Referral Sequence for Chiropractors Email Guide
Why Referral Sequence Emails Fail for Chiropractors (And How to Fix Them)
You just delivered an incredible adjustment, the patient feels amazing, and then they walk out your door, maybe to never refer anyone. Many chiropractors find that even their happiest patients don't naturally spread the word about their practice.
It's not that your care isn't exceptional; it's that people often need a gentle, structured nudge to think of your practice when their friends or family need help. A dedicated referral sequence bridges that gap, turning satisfied patients into passionate advocates.
The following templates are designed to build a culture of referrals within your practice, making it effortless for your patients to share the gift of chiropractic care.
The Complete 3-Email Referral Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Thank You
Express genuine gratitude for their trust
Hi [First Name],
We wanted to take a moment to express our sincere gratitude for choosing our practice for your chiropractic care. It's been truly rewarding to witness your progress and see you experience the benefits of consistent adjustments.
We understand the trust you place in us with your health, and we don't take that lightly. Our mission is to help people live their healthiest, most vibrant lives.
Seeing you move closer to your wellness goals is why we do what we do every day. We look forward to continuing to support you on your path to optimal health and well-being.
Best, [YOUR NAME]
This email uses the principle of reciprocity. By expressing genuine gratitude without asking for anything, you strengthen the patient-practice bond, making them more inclined to reciprocate in the future when an opportunity arises.
The Ask
Request referrals with a clear, easy process
Hi [First Name],
You've experienced firsthand the positive impact chiropractic care can have on your life. Imagine if someone you cared about, a friend or family member, could also find relief from pain, improve their energy, or simply live with greater comfort.
Many people struggle with issues like back pain, headaches, or stress without realizing that chiropractic adjustments could be the answer. We often hear patients say, 'I wish I had known about this sooner.' If you know someone who could benefit from improved health and wellness, we would be honored to help them.
Simply have them mention your name when they call to schedule their first visit, or share our contact information with them directly.
Best, [YOUR NAME]
This email appeals to the patient's altruism and sense of social responsibility. By framing the referral as an act of kindness and a solution to a common problem, it taps into their desire to help loved ones. The simple call to action reduces friction.
The Incentive
Offer a reward or benefit for successful referrals
Hi [First Name],
We are incredibly fortunate to have patients like you who believe in the power of chiropractic care. Your trust and willingness to share your positive experiences with others are what help our practice grow and reach more people in our community.
We truly appreciate your support. As a small token of our appreciation, when you refer a new patient who completes their initial consultation and adjustment, you will receive a [YOUR CHOSEN REFERRAL REWARD, e.g., $25 credit towards your next visit, a complimentary adjustment, or a wellness product].
Your friend will also receive our special [NEW PATIENT SPECIAL, e.g., initial consultation and exam for only $XX]. It's a win-win for everyone!
Just remind them to mention your name.
Best, [YOUR NAME]
This email utilizes the principle of positive reinforcement and perceived value. By offering a clear, tangible reward, it motivates patients to take action while also providing a benefit to the referred individual, increasing the likelihood of conversion. It reinforces the desired behavior.
4 Referral Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming patients will automatically refer just because they're happy with their adjustments. | Proactively educate patients on the benefits of referrals and make the process explicit, simple, and rewarding. |
✕ Making the referral process vague or complicated, like 'just tell your friends'. | Provide clear, practical steps for referrals, such as a specific landing page, a shareable digital pass, or a simple mention of their name. |
✕ Neglecting to acknowledge or thank patients who have successfully referred others. | Implement a system to track referrals and consistently express gratitude through personal notes, small gifts, or public recognition. |
✕ Focusing referral incentives solely on the new patient, overlooking the referrer. | Offer a clear, appealing incentive for both the existing patient who refers and the new patient they bring in, creating a dual motivation. |
Referral Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Thank You
Express genuine gratitude for their trust
The Ask
Request referrals with a clear, easy process
The Incentive
Offer a reward or benefit for successful referrals
Send after a positive outcome, testimonial, or successful project.
Customize Referral Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Highlight how chiropractic care improves athletic performance, reduces recovery time, and prevents injuries. Frame it as a competitive edge.
- Encourage referrals from local sports teams, coaches, and fitness trainers by offering educational workshops on injury prevention.
- Focus referral messaging on athletes who want to improve their training, recover faster from workouts, or overcome specific performance plateaus.
Family Chiropractors
- Emphasize the benefits of chiropractic for the entire family, from infants to seniors, promoting overall wellness and preventative care.
- Host 'Family Wellness Workshops' or 'Kids Day' events and encourage current patients to invite friends and their families.
- Position referrals around creating a healthier family unit, discussing how adjustments can help with common family health challenges.
Pediatric Chiropractors
- Focus referral conversations on common childhood issues like colic, ear infections, sleeping difficulties, or developmental delays that chiropractic can address.
- Partner with local birthing centers, pediatricians, and mommy-and-me groups to offer introductory talks or screenings.
- Provide shareable content (e.g., small brochures) specifically about gentle pediatric adjustments and their benefits for parents to pass along.
Prenatal Chiropractors
- Highlight how chiropractic care, including the Webster Technique, supports a comfortable pregnancy, prepares the body for birth, and aids postpartum recovery.
- Connect with doulas, midwives, OB/GYNs, and prenatal yoga instructors to create a referral network for expectant mothers.
- Frame referral requests around helping other pregnant individuals experience less discomfort, better sleep, and a smoother birthing experience.
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