Testimonial Request Sequence for Health Coaches Email Guide
Why Testimonial Request Sequence Emails Fail for Health Coaches (And How to Fix Them)
You celebrate a client's incredible transformation. They're thrilled.
You know their story could inspire others, but how do you get them to share it? Many health coaches find themselves in this exact position.
They deliver life-changing results, yet struggle to capture those powerful stories in a way that resonates with potential new clients. A well-crafted testimonial isn't just a pat on the back; it's social proof, a trust-builder, and an authentic marketing asset.
It speaks directly to the pain points of your ideal client, showing them what's possible with your guidance. This sequence of three simple, respectful emails is designed to make collecting those invaluable testimonials straightforward and effective, turning satisfied clients into your most compelling advocates.
The Complete 3-Email Testimonial Request Sequence for Health Coaches
As a health coach, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It's been a little while since we wrapped up our work together, and I've been thinking about your journey. I wanted to reach out and see how things are continuing to unfold for you after implementing the strategies we discussed.
Are you still feeling the benefits of [SPECIFIC AREA OF COACHING, e.g., improved energy, better digestion, sustained weight management]? I'd love to hear about any wins, big or small, you've experienced.
No need for a long response, just a quick update would be great. My goal is always to ensure lasting change for my clients.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique. By asking for a low-commitment update, you re-engage the client without immediately asking for a favor. It shows genuine care, which primes them to be more receptive to a future request.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
I was so happy to hear about [MENTION A SPECIFIC WIN FROM PREVIOUS EMAIL OR MEMORY, e.g., your sustained energy levels, how much more confident you feel]. Your journey is truly inspiring.
Client success stories like yours are incredibly powerful. They help others who might be struggling to see what's possible and feel confident taking the next step towards their own health goals.
Would you be willing to share a brief testimonial about your experience working with me? It would mean a lot.
To make it easy, here are a few prompts you could consider: 1. What challenge were you facing before we started working together? 2.
What specific results or improvements have you seen? 3. What did you enjoy most about our coaching process? 4.
What would you say to someone considering working with me? You can simply reply to this email, or if you prefer, you can record a short video on your phone.
Whatever feels most comfortable for you.
Best, [YOUR NAME]
This email uses social proof and reciprocity. By referencing their success, you remind them of the value received, making them more inclined to reciprocate. Providing specific prompts reduces cognitive load, making it much easier for them to formulate a response and increasing the likelihood of completion.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just wanted to gently follow up on my previous email about sharing your experience. I understand life gets busy, so no worries at all if you haven't had a chance to get to it.
Your unique story truly matters, and I believe it could genuinely help someone else who is currently where you once were. If you're still open to it, a few sentences sharing your journey would be incredibly valuable.
Remember, you can just reply to this email with your thoughts. No pressure at all, just a friendly reminder.
Best, [YOUR NAME]
This email employs the principle of consistency and social proof. By gently reminding them, you appeal to their desire to be helpful and consistent with their past positive experience. The low-pressure tone prevents annoyance while keeping the request top-of-mind, increasing the chance of a response without being pushy.
4 Testimonial Request Sequence Mistakes Health Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Asking for a testimonial too soon after ending coaching. | Wait until they've had time to integrate new habits and see sustained results, often 2-4 weeks after your final session. |
✕ Making the request vague or open-ended. | Provide specific, easy-to-answer questions or prompts that guide them on what to write about. |
✕ Not explaining why their testimonial matters. | Articulate how their story will inspire others and help you reach more people who need your help. |
✕ Only asking for written testimonials. | Offer multiple formats like video (self-recorded on phone), audio, or even a quick live chat where you can take notes. |
Testimonial Request Sequence Timing Guide for Health Coaches
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Health Coach Specialty
Adapt these templates for your specific industry.
Nutrition Coaches
- Specifically ask about improved energy, digestion, mood, or clarity around food choices.
- Suggest they mention specific dietary changes or meal planning strategies that worked.
- Encourage them to share how their relationship with food has transformed.
Wellness Coaches
- Prompt for insights on stress reduction, better sleep, increased mindfulness, or work-life balance.
- Ask about how their daily routines or overall well-being has shifted.
- Focus on emotional resilience and handling life's challenges with new tools.
Weight Loss Coaches
- Guide them to discuss newfound confidence, improved mobility, or changes in clothing size.
- Ask about their relationship with exercise and food, beyond just the number on the scale.
- Emphasize the sustainable habits they've built, not just short-term results.
Holistic Health Coaches
- Request details on how they addressed root causes, not just symptoms, for their health concerns.
- Suggest they share how mental, emotional, and physical health improved together.
- Ask about their experience with lifestyle changes, natural remedies, or mind-body practices.
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