Re-engagement Sequence for Chiropractors Email Guide
Why Re-engagement Sequence Emails Fail for Chiropractors (And How to Fix Them)
Your practice management software shows a list of patients you haven't seen in months. That's a list of missed opportunities.
It's not just a number on a screen. Each name represents a potential adjustment, a wellness plan left unfinished, a relationship that simply faded.
Many chiropractors focus intensely on new patient acquisition, pouring resources into ads and referrals. But what about the patients who already know, like, and trust you, but have simply drifted away?
Re-engaging these dormant patients isn't about chasing lost causes; it's about reigniting a spark. They've already experienced the benefits of your care.
They understand the value of regular adjustments. All they need is a gentle reminder, a fresh reason to return, or an opportunity to voice their needs.
A strategically crafted re-engagement sequence does exactly that. It's a low-cost, high-return strategy to fill your schedule and boost patient retention without constantly seeking new leads.
The emails below are designed to bring those patients back through your doors. They're built to acknowledge the silence, remind them of the value you offer, listen to their needs, and give them a clear path to reconnect.
The Complete 4-Email Re-engagement Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since your last visit to our office, and we've been thinking about you. Life gets busy, and sometimes health goals can take a backseat.
We understand. But we also know how much better you felt and moved when you were receiving regular adjustments.
Perhaps you're feeling some of those old aches returning, or maybe you've just been meaning to get back on track with your wellness plan. Whatever the reason, we want you to know we're here for you.
We're always focused on helping you maintain optimal health and function. If there's anything specific you've been experiencing, or if you just want to get back into your routine, please reach out.
Best, [YOUR NAME]
This email uses empathy and the 'foot-in-the-door' technique. By acknowledging the time gap without judgment, it lowers the barrier for the patient to respond. The open-ended question 'how are you feeling?' invites a conversation, making the next step feel less like a commitment and more like a check-in. It gently reminds them of past benefits, triggering positive memories associated with your care.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you remember what brought you to our office in the first place? For many, it's about finding relief, improving mobility, or simply feeling more aligned and energized.
Regular chiropractic care isn't just about fixing problems when they arise; it's about maintaining a proactive approach to your health. It helps your body function at its best, preventing little issues from becoming bigger concerns.
Perhaps you've been experiencing stiffness, discomfort, or just a general sense of not feeling 'quite right.' These are often signs that your body could benefit from an adjustment to restore proper balance and nerve flow. We're committed to helping you live a vibrant, pain-free life.
Don't let your progress fade. We'd love to help you get back to feeling your best.
Best, [YOUR NAME]
This email uses the principle of consistency and the 'pain-gain' framework. It reminds the patient of their initial motivation (pain point) and the positive outcome they experienced (gain). By subtly highlighting the potential return of discomfort, it creates a gentle sense of loss aversion, they don't want to lose the benefits they once gained. It reinforces the long-term value of chiropractic care beyond symptom relief.
The Survey
Ask what they actually want from you
Hi [First Name],
We haven't seen you in a while, and we're always looking for ways to better serve our community. We value your input tremendously.
Life throws curveballs, and sometimes our priorities shift. We're curious: what's been on your mind regarding your health lately?
Have you encountered new challenges, or are there specific aspects of your wellness you're focusing on? Your feedback helps us understand how we can provide the most relevant support and care.
There are no right or wrong answers, just honest insights. Could you take a moment to reply to this email and let us know?
Or, if you prefer, you can schedule a quick chat with our team.
Best, [YOUR NAME]
This email employs the 'reciprocity' and 'psychological ownership' principles. By genuinely asking for feedback, you make the patient feel valued and heard, increasing the likelihood of a response. When they articulate their needs, they take a step towards re-engagement. This approach also helps uncover underlying objections or new needs, allowing for a more tailored follow-up.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is our final message to you for now. We understand that not every patient needs ongoing communication from us, and we respect your inbox.
We're in the process of tidying up our mailing list to ensure we're only sending valuable updates to those who truly want them. If you're still interested in receiving our wellness tips, updates, or special offers, we'd love for you to stay connected.
However, if we don't hear from you, we'll assume you're no longer interested in hearing from us, and we'll remove you from our active list. This means you'll miss out on future patient specials, health insights, and community events.
If you'd like to continue receiving emails from us, simply click here to confirm your interest: [LINK TO RE-OPT-IN PAGE OR A 'REPLY YES' OPTION] Or, if you're ready to schedule an adjustment, you can do so directly here: [LINK TO SCHEDULING PAGE]
Best, [YOUR NAME]
This email utilizes 'loss aversion' and 'scarcity.' The clear statement of removal creates a sense of losing access to valuable information or offers, prompting action. The 'one last chance' frames the decision as urgent. Providing two clear calls to action (re-opt-in or schedule) caters to different levels of readiness, maximizing the chance of re-engagement while respecting their choice.
4 Re-engagement Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only reaching out when a patient is overdue, making the communication feel transactional. | Implement a consistent, value-driven content strategy that keeps you top-of-mind even when patients are not actively seeking care, making re-engagement feel natural. |
✕ Using generic, one-size-fits-all re-engagement messages for all dormant patients. | Segment your dormant patients based on their last visit reason, age, or wellness plan, and tailor your messages to their specific past needs or likely current concerns. |
✕ Offering only 'new patient specials' to reactivate, which can devalue existing patient relationships. | Create 'welcome back' specials or exclusive offers for returning patients that acknowledge their history with your practice, like a discounted follow-up adjustment or a free consultation. |
✕ Not having a clear call to action or making it difficult for patients to reconnect. | Ensure every re-engagement email has a single, obvious call to action (e.g., 'Book Now,' 'Reply to this email,' 'Update your preferences') with direct links to simplify the process. |
Re-engagement Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Highlight how regular adjustments can prevent injuries, improve athletic performance, and shorten recovery times for specific sports.
- Share testimonials from local athletes who returned to peak performance after consistent care.
- Offer 'performance tune-up' packages or injury prevention workshops tailored to active individuals.
Family Chiropractors
- Emphasize the benefits of chiropractic care for the whole family, from children's development to parental stress relief.
- Suggest family wellness plans or group adjustment discounts to encourage collective return visits.
- Share content on common family health concerns where chiropractic care can offer support, like posture or stress management.
Pediatric Chiropractors
- Focus on the gentle nature of pediatric adjustments and how they support healthy growth, development, and common childhood issues like ear infections or colic.
- Address parental concerns directly, reassuring them about safety and efficacy for their little ones.
- Offer 'check-up' reminders tied to developmental milestones or back-to-school periods.
Prenatal Chiropractors
- Highlight how chiropractic care can alleviate common pregnancy discomforts, support optimal fetal positioning, and aid in a smoother birth experience.
- Discuss postpartum recovery and how adjustments can help new mothers regain alignment and address new physical demands.
- Share resources or tips for comfortable pregnancy and motherhood, positioning your practice as a supportive partner through the journey.
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