Re-engagement Sequence for Golf Instructors Email Guide
Why Re-engagement Sequence Emails Fail for Golf Instructors (And How to Fix Them)
Your best client just stopped booking lessons. You wonder what went wrong.
Many golf instructors experience clients drifting away, making it harder to maintain a consistent income and impact. It's not a reflection of your coaching quality, but often a natural ebb and flow of engagement.
A re-engagement sequence isn't just about sending emails; it's about re-establishing connection, reminding them of the progress they made, and offering a clear path back to improvement. It helps you reactivate dormant clients, keep your lesson book full, and continue making a difference in their game.
The templates below are designed to bring those valuable clients back to your roster, without sounding desperate or pushy.
The Complete 4-Email Re-engagement Sequence for Golf Instructors
As a golf instructor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
I noticed it's been a little while since we last connected about your golf game. I hope you're still finding time to get out on the course.
I was thinking about the progress you made on your short game (remember those chip shots?) and hoped you were still seeing great results. It's always rewarding to see clients improve.
Sometimes life just gets in the way, and that's completely understandable. But if you've been thinking about getting back into a groove or tackling a new challenge, I'm here to help.
No pressure at all, but if there's anything I can do to support your golf journey, just let me know. I'm always happy to share a quick tip or discuss your current goals.
Best, [YOUR NAME]
This email uses empathy and a soft approach, avoiding a direct sales pitch. It uses the principle of reciprocity by offering value (a quick tip) without asking for anything in return, making the recipient feel cared for rather than chased. It also creates a sense of 'missing out' on potential improvement.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you remember that feeling when your [driver/putt] finally clicked into place during one of our sessions? That moment of pure connection, when you knew exactly what to repeat?
That's the feeling I love helping clients achieve, and it's what drives me as an instructor. Often, a small adjustment or a fresh perspective is all it takes to recapture that consistency and confidence on the course.
We've certainly worked through similar challenges before. If you're encountering a specific issue in your game, or just want to get back to that level of play, I'm here.
Let's get you back to hitting those shots you know you're capable of.
Best, [YOUR NAME]
This email taps into nostalgia and positive past experiences. By reminding the client of a specific breakthrough or success, it re-establishes the value of the instructor's coaching and creates a desire to return to that state of achievement. It uses emotional recall to prompt re-engagement.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to better support golfers like you, and I'd love to get your thoughts on something. What's the one thing holding back your score right now?
Is it consistency with your irons, trouble around the green, or something else entirely? Your feedback helps me understand the real challenges golfers face, and ensures I'm creating the most relevant solutions and services.
Would you mind taking a moment to reply to this email with your biggest golf frustration? It would be incredibly helpful.
Best, [YOUR NAME]
This email employs the 'foot-in-the-door' technique, asking for a small, low-commitment action (a reply) before a larger one (booking a lesson). It also uses the principle of perceived value; by asking for their input, you make them feel heard and valued, increasing their receptiveness to future communications.
The Breakup
Give a final chance before removing them
Hi [First Name],
It looks like we haven't connected in quite a while, and I want to make sure I'm only sending emails to people who truly want to receive them. My goal is to provide valuable insights and opportunities to improve your golf game.
If this isn't something you're interested in right now, I completely understand. If you'd like to continue receiving tips, updates, and special offers to help you play better golf, simply click here to confirm your interest.
No action needed if you want to stay on the list. If I don't hear from you in the next [X] days, I'll assume you'd prefer to be removed from my mailing list.
You can always re-join later if you change your mind.
Best, [YOUR NAME]
This email uses the psychological principle of 'fear of loss' (FOMO). By giving them a deadline and the option to be removed, it creates urgency and makes the recipient consider what they might miss out on. It also serves a practical purpose of cleaning the email list, improving deliverability and engagement metrics.
4 Re-engagement Sequence Mistakes Golf Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not following up after an initial lesson or a period of inactivity. | Implement an automated check-in sequence in your CRM that sends a personalized email or message a few weeks after their last session, asking about their progress or current challenges. |
✕ Providing generic advice that doesn't feel tailored to the individual's specific game. | Reference specific details from their past lessons. For example, 'Remember how we worked on your club path with your irons?' This shows you remember their unique needs and progress. |
✕ Focusing solely on swing mechanics and neglecting the mental game or course management. | Offer resources or tips that address the game, such as a short video on pre-shot routines or a quick guide to strategic course play, reminding them of comprehensive value. |
✕ Not making it easy for past clients to book their next lesson or service. | Include a direct, clear call to action in re-engagement messages, linking directly to your scheduling software or a dedicated booking page with minimal steps required. |
Re-engagement Sequence Timing Guide for Golf Instructors
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Golf Instructor Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on building confidence and making golf fun. Re-engagement messages can offer a 'refresher' lesson on fundamentals.
- Emphasize simplified concepts and achievable small wins. 'Let's get you hitting those consistent shots again.'
- Offer group clinics or introductory packages that reduce intimidation and provide a social aspect.
Intermediate Practitioners
- Address common plateaus: 'Struggling to break 90/80 consistently? Let's fine-tune your strategy.'
- Offer specific skill development: 'Ready to master your wedge play or add yards to your drive?'
- Introduce advanced concepts gradually, like shot shaping or mental game strategies, to show continued growth potential.
Advanced Professionals
- Focus on marginal gains and competitive refinement: 'Let's shave those last few strokes off your tournament score.'
- Discuss advanced data analysis or specialized training: 'Ready to dive deep into launch monitor data for optimal performance?'
- Offer highly personalized programs, emphasizing their unique goals and competitive aspirations.
Industry Specialists
- For junior golfers: Emphasize fun, skill challenges, and progression through age-appropriate programs.
- For senior golfers: Focus on maintaining flexibility, injury prevention, and improving power for their physical capabilities.
- For women golfers: Highlight community, tailored instruction, and creating a comfortable, supportive learning environment.
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