Re-engagement Sequence for Yoga Instructors Email Guide
Why Re-engagement Sequence Emails Fail for Yoga Instructors (And How to Fix Them)
You notice a familiar mat missing from your Tuesday evening class. Many yoga instructors pour their energy into attracting new students, only to see existing ones fade away.
It’s a common challenge to keep your community vibrant and your classes full when life inevitably pulls people in different directions. It's not about chasing.
It's about nurturing. A thoughtful re-engagement sequence reminds past clients of the peace, strength, and community you offer, making it easy for them to return to their practice without feeling pressured.
These templates are designed to gently bring your students back to their practice, strengthening your community and your business.
The Complete 4-Email Re-engagement Sequence for Yoga Instructors
As a yoga instructor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
The studio feels a little different without you. We've noticed you haven't been to class recently, and we wanted to check in.
Yoga is a journey, and sometimes life throws us off our path. We understand.
There’s no pressure at all, but we truly value your presence in our community. If you've been missing the calm of savasana, the strength of a warrior pose, or the connection with fellow practitioners, we're here.
Our doors are always open, and we’d love to welcome you back whenever you're ready to roll out your mat again.
Best, [YOUR NAME]
This email uses empathy and a sense of belonging. By acknowledging their absence without judgment, it creates a safe space for their return. It taps into the human need for connection and makes them feel seen and missed, building a positive emotional response rather than guilt.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
There's an unique sense of peace that settles in after a deep yoga practice, especially during savasana. That feeling of complete release, mental clarity, and renewed energy.
Perhaps you subscribed to our emails or joined our classes because you were seeking that very feeling, a moment of stillness in a busy world, a way to build strength, or simply a space to breathe. We continue to offer classes designed to help you find that balance, whether it's through energizing vinyasa, grounding restorative poses, or mindful meditation.
If you've been craving that post-yoga glow, we're here. Check out our current schedule and find a class that fits your flow.
We’d love to help you rediscover your practice.
Best, [YOUR NAME]
This email uses nostalgia and emotional recall. By prompting the reader to remember a positive past experience (the feeling after savasana), it associates those good feelings with your services. It reminds them of the core benefits they sought initially, rebuilding intrinsic motivation to return.
The Survey
Ask what they actually want from you
Hi [First Name],
We're always striving to make our studio the best possible space for our community, and your input is incredibly valuable. Since you haven't been able to join us recently, we were wondering if there’s anything specific that might be holding you back?
Perhaps our schedule doesn't quite fit, or you're looking for different types of classes. Could you take just a moment to reply to this email and let us know?
Or, if you prefer, you can fill out this very short, anonymous survey: [LINK TO SURVEY] Your feedback helps us grow and ensures we’re offering the classes and support our students truly need. We appreciate you.
Best, [YOUR NAME]
This email uses the principle of reciprocity and perceived value. By asking for their opinion, you make the client feel valued and heard, increasing their likelihood to engage. It also helps identify potential objections or unmet needs, giving you direct insight into how to better serve them in the future.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is our final message to you, for now. We've truly enjoyed having you as part of our yoga community, and we've tried to reconnect over the past few weeks.
Since we haven't heard back, we'll assume you're no longer interested in receiving updates from us. In a few days, we'll be removing your email from our active mailing list to ensure we're only sending content to those who genuinely want it.
This means you’ll miss out on new class announcements, special workshops, and community events. If you'd like to stay connected and continue receiving our emails, simply click here: [LINK TO RE-OPT-IN PAGE/BUTTON] or reply to this email.
Otherwise, we wish you well on your journey.
Best, [YOUR NAME]
This email employs the psychological principle of loss aversion. By clearly stating they will be removed from the list and outlining what they will miss, it creates a sense of potential loss, which can be a stronger motivator than potential gain. It also sets clear boundaries, respecting their choice while offering a simple path to re-engagement.
4 Re-engagement Sequence Mistakes Yoga Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only focusing on attracting new students and neglecting past clients. | Dedicate specific time and resources to nurturing your existing and inactive client base, understanding that re-engagement is often more cost-effective than pure acquisition. |
✕ Sending generic, 'one-size-fits-all' re-engagement messages. | Segment your inactive clients based on class type, last visit, or expressed interests, and personalize your messages to resonate more deeply with their specific practice and needs. |
✕ Making assumptions about why clients became inactive without asking. | Actively seek feedback through simple surveys or direct questions, allowing clients to voice their reasons for absence, which can inform future offerings and scheduling. |
✕ Failing to establish a clear 'breakup' point, leading to an overgrown, disengaged email list. | Implement a clear re-engagement sequence that culminates in an 'opt-out' option, ensuring your email list remains healthy, responsive, and respectful of your clients' preferences. |
Re-engagement Sequence Timing Guide for Yoga Instructors
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Yoga Instructor Specialty
Adapt these templates for your specific industry.
Vinyasa Instructors
- Re-engage by highlighting new, dynamic sequences or workshops focused on advanced transitions, appealing to their desire for continuous growth and challenge.
- Share short video snippets of flowing sequences they might be missing, evoking the physical and mental benefits of movement.
- Emphasize the mental clarity and stress relief that comes from a continuous, mindful vinyasa practice, linking it to their busy lives.
Hot Yoga Instructors
- Remind clients of the unique detoxifying benefits and deep stretch achieved in a heated environment, focusing on the feeling of purification and release.
- Offer a 're-hydration' or 'post-hot yoga glow' guide as a small incentive to return, reinforcing the benefits.
- Frame re-engagement around 're-igniting' their practice or 'sweating out stress,' using language that resonates with the intense experience of hot yoga.
Restorative Yoga Instructors
- Focus on the profound relaxation and stress reduction they experienced, perhaps inviting them back to a specific class for 'deep rest' or 'nervous system reset'.
- Share a short guided meditation or breathing exercise they can do at home, as a gentle reminder of the peace your classes offer, without immediate pressure.
- Highlight the importance of consistent rest and gentle movement for overall well-being, especially in a demanding world, positioning your classes as an essential self-care practice.
Corporate Yoga Instructors
- Re-engage by emphasizing stress relief and improved focus for the workplace, perhaps offering a 'lunch break reset' class or short desk yoga session.
- Remind organizations of the benefits of employee well-being, such as reduced burnout and enhanced team cohesion, linking yoga to productivity.
- Propose a trial session for new employees or a special 'wellness week' offering, making it easy for companies to re-introduce yoga to their teams.
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