Testimonial Request Sequence for Golf Instructors Email Guide
Why Testimonial Request Sequence Emails Fail for Golf Instructors (And How to Fix Them)
You just helped a client shave five strokes off their handicap. They're ecstatic.
Then they leave, and you never hear from them again. Many golf instructors spend countless hours perfecting their craft, delivering incredible results, only to struggle with showcasing their impact.
Your best clients are often your quietest advocates, moving on without sharing their success stories. Imagine new students arriving already convinced of your expertise, ready to invest because they've seen tangible proof from others just like them.
Testimonials don't just feel good; they are powerful social proof that shortens sales cycles and builds immense credibility. This sequence of emails is designed to help you capture those powerful stories, turning satisfied clients into your most effective marketing asset.
The Complete 3-Email Testimonial Request Sequence for Golf Instructors
As a golf instructor, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
I was thinking about your recent session and wanted to see how things are progressing with your game. Since we worked on [SPECIFIC AREA OF IMPROVEMENT, e.g., your short game, your driver slice], I'm curious to know if you've noticed any differences on the course.
Are you seeing the ball fly straighter, feeling more confident over those tricky putts, or perhaps finding more consistency in your swing? No need for a long reply, just a quick update would be great.
I always enjoy hearing about my clients' successes.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique. By asking for a small, low-commitment update, you open the door for a larger request later. It also reinforces your care for their progress, building goodwill and making them feel valued, not just like a transaction.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
I truly appreciate you trusting me with your golf game. Seeing your progress is genuinely rewarding for me.
If you've found value in our sessions, would you be willing to share a quick testimonial? Your experience helps other golfers who are facing similar challenges understand how I might be able to help them too.
To make it easy, here are a few prompts: • What specific challenge were you facing before we started working together? • What results have you seen or felt since our sessions? • What did you appreciate most about my approach or instruction style? • Would you recommend my services to another golfer, and why? You can simply reply to this email, or if you prefer, you can record a short video on your phone and send it over.
Whatever is easiest for you. Thank you for considering it.
Best, [YOUR NAME]
This email uses the principle of reciprocity, you've given them value, now you're asking for a small favor in return. Providing specific prompts reduces cognitive load, making it much easier for them to formulate a response, overcoming the blank page paralysis.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Hope you're having a great week on the course. I recently reached out asking if you'd be open to sharing your experience with our golf instruction.
No worries at all if you've been busy, but I wanted to gently circle back. Your insights are genuinely valuable, not just to me, but to other golfers looking to improve their game.
A few sentences about your journey could make a real difference for someone else. If you have a moment, even a quick thought or two about your progress would be fantastic.
You can reply directly to this email. Thanks again for your time and for being a fantastic client.
Best, [YOUR NAME]
This email uses the 'mere-exposure effect', repeated, non-threatening exposure to the request increases the likelihood of compliance. It also employs a soft reframe, emphasizing the benefit to other golfers, which can tap into altruistic motivations without sounding pushy.
4 Testimonial Request Sequence Mistakes Golf Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting for clients to spontaneously offer testimonials. | Proactively ask for feedback at key milestones, like after a significant improvement or reaching a goal. |
✕ Asking for a generic testimonial without guidance. | Provide specific prompts that guide clients to share effective, detailed stories about their challenges and results. |
✕ Not making the testimonial process easy for clients. | Offer multiple convenient options for submitting testimonials, such as replying to an email, a simple form, or a quick video message. |
✕ Ignoring the power of video testimonials. | Encourage clients to record short video testimonials, as these build immense trust and authenticity for golf instruction. |
Testimonial Request Sequence Timing Guide for Golf Instructors
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Golf Instructor Specialty
Adapt these templates for your specific industry.
Beginners
- Focus testimonials on the initial fears they overcame and the foundational skills they built.
- Ask them to describe the feeling of hitting their first solid shot or understanding a complex concept.
- Highlight how your instruction made golf less intimidating and more enjoyable.
Intermediate Practitioners
- Emphasize testimonials that detail breaking through plateaus or achieving specific scoring goals.
- Encourage them to share how your coaching refined their technique or course management strategies.
- Ask about the mental game improvements they experienced and how it impacted their consistency.
Advanced Professionals
- Seek testimonials that focus on fine-tuning performance, competitive edge, or overcoming specific technical flaws under pressure.
- Ask about the strategic insights or advanced swing mechanics you helped them master.
- Highlight how your coaching contributed to lower tournament scores or achieving higher rankings.
Industry Specialists
- Tailor testimonial requests to the unique challenges and successes of their specific demographic (e.g., junior golfers, senior golfers).
- For junior golfers, ask parents to speak about confidence, discipline, and passion for the game.
- For senior golfers, focus on maintaining mobility, extending playing years, and adapting techniques for physical changes.
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