Re-engagement Sequence for Workshop Facilitators Email Guide
Why Re-engagement Sequence Emails Fail for Workshop Facilitators (And How to Fix Them)
Your most successful workshop just ended. You delivered value, sparked insights, and felt the energy.
Then, silence. Many workshop facilitators pour significant effort into creating effective experiences, only to see valuable connections and potential repeat business fade into the background.
This common challenge means your past attendees, who already know and trust you, often remain untapped for future opportunities. A well-crafted re-engagement sequence changes that.
It's not about pestering; it's about nurturing relationships, reminding past clients of your expertise, and gently guiding them back to your services. It transforms dormant contacts into active participants and repeat clients.
The templates below are designed to reignite those relationships, turning silent subscribers into enthusiastic attendees once more. They're ready for you to adapt and send.
The Complete 4-Email Re-engagement Sequence for Workshop Facilitators
As a workshop facilitator, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
We haven't connected in some time, and I realized I missed hearing from you. Since your last workshop with me, I've often thought about the insights shared and the progress made.
I hope you've been able to apply those learnings and continue creating effective experiences wherever you are. My goal has always been to support facilitators like you in delivering exceptional value and growing your practice.
If there's anything you've been grappling with, or a new challenge you've overcome, I'd genuinely love to hear about it. No agenda, just checking in.
Best, [YOUR NAME]
This email uses the principle of 'reciprocity' and 'empathy'. By genuinely expressing a 'miss you' sentiment without asking for anything, you position yourself as a caring resource, not just a seller. This disarms the reader and encourages them to open up or simply feel positively towards your brand.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Think back to that moment in our workshop when [SPECIFIC WORKSHOP TOPIC] clicked for you. Or perhaps it was when you realized [SPECIFIC BENEFIT] was within reach.
Those breakthroughs are why I do what I do. And over time, it's easy for those insights to get buried under daily demands.
Many facilitators find themselves revisiting old challenges, or discovering new ones, as their practice evolves. Whether it's refining your session design, managing difficult group dynamics, or expanding your service offerings, the foundational principles we covered are still relevant.
I often share quick tips and new approaches related to [BROAD TOPIC] in my regular updates. If you're encountering any familiar hurdles, or exploring new possibilities, you might find some useful guidance there.
Best, [YOUR NAME]
This email uses 'nostalgia' and 'priming'. By reminding them of a positive past experience and the value they received, you re-establish your credibility and relevance. It subtly primes them to associate you with solutions to their current or future challenges.
The Survey
Ask what they actually want from you
Hi [First Name],
As a workshop facilitator, your insights are invaluable to me. I'm constantly thinking about how I can better serve this community, and who better to ask than experienced professionals like you?
What's the single biggest challenge you're facing right now in your facilitation business or practice? Is it attracting the right clients, designing engaging content, pricing your services, or something else entirely?
Reply to this email with your answer. Your feedback helps me understand what truly matters to you, so I can create resources and solutions that genuinely help.
It only takes a moment, but it makes a big difference to me.
Best, [YOUR NAME]
This email employs the 'principle of asking' and 'social listening'. By directly asking for their biggest challenge, you demonstrate genuine interest and respect for their expertise. It also provides valuable qualitative data for future content and product development, while making the recipient feel heard and valued.
The Breakup
Give a final chance before removing them
Hi [First Name],
It seems we haven't been connecting much lately, and that's perfectly fine. People's priorities shift, and what was once relevant might not be anymore.
My goal is to send valuable information to facilitators who truly want it. If my content isn't serving you, then it's probably just adding clutter to your inbox.
I'm going to be cleaning up my list soon to ensure I'm only reaching those who are genuinely interested in staying connected and growing their facilitation practice. If you still want to receive updates, insights, and occasional offers on [YOUR AREA OF EXPERTISE], simply click here to confirm: [LINK TO RE-OPT-IN PAGE] If I don't hear from you, I'll assume you're no longer interested and will remove you from my list in [NUMBER] days.
No hard feelings either way.
Best, [YOUR NAME]
This email utilizes 'scarcity' and 'loss aversion'. By stating a clear deadline and the potential loss of future value, it creates a sense of urgency. It also respects the recipient's time, framing the removal as a benefit if they're not interested, which can increase the likelihood of a re-opt-in from truly engaged individuals.
4 Re-engagement Sequence Mistakes Workshop Facilitators Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not following up with past workshop attendees beyond a thank-you email. | Create a systematic re-engagement sequence that nurtures relationships and offers continued value over time, turning past attendees into repeat clients. |
✕ Assuming past clients will automatically remember your services when they need them. | Regularly remind past clients of the breadth of your services and the specific problems you solve, positioning yourself as their go-to expert for facilitation needs. |
✕ Only promoting new workshops or services in re-engagement efforts. | Mix promotional content with purely valuable, non-salesy insights, tips, and free resources to maintain goodwill and demonstrate ongoing expertise. |
✕ Using generic email templates that don't speak to the unique challenges of workshop facilitators. | Tailor your re-engagement messages to address specific pain points and aspirations common among facilitators, using their language and focusing on relevant solutions. |
Re-engagement Sequence Timing Guide for Workshop Facilitators
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Workshop Facilitator Specialty
Adapt these templates for your specific industry.
Corporate Workshop Leaders
- Focus your re-engagement on demonstrating quantifiable impact and ROI for organizational goals, appealing to budget holders.
- Offer follow-up executive summaries or reports on past workshop outcomes to remind them of the value delivered.
- Highlight how your new services can address evolving corporate challenges like hybrid work dynamics or leadership development.
Team Building Facilitators
- Share success stories or anonymized case studies of teams that achieved stronger cohesion after your workshops.
- Suggest specific team-building activities or quick exercises they can implement internally to maintain momentum.
- Emphasize how your services can prevent common team dysfunctions or enhance collaboration for ongoing projects.
Creative Workshop Hosts
- Showcase inspiring examples of work created by past attendees or highlight their creative breakthroughs.
- Offer behind-the-scenes glimpses of your creative process or share resources that spark new ideas.
- Focus on the personal growth, skill development, and unique expressive outlets your workshops provide.
Strategy Session Facilitators
- Position yourself as a thought leader by sharing insights on emerging industry trends or strategic frameworks.
- Offer brief diagnostic tools or self-assessment checklists that help clients identify their current strategic gaps.
- Highlight how your ongoing support can help them move from strategic planning to effective execution and measurable results.
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