Black Friday Sequence for Strategy Consultants Email Guide
Why Black Friday Sequence Emails Fail for Strategy Consultants (And How to Fix Them)
Your top-tier strategic recommendation just got sidelined because a junior consultant offered a 'cheaper' alternative. Many strategy consultants find their most effective work undervalued, or their pipeline drying up during slower periods.
The market demands not just insights, but also demonstrable value and clear pathways to implementation. This isn't about chasing every new trend.
It's about strategically adopting tools and frameworks that amplify your impact, secure more engagements, and free up your most valuable asset: your time for deep strategic thought. The Black Friday sequence below is designed to help you capitalize on a rare opportunity to enhance your firm's capabilities and competitive edge.
These emails are crafted to guide your clients toward making smart investment decisions for their future success.
The Complete 5-Email Black Friday Sequence for Strategy Consultants
As a strategy consultant, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The competitive for strategy consultants is always shifting, and staying ahead demands proactive moves. I've been working on something to help firms like yours not just keep pace, but truly lead.
It's focused on delivering tangible results, simplifying client engagements, and uncovering new growth opportunities. This isn't a minor update.
This is about redefining how you approach client solutions and operational excellence. Next week, I'm revealing a limited-time opportunity to access solutions that redefine operational excellence and strategic foresight.
You'll want to hear about this first.
Best, [YOUR NAME]
This email creates curiosity by hinting at a significant advantage without revealing details. It positions the upcoming offer as an essential strategic move, appealing directly to a consultant's desire for competitive edge and future readiness.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The moment you've been waiting for is here. Our Black Friday offers are live, designed specifically for strategy consultants aiming for unparalleled client results.
This year, we're making it easier than ever to implement [PRODUCT NAME], our leading solution for improving client project workflows and enhancing strategic delivery. Imagine clearer client communication, more efficient resource allocation, and a direct path to higher profitability.
This is what [PRODUCT NAME] delivers, and for a limited time, it's available with exclusive benefits. These exclusive offers are available for a limited time only, ending [DATE].
Don't let this opportunity to redefine your firm's capabilities pass you by.
Best, [YOUR NAME]
This email directly announces the offer, framing it as a strategic investment rather than a mere discount. It uses clear benefit-driven language and establishes a sense of urgency, prompting consultants to act on a perceived high-value opportunity.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday offers are still active, but they won't last forever. Many of your peers are already securing their solutions for the coming year, preparing for enhanced client engagements.
If you're focused on improving client outcomes, refining your methodology, or expanding your service offerings, now is the time to act. Delay often means missed opportunities in a fast-paced market.
Consider the impact of having [PRODUCT NAME] in your toolkit, helping you deliver more precise, effective recommendations and manage complex projects with greater ease. Review the full details and secure your advantage before these limited-time prices disappear at midnight.
This is a critical window for strategic investment.
Best, [YOUR NAME]
This email acts as a gentle reminder, using social proof implicitly ('many of your peers') and highlighting the potential cost of inaction. It appeals to the consultant's strategic mindset by framing the decision as an opportunity to avoid falling behind.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Due to overwhelming demand, we've extended our Black Friday offers through the weekend. This is an unexpected opportunity to secure your firm's future without immediate pressure.
Perhaps you needed more time to evaluate the direct impact [PRODUCT NAME] could have on your client engagements and internal processes. This extension is for you.
Think about the clarity it brings to complex projects, the efficiency it adds to your team, and the elevated results you can present to your clients. These are tangible gains for your firm's reputation and bottom line.
This extension is strictly limited until [DATE/TIME]. Don't miss this truly final opportunity to position your firm for exceptional growth.
Best, [YOUR NAME]
This email creates perceived scarcity through a 'limited extension,' addressing potential hesitation by offering more time. It reinforces core benefits and provides a psychological 'second chance,' which can be highly motivating for those who needed more consideration.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. Our Black Friday and Cyber Monday offers conclude today.
This is your absolute last opportunity to invest in solutions that drive real strategic value for your consulting practice. By midnight tonight, these exclusive prices for [PRODUCT NAME] will be gone.
The chance to simplify your operations and improve your client offerings at this rate will not return. Imagine heading into the next quarter equipped with tools that help you to deliver insights faster, manage projects more effectively, and consistently exceed client expectations.
This is the competitive edge you've sought. Don't regret missing out on a clear path to enhanced performance.
Secure your future strategic advantage now. The clock is ticking.
Best, [YOUR NAME]
This email employs extreme scarcity and urgency, creating a strong fear of missing out. It focuses on preventing regret and highlights the long-term benefits of immediate action, appealing directly to a consultant's forward-thinking and results-oriented nature.
4 Black Friday Sequence Mistakes Strategy Consultants Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on past reputation and failing to innovate in service delivery. | Proactively showcasing new approaches, modern tools, and demonstrable results to attract new clients and retain existing ones. |
✕ Over-customizing every single client solution from scratch, leading to project delays and burnout. | Developing adaptable frameworks and flexible solutions that can be tailored efficiently, freeing up time for deep strategic thought and high-value problem-solving. |
✕ Neglecting internal operational efficiency and resource management within the consulting firm. | Investing in tools and processes (like CRM, project management, and knowledge sharing platforms) that simplify operations and free up consultants for high-value strategic work. |
✕ Failing to articulate the tangible return on investment (ROI) of their recommendations to clients. | Focusing on measurable outcomes, clear value propositions, and demonstrating the direct impact of strategic advice on client profitability and competitive position from the outset. |
Black Friday Sequence Timing Guide for Strategy Consultants
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Strategy Consultant Specialty
Adapt these templates for your specific industry.
Corporate Strategy Consultants
- Emphasize how solutions integrate with existing corporate structures and long-term strategic plans.
- Highlight the long-term impact on market position, competitive advantage, and shareholder value.
- Focus on risk mitigation, large-scale operational efficiencies, and enterprise-wide strategic alignment.
Market Entry Consultants
- Show how solutions accelerate market research, feasibility studies, and regulatory compliance analysis.
- Focus on identifying optimal entry points, reducing initial investment risk, and securing early market share.
- Provide tools for comprehensive competitor analysis and cultural due diligence in new markets.
Competitive Analysis Consultants
- Detail how solutions offer deeper, more granular insights into competitor strategies, vulnerabilities, and future moves.
- Emphasize real-time market monitoring capabilities and predictive analytics for proactive strategy adjustments.
- Showcase methods for identifying emerging threats, untapped opportunities, and developing counter-strategies.
Innovation Consultants
- Explain how solutions build creativity, structured ideation processes, and design thinking methodologies.
- Focus on accelerating prototyping, validating new concepts, and rapidly iterating on market feedback.
- Highlight tools for managing innovation pipelines, assessing commercial viability, and scaling breakthrough initiatives.
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