Re-engagement Sequence for Health Coaches Email Guide
Why Re-engagement Sequence Emails Fail for Health Coaches (And How to Fix Them)
You opened your CRM this morning to see a client you haven't heard from in months. Do you reach out, or let them fade away?
Many health coaches face this. You pour your energy into new client acquisition, but what about the relationships you've already built?
Those past clients, or even warm leads who went silent, represent a wealth of potential. They know your value, they just need a gentle reminder.
A re-engagement sequence isn't about chasing. It's about strategic reconnection, offering renewed value, and reminding them of the results you help people achieve.
It's a low-effort, high-impact way to fill your calendar and revive relationships. The templates below are designed to do exactly that.
They're crafted to cut through the noise, re-ignite interest, and invite your audience back into your world, without sounding desperate.
The Complete 4-Email Re-engagement Sequence for Health Coaches
As a health coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected, and I just wanted to reach out. Life gets busy, and sometimes things just fall off the radar.
But I was thinking about you and your [PAST HEALTH GOAL OR COMMON CHALLENGE FOR YOUR NICHE, e.g., energy levels, stress management, weight loss journey]. I truly hope everything is going well on your journey.
I know how challenging it can be to stay consistent with [HEALTH HABIT] amidst everything else. If anything has shifted for you, or if you've found yourself needing a bit of support, please know my door is always open.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique by starting with a low-stakes, caring message. It subtly reminds them of their initial goals without pressure, using reciprocity and establishing goodwill for future interactions.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you remember why you first connected with me? Perhaps it was for help with [SPECIFIC PROBLEM YOU SOLVE, e.g., balancing hormones, sustainable weight loss, improving gut health].
I often share insights and strategies on [YOUR AREA OF EXPERTISE] that can make a real difference. For example, many clients find that simply [SIMPLE practical TIP, e.g., adding a handful of greens to breakfast] can significantly impact their [DESIRED OUTCOME, e.g., afternoon energy levels].
I wanted to share a recent thought or resource that might be helpful: [LINK TO A RECENT BLOG POST, FREEBIE, OR SHORT TIP]. It's a quick read, but it addresses [PROBLEM IT SOLVES].
My goal is always to provide solutions that help you to feel your best. Let me know if that resonated with you.
Best, [YOUR NAME]
This email employs the 'reciprocity principle' by offering immediate, tangible value. By reminding them of their original motivation and providing a useful tip, you re-establish your authority and helpfulness, making them more receptive to future communication.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to better support my community of [HEALTH-CONSCIOUS INDIVIDUALS/CLIENTS]. Your journey and your challenges are incredibly important to me.
To make sure I'm creating the most helpful content and services, I'd love to hear directly from you. Could you spare literally 30 seconds to answer one quick question?
What's the biggest health challenge you're facing right now that you wish you had a clear solution for? Simply reply to this email with your answer.
Your insights will directly shape what I focus on next. Thank you for your time.
Best, [YOUR NAME]
This email uses 'social proof' implicitly by referring to a 'community' and 'direct feedback' to shape future offerings. The low barrier to entry (30 seconds, one question) increases response rates, providing valuable insights and re-establishing a dialogue.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is the last email you'll receive from me for a little while, unless you tell me otherwise. It seems like my messages might not be hitting the mark for you anymore, and I completely understand that interests change.
My aim is only to send valuable content to those who truly want it. If you'd like to continue receiving [YOUR TYPE OF CONTENT, e.g., health tips, wellness strategies, program updates], please click here to confirm: [LINK TO RE-OPT-IN PAGE/PREFERENCE CENTER].
If I don't hear from you in the next [X] days, I'll assume you're no longer interested and will remove you from my list. No hard feelings at all!
Wishing you all the best on your health journey.
Best, [YOUR NAME]
This email uses 'loss aversion' and 'scarcity'. By framing the potential loss of content, it motivates recipients to take action. It also respects their inbox, improving list hygiene and engagement rates for active subscribers.
4 Re-engagement Sequence Mistakes Health Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on social media for client communication. | Build an owned email list for direct, consistent communication that you control. |
✕ Not clearly defining your ideal client's specific health struggles. | Create a detailed client avatar focusing on their deepest health desires and pain points to tailor your messaging. |
✕ Overwhelming clients with too much health information at once. | Deliver bite-sized, practical steps and simple habits for sustainable, long-term change. |
✕ Avoiding follow-ups after initial consultations or discovery calls. | Implement a structured follow-up sequence to nurture leads and re-engage those who didn't immediately convert. |
Re-engagement Sequence Timing Guide for Health Coaches
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Health Coach Specialty
Adapt these templates for your specific industry.
Nutrition Coaches
- Focus on habit stacking for dietary changes, not just restrictive meal plans, to build lasting behaviors.
- Educate clients on reading food labels beyond calorie counts, emphasizing ingredients and their impact.
- Share quick, nutrient-dense snack ideas for busy schedules that prevent energy crashes.
Wellness Coaches
- Integrate mindfulness practices, like short guided meditations or breathwork, into daily routines for stress reduction.
- Promote the profound importance of sleep hygiene for overall well-being and energy restoration.
- Encourage journaling as a powerful tool for emotional processing and building self-awareness.
Weight Loss Coaches
- Emphasize strength training benefits for metabolism and body composition, not just endless cardio.
- Teach clients about satiety cues and mindful eating techniques to prevent overeating and build a healthy relationship with food.
- Address emotional eating triggers and develop practical coping strategies beyond food.
Holistic Health Coaches
- Guide clients in understanding the mind-body connection in their specific health challenges, exploring root causes.
- Suggest incorporating natural remedies and herbal support where appropriate and safe, always considering individual needs.
- Explore environmental factors, such as toxins or lifestyle stressors, that might be impacting client health.
Ready to Save Hours?
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