Testimonial Request Sequence for Subscription Box Owners Email Guide
Why Testimonial Request Sequence Emails Fail for Subscription Box Owners (And How to Fix Them)
You just spent hours curating the perfect box, but your subscribers aren't raving about it publicly. Why?
Many potential customers look for social proof before committing to a new subscription. They want to see real people experiencing real joy and value from your boxes, not just your marketing claims.
Without strong testimonials, you're leaving a significant gap in your trust-building efforts. A strategic testimonial request sequence doesn't just happen; it's designed.
It gently guides your happiest subscribers to share their experiences, transforming their satisfaction into powerful marketing assets. These authentic endorsements are invaluable for attracting new sign-ups and building a loyal community.
The templates below are crafted to help you gather those crucial stories, turning delighted customers into vocal advocates.
The Complete 3-Email Testimonial Request Sequence for Subscription Box Owners
As a subscription box owner, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
We hope your recent [MONTH] box brought a smile to your face. We're always looking for ways to make your experience even better.
Would you mind sharing a quick thought on what you loved most about this past delivery? Was there a specific item that stood out, or a moment you particularly enjoyed?
Your feedback helps us continue to curate boxes that delight. It lets us know what's hitting the mark and where we can grow.
No need for a long response, just a sentence or two is perfect. We genuinely appreciate you being a part of our community.
Best, [YOUR NAME]
This email uses the principle of reciprocity. By asking for feedback in a low-pressure way, you show you value their opinion, making them more likely to engage. It's a soft opening, priming them for a future request without immediate pressure.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We're so glad you're enjoying your [SUBSCRIPTION BOX TYPE] experience with us. Your satisfaction means the world, and we've noticed you've been a loyal subscriber.
We'd be incredibly grateful if you could share a brief testimonial about what you love about our boxes. It doesn't have to be formal.
Just a few sentences describing: • What initially drew you to us? • What's your favorite part of receiving your box? • How has it brightened your month or simplified your routine? Your words help others discover the joy of our boxes.
You can simply reply to this email, and we'll take care of the rest. Thank you for considering!
Best, [YOUR NAME]
This email uses social proof and provides clear prompts to reduce cognitive load. By giving specific questions, you make it easier for the subscriber to formulate a response, overcoming the blank page syndrome and increasing the likelihood of a valuable testimonial.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
We recently reached out about sharing your experience with our [SUBSCRIPTION BOX TYPE] and just wanted to follow up. No worries if life got busy, but we truly value your voice.
Your insights are incredibly helpful, not just for us, but for others considering joining our community. Remember, a simple sentence or two about what you enjoy most is perfect.
You can reply directly to this email at your convenience. We appreciate your time and your continued support.
Thank you for being such a wonderful subscriber!
Best, [YOUR NAME]
This email employs the 'mere-exposure effect' and 'commitment and consistency'. By gently reminding them, you increase the familiarity of the request. It also subtly taps into their prior engagement, encouraging them to complete the requested action to maintain consistency with their previous positive interactions.
4 Testimonial Request Sequence Mistakes Subscription Box Owners Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only asking for testimonials when a subscriber cancels, leading to negative feedback. | Proactively ask happy, long-term subscribers for testimonials at key milestones (e.g., after 3rd, 6th, or 12th box). |
✕ Making the testimonial process overly complicated with forms or external links. | Allow subscribers to reply directly to an email with their testimonial. Offer to clean up grammar or typos for them. |
✕ Not providing any prompts or guidance, leaving subscribers unsure what to write. | Include specific, easy-to-answer questions (e.g., 'What's your favorite item?' or 'How does our box make your life better?'). |
✕ Failing to follow up with subscribers who don't respond to the initial request. | Send one gentle reminder email a few days after the initial request, reiterating the value of their feedback and making it easy to respond. |
Testimonial Request Sequence Timing Guide for Subscription Box Owners
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Subscription Box Owner Specialty
Adapt these templates for your specific industry.
Niche Box Owners
- Ask subscribers to highlight how the box deepens their connection to the niche.
- Encourage them to mention specific, unique items they couldn't easily find elsewhere.
- Focus on the feeling of belonging to an exclusive community around their passion.
Curated Box Owners
- Prompt subscribers to praise the discovery aspect and the quality of the selections.
- Ask how the box introduces them to new favorites they wouldn't have tried.
- Highlight the expertise and thoughtfulness behind the curation process.
Replenishment Box Owners
- Focus on the convenience and time-saving benefits of never running out of essentials.
- Ask how the box simplifies their routine and reduces mental load.
- Encourage them to mention the reliability and consistent quality of the products.
Discovery Box Owners
- Request testimonials that emphasize the excitement of unboxing and surprise.
- Ask subscribers to share their favorite new product they discovered through the box.
- Highlight how the box expands their horizons and introduces them to new experiences.
Ready to Save Hours?
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