Win-back Sequence for Workshop Facilitators Email Guide
Why Win-back Sequence Emails Fail for Workshop Facilitators (And How to Fix Them)
You delivered a powerful workshop, saw clients achieve breakthroughs, and then... Silence.
Many workshop facilitators find that even the most effective experiences don't always translate into immediate repeat business or referrals. Without a strategic follow-up, those connections can fade, leaving valuable relationships untapped.
A win-back sequence isn't about chasing old clients; it's about reminding them of the value you brought, showcasing your evolution, and making it easy for them to re-engage. It keeps your services top-of-mind and nurtures those valuable relationships.
These templates are designed to help you reconnect, re-establish trust, and bring past clients back into your orbit.
The Complete 4-Email Win-back Sequence for Workshop Facilitators
As a workshop facilitator, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
Remember that moment in our [TOPIC] workshop when everything clicked for you or your team? We explored [SPECIFIC CHALLENGE] and discovered [KEY INSIGHT/SOLUTION].
The energy in the room was palpable as new ideas formed and possibilities opened up. Many facilitators often focus on acquiring new clients, overlooking the goldmine of past participants who already know your value.
They've experienced your unique approach firsthand. I often think about the [POSITIVE OUTCOME/TRANSFORMATION] we achieved together.
It's a testament to your commitment and the power of focused facilitation. If you've been thinking about what's next for your team or organization, I'm here to support that journey.
Best, [YOUR NAME]
This email uses nostalgia and positive recall. It triggers memories of a successful past interaction, using the peak-end rule by focusing on a positive 'moment of clarity' and the 'positive outcome.' This re-establishes emotional connection before any pitch.
The Update
Share what is new since they last engaged
Hi [First Name],
It's been a while since we last connected, and a lot has evolved since our [TOPIC] workshop. I've been busy refining my approach, incorporating new methodologies, and expanding my offerings to address the evolving needs of organizations like yours.
For example, I've recently introduced [NEW SERVICE/WORKSHOP AREA] which helps clients [NEW BENEFIT]. Many past clients appreciate hearing how I've grown and how my services continue to adapt to current challenges.
It shows a commitment to ongoing improvement and staying ahead. You might be facing new dynamics within your team or new strategic challenges.
My updated services are designed to provide fresh perspectives and practical solutions for today's . I'd love to share some of these developments with you, no pressure, just an update on how I'm helping organizations thrive.
Best, [YOUR NAME]
This email showcases continuous improvement and relevance. It taps into the human desire for novelty and progress. By subtly hinting at new solutions for current problems, it creates a 'fear of missing out' on potentially valuable updates without sounding overtly salesy.
The Offer
Give a special incentive to return
Hi [First Name],
Because you've experienced my workshops before, I know you understand the impact of dedicated facilitation. I'm reaching out with a special invitation exclusively for my past clients.
I deeply value the relationships I build, and I want to make it easy for you to re-engage when the time is right. For a limited time, I'm offering [SPECIFIC DISCOUNT/BONUS, e.g., a 15% discount on your next workshop booking or a complimentary strategy session] when you book by [DATE].
This isn't an offer I extend widely. It's my way of thanking you for your past trust and making it simpler to bring fresh energy and solutions to your team.
Consider this a direct pathway to reigniting progress and addressing your current needs with a familiar and trusted partner.
Best, [YOUR NAME]
This email uses principles of reciprocity and exclusivity. The 'special invitation, just for you' creates a sense of privilege. Offering a specific incentive (discount/bonus) provides a clear reason and urgency for immediate action, appealing to their sense of value.
The Final
Last chance before you move on
Hi [First Name],
This is my final message regarding the special offer I extended to you as a past client. My intention was to make it as easy as possible for you to reconnect and benefit from my updated services, particularly with the [DISCOUNT/BONUS] available.
This offer will expire on [DATE]. Many facilitators find that a gentle nudge can be the catalyst for action.
I understand that timing is everything, but I also know how easy it is for opportunities to slip away amidst daily demands. After [DATE], this exclusive opportunity will no longer be available, and I'll be focusing my outreach on new initiatives.
If you've been considering it, now is truly the moment to act. I'm here to answer any questions you might have.
Best, [YOUR NAME]
This email employs the principle of scarcity and loss aversion. Clearly stating it's the 'last message' and setting a firm deadline creates urgency. People are often more motivated by the fear of losing something than by the prospect of gaining something, prompting a final decision.
4 Win-back Sequence Mistakes Workshop Facilitators Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients will automatically remember your services and reach out when needed. | Implement a structured win-back sequence to proactively remind them of your value and stay top-of-mind. |
✕ Focusing solely on acquiring new clients and neglecting the potential for repeat business from existing relationships. | Nurture your past client base with targeted communications that demonstrate ongoing value and new offerings. |
✕ Sending generic newsletters to past clients that don't acknowledge their previous engagement or specific needs. | Personalize your win-back messages, referencing their past workshop experience and tailoring updates to their potential future challenges. |
✕ Failing to track when past clients last engaged, leading to poorly timed or irrelevant follow-ups. | Utilize your CRM to monitor client engagement history, allowing for timely and relevant win-back efforts. |
Win-back Sequence Timing Guide for Workshop Facilitators
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Workshop Facilitator Specialty
Adapt these templates for your specific industry.
Corporate Workshop Leaders
- Reference specific company goals or departmental challenges discussed in their previous workshop.
- Highlight how your new services align with current corporate trends like hybrid work or leadership development.
- Offer a tailored proposal for an internal 'lunch and learn' session as a low-commitment re-engagement point.
Team Building Facilitators
- Remind them of a specific team-building activity or breakthrough moment their team experienced.
- Suggest new activities or modules designed for evolving team dynamics or remote team cohesion.
- Propose a 'team check-in' session to assess current morale and identify new areas for support.
Creative Workshop Hosts
- Evoke the feeling of creative flow or a specific project completed during their last workshop.
- Announce new creative techniques, tools, or advanced workshops that build on their previous skills.
- Invite them to a 'showcase' or community event for past participants to inspire new projects.
Strategy Session Facilitators
- Refer back to a specific strategic objective or challenge they were working on during their last session.
- Introduce new strategic frameworks or tools you've adopted that can help them with current planning.
- Offer a complimentary 30-minute 'strategy refresh' call to review their progress and identify next steps.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Workshop Facilitators Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your workshop facilitators offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell workshop facilitators offers.
One-time payment. No subscription. Credits valid 12 months.