Testimonial Request Sequence for Chiropractors Email Guide
Why Testimonial Request Sequence Emails Fail for Chiropractors (And How to Fix Them)
Your patient just walked out feeling incredible, but their story remains untold. Many chiropractors know the profound impact they have on lives.
You see patients arrive in pain, often skeptical, and leave with renewed hope and mobility. Yet, getting those powerful stories shared publicly feels like another task in an already busy day.
You might assume satisfied patients will naturally share their experience, but often they need a gentle invitation. Authentic testimonials are not just nice-to-haves; they are magnets for new patients.
They build immediate trust, address common concerns, and show prospective patients that real people are finding real relief. A well-structured sequence makes gathering these invaluable stories simple, turning happy patients into your most effective marketing asset.
Below, you'll find a sequence of three emails designed to easily gather those powerful testimonials, allowing you to focus on what you do best: helping people.
The Complete 3-Email Testimonial Request Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It was a pleasure seeing you recently for your [TYPE OF ADJUSTMENT/SESSION]. We're always striving to provide the best possible care and ensure you're moving closer to your wellness goals.
How are you feeling since your last visit? We genuinely care about your progress and want to make sure your experience with us continues to be positive.
If there's anything at all we could improve, or if you have any questions about your progress or future care, please don't hesitate to reply directly to this email. Your feedback is truly valuable.
We appreciate you trusting us with your health.
Best, [YOUR NAME]
This email employs the principle of "reciprocity" and "care." By genuinely asking about their well-being and offering an open channel for feedback, you build trust and reinforce the patient-provider relationship. It also acts as a pre-qualifier: if they're happy, they're primed for the next step; if not, you address concerns before asking for a public review.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up from our last check-in, we're so glad to hear you're doing well and making progress towards your health goals. Many of our new patients come to us because they've heard stories from others who've found relief and renewed vitality here.
If you've had a positive experience, would you consider sharing a brief testimonial? It genuinely helps others understand how chiropractic care can make a difference.
It only takes a moment. Here are a few simple questions to guide you, if you like: • What specific problem were you experiencing before seeing us? • How has chiropractic care impacted your daily life? • What would you tell someone considering chiropractic care at our practice?
You can simply reply to this email with your thoughts, or click here to leave a review on [REVIEW PLATFORM, e.g., Google/Yelp]. Thank you for considering this.
Best, [YOUR NAME]
This email uses "social proof" and "priming." By mentioning that new patients seek out stories, it frames the request as a helpful act for others, not just a favor for the practice. The specific prompts reduce cognitive load, making it easier for the patient to formulate their thoughts and overcome the blank page phenomenon. Offering two ways to leave a review caters to different preferences.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Hope you're continuing to feel great and enjoy the benefits of your chiropractic care. We recently reached out asking if you might share your experience with others.
We understand how busy life can be, but wanted to gently follow up in case it slipped your mind. Your story, even a short one, can truly inspire someone else who might be dealing with similar discomfort or limitations.
It’s a powerful way to show them that relief is possible. If you have a moment, you can still reply to this email or visit [REVIEW PLATFORM, e.g., Google/Yelp] to share your thoughts.
We're grateful for your trust and any words you're willing to share. Warmly,
Best, [YOUR NAME]
This email applies the "foot-in-the-door" technique and "social responsibility." It acknowledges their busy schedule, removing any perceived guilt, and gently reminds them of the broader impact of their testimonial (helping others). The lower-pressure tone maintains the positive relationship while reinforcing the request. It also provides the call to action again for convenience.
4 Testimonial Request Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting until a patient leaves the practice for good to ask for a testimonial. | Ask for testimonials from patients currently in active care, especially after significant progress or reaching a milestone. |
✕ Asking for a generic testimonial without any prompts or guidance. | Provide specific questions or sentence starters that guide patients to share their initial problem, the solution found, and the impact on their life. |
✕ Not making it easy for patients to leave a review, requiring them to search for your practice online. | Include direct links to your preferred review platforms (e.g., Google Business Profile, Healthgrades) in your request emails. |
✕ Only collecting testimonials for your website and not using them on public review sites. | Prioritize gathering reviews on platforms like Google Business Profile, Yelp, and Healthgrades, as these are often the first places prospective patients look. |
Testimonial Request Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Ask athletes to describe how chiropractic care improved their performance, recovery time, or helped them overcome a specific injury to get back in the game.
- Encourage testimonials that mention specific sports activities or movements where they experienced improvement (e.g., 'my golf swing is smoother,' 'running without knee pain').
- Target testimonials from local coaches or trainers who have seen their athletes benefit from your care, adding another layer of authority.
Family Chiropractors
- Focus on how chiropractic care has impacted the family unit, better sleep for kids, less stress for parents, improved overall wellness for everyone.
- Encourage parents to share stories about their children's specific improvements, such as reduced ear infections, better focus, or improved posture.
- Ask for testimonials that highlight the welcoming and family-friendly atmosphere of your practice, as this is a key differentiator for family practices.
Pediatric Chiropractors
- Guide parents to share details about their child's specific challenges before care (e.g., colic, latching issues, sleep problems) and the positive changes observed.
- Suggest they mention how their child responded to adjustments and the overall comfort level with the care provided.
- Emphasize how improved health has positively affected family life and the child's development.
Prenatal Chiropractors
- Ask expectant mothers to describe how chiropractic care eased pregnancy discomforts like back pain, sciatica, or pelvic pain.
- Encourage testimonials that speak to improved comfort during pregnancy, better sleep, or a more positive birthing experience.
- Highlight the gentle nature of the adjustments and the sense of support and well-being they felt throughout their prenatal journey.
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