds ideal, but many speakers miss a critical step in making this a reality.
The 'Bridge to Booking' framework helps you transition from delivering a great talk to securing new clients. It involves three key components: Awareness, Alignment, and Action.
First, Awareness: Your talk should clearly define a problem your audience faces. Second, Alignment: Position your services or solutions as the direct answer to that problem, showing how you specifically address their needs.
Finally, Action: Provide a clear, low-friction next step, whether it's a discovery call, a specific resource, or an invitation to your upcoming masterclass. This isn't about a hard sell from the stage.
It's about strategically guiding your audience from recognizing their need to understanding how your solutions are the perfect fit. It’s how you transform inspiration into tangible results for both them and your business.
Best, [YOUR NAME]
This email uses a 'framework reveal' to showcase expertise and provide deeper value. By naming and explaining a proprietary method, it positions the sender as a thought leader. It appeals to the audience's desire for a structured solution, creating a sense of clarity and demonstrating a path to achieving their goals.
The Next Step
Point them to your core offer or content
Hi [First Name],
You’ve got a powerful message. You're passionate about sharing it.
But are you consistently attracting the right clients and securing the speaking engagements that truly move your career forward? Many speakers find themselves stuck, delivering great talks but struggling to translate that into consistent bookings and revenue.
They might have incredible content, but lack the strategic approach to turn listeners into long-term clients. If you're ready to move past inconsistent bookings and build a speaking business that truly reflects your value, I invite you to explore my core services.
Whether you need help refining your signature talk, improving your outreach, or developing a comprehensive client acquisition strategy, I have solutions tailored for speakers like you. I’ve helped speakers just like you clarify their message, attract high-value clients, and command the fees they deserve.
If you're curious about how my solutions can specifically benefit your speaking journey, let's connect. Click here to learn more about my services and schedule a discovery call: [LINK TO SERVICES/BOOKING PAGE]
Best, [YOUR NAME]
This email employs the 'problem-solution' framework, reiterating common pain points before presenting the sender's services as the logical resolution. It uses a clear call to action (CTA) and reinforces authority by mentioning past successes ('I’ve helped speakers just like you'). The tone shifts from educational to direct, guiding the subscriber towards a specific next step.
4 Welcome Series Mistakes Speakers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Failing to define a clear ideal audience for each talk. | Before crafting any presentation, identify exactly who you're speaking to and tailor your message, examples, and call to action specifically for them. |
✕ Not having a compelling, single call to action (CTA) at the end of every presentation. | Always provide one clear, easy-to-follow next step for your audience, whether it's downloading a resource, signing up for your newsletter, or booking a discovery call. |
✕ Underestimating the power of a strong speaker one-sheet or media kit. | Invest time in creating a professional, concise one-sheet that highlights your unique value, key topics, and testimonials, making it easy for event organizers to book you. |
✕ Treating every speaking engagement as a standalone event without a follow-up strategy. | Integrate every talk into your broader marketing strategy, using email sequences, CRM tools, and personalized outreach to nurture leads and convert them into clients. |
Welcome Series Timing Guide for Speakers
When you send matters as much as what you send.
The Welcome
Thank them for subscribing and set expectations
The Story
Share your background and build connection
The Quick Win
Deliver immediate value they can use today
The Deeper Value
Share a framework or insight that showcases your expertise
The Next Step
Point them to your core offer or content
Space emails 1-2 days apart. The first email should send immediately after signup.
Customize Welcome Series for Your Speaker Specialty
Adapt these templates for your specific industry.
Keynote Speakers
- Focus on delivering a high-level, inspirational message that sets the tone for an entire event, rather than deep dives into tactical details.
- Craft a powerful, memorable 'signature story' that encapsulates your core message and resonates emotionally with diverse audiences.
- Emphasize your ability to connect with large groups and leave them with a single, practical idea or a profound shift in perspective.
Workshop Speakers
- Design your session to be highly interactive, incorporating exercises, group discussions, and opportunities for immediate application of concepts.
- Prioritize clear, practical takeaways. Attendees should leave with practical tools or skills they can implement immediately.
- Structure your content into distinct modules with built-in breaks and Q&A segments to maintain engagement and help learning.
Corporate Speakers
- Thoroughly research the company culture, industry challenges, and specific objectives of the event to tailor your content directly to their needs.
- Use language and examples that resonate with a corporate audience, focusing on outcomes like productivity, innovation, leadership, or team cohesion.
- Provide tangible solutions or frameworks that address specific business challenges, demonstrating clear value and potential return on investment for the organization.
Motivational Speakers
- Weave personal stories of triumph over adversity into your narrative to create deep emotional connection and inspire your audience.
- Focus on helping your audience to take personal responsibility and action towards their goals, emphasizing belief in their own potential.
- End with a powerful, memorable call to action that encourages immediate shifts in mindset or behavior, leaving a lasting impression of possibility.
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