Upsell Sequence for Spas Email Guide
Why Upsell Sequence Emails Fail for Spas (And How to Fix Them)
A client just left your spa, glowing from their facial, but you know they could have experienced so much more for deeper relaxation. You've probably noticed that many clients come in for one specific service, enjoy it, and then leave, unaware of the full spectrum of rejuvenation you offer.
That's not a service problem. That's a missed connection problem.
An effective upsell sequence gently guides your clients to discover additional treatments, premium upgrades, or complementary products that enhance their well-being and deepen their relationship with your spa. The templates below are designed to turn single-service visits into wellness journeys, benefiting both your clients and your bottom line.
The Complete 3-Email Upsell Sequence for Spas
As a spa, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Congrats
Celebrate their purchase and validate their decision
Hi [First Name],
There's nothing quite like the feeling after a truly restorative spa experience. We're so glad you chose us for your recent [SERVICE NAME], it was a pleasure to help you unwind.
Taking time for yourself is a powerful act of self-care. You made an excellent choice investing in your well-being, and we're committed to ensuring every visit leaves you feeling refreshed and renewed.
Many of our clients find that once they experience the calm, they seek ways to extend that feeling. We believe your journey to well-being is just beginning, and we're here to guide you.
Keep an eye on your inbox, as we'll be sharing some insights soon on how to make your next visit even more enriching.
Best, [YOUR NAME]
This email uses cognitive dissonance by validating their recent purchase, reinforcing their good decision, and making them feel smart for choosing your spa. It then uses future pacing to hint at further benefits, creating anticipation without selling.
The Upgrade
Introduce the enhanced version or add-on
Hi [First Name],
Remember that feeling of complete serenity after your last [SERVICE NAME]? Imagine amplifying that relaxation even further.
Many clients who enjoy [SERVICE NAME] discover an even deeper level of rejuvenation when they combine it with [UPSELL SERVICE, e.g., a hot stone add-on / a hydrating mask upgrade / a 30-minute scalp massage]. This isn't just about adding more time; it's about enhancing the therapeutic benefits.
For instance, [UPSELL SERVICE] helps to [SPECIFIC BENEFIT, e.g., melt away muscle tension more effectively / infuse skin with vital nutrients / release stress stored in the head and neck]. It’s a subtle yet significant upgrade that transforms a great experience into an unforgettable one.
We've seen the incredible results it delivers for our clients.
Best, [YOUR NAME]
This email uses the 'problem/solution' framework. It reminds the client of a positive feeling, then introduces an upgrade as the solution to achieve an *even better* version of that feeling. It focuses on the enhanced benefit, not just the additional service, appealing to their desire for greater value.
The Limited Time
Create urgency for the upsell offer
Hi [First Name],
We recently shared how you could improve your next visit with [UPSELL SERVICE]. Now, for a limited time, we're making it even easier to experience that enhanced level of relaxation.
We're offering a complimentary [SMALL ADD-ON, e.g., aromatherapy enhancement / foot scrub / eye treatment] when you book [UPSELL SERVICE] for your next appointment. This is our way of inviting you to truly immerse yourself.
This exclusive offer is available only until [DATE] and is reserved for our valued clients like you. We want to ensure you don't miss the opportunity to discover the full potential of your spa journey.
To claim this special offer and book your enhanced experience, simply [CALL TO ACTION, e.g., reply to this email / visit our booking page and mention 'Upgrade Offer' / click here to schedule].
Best, [YOUR NAME]
This email activates the scarcity principle and loss aversion. By setting a clear deadline and framing the offer as exclusive, it creates urgency. The complimentary add-on sweetens the deal, making the decision easier and more appealing.
4 Upsell Sequence Mistakes Spas Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only mentioning potential upgrades at the front desk or during booking, putting pressure on clients. | Implement a gentle, multi-touch email sequence that educates clients about complementary services *before* their next visit, allowing them to consider options at their leisure. |
✕ Offering generic upsells that don't align with a client's past services or stated preferences. | Utilize your CRM to track client history and suggest personalized upgrades, such as a deep tissue add-on for someone who previously booked a relaxation massage, demonstrating you understand their needs. |
✕ Not following up after a client has experienced an upsell or add-on service. | Send a post-service email asking for feedback on their enhanced experience and provide a direct link to re-book that specific upgraded service, reinforcing its value. |
✕ Focusing solely on the price of an upsell rather than the deeper benefit or enhanced outcome it provides. | Frame upsells in terms of the additional relaxation, improved results, or extended well-being they offer, helping clients understand the true value beyond the cost. |
Upsell Sequence Timing Guide for Spas
When you send matters as much as what you send.
The Congrats
Celebrate their purchase and validate their decision
The Upgrade
Introduce the enhanced version or add-on
The Limited Time
Create urgency for the upsell offer
Timing is critical. Send within days of the initial purchase.
Customize Upsell Sequence for Your Spa Specialty
Adapt these templates for your specific industry.
Day Spas
- Focus on small, easy add-ons that fit within a typical appointment, like a hot stone enhancement for a massage or a hydrating lip treatment during a facial.
- Promote retail products that extend the benefits of their recent service, suggesting specific serums after a facial or bath bombs after a body scrub.
- Create 'loyalty bundles' for regular clients, offering a discount when they pre-book a series of their favorite service with a recurring upgrade.
Medical Spas
- Educate clients on how aesthetic treatments can be combined for synergistic results, like a specific serum regime to support a recent laser treatment.
- Offer treatment packages that include pre- and post-care products or follow-up consultations, emphasizing long-term results and skin health.
- Suggest 'booster' treatments or maintenance sessions that preserve and enhance the outcomes of initial procedures, positioning them as an investment in lasting beauty.
Resort Spas
- Design exclusive 'spa journeys' or 'wellness retreats' that bundle multiple services, meals, and resort amenities for a comprehensive, indulgent experience.
- Promote couple's packages or group bookings, highlighting the shared experience and celebratory aspect, especially for guests on vacation.
- Integrate upsells with other resort offerings, such as a post-massage healthy lunch at the resort restaurant or a yoga session following a detox treatment.
Wellness Spas
- Introduce multi-session packages for therapies like acupuncture or reiki, emphasizing progressive healing and deeper transformation over time.
- Suggest complementary wellness services, such as nutrition counseling after a detox program or meditation classes alongside stress-relief massages.
- Offer personalized wellness plans that include at-home practices, specific supplements, or follow-up coaching sessions to sustain and build upon spa treatment benefits.
Ready to Save Hours?
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